18 Best WordPress Marketing Plugins for Organized Marketers

Posted on September 21, 2016 by in Resources | 39 comments

18 Best WordPress Marketing Plugins for Organized Marketers

The scope of the modern marketer’s responsibilities is broad. Creating content, optimizing SEO, building email lists, growing social media channels, and doing anything else that moves the traffic generation needle. It’s enough to make your head spin! Which is why it’s important to stay organized and work smart. To take advantage of the tools that are available for automation and augmentation of what would normally be your manual effort. That’s where today’s list of the best WordPress marketing plugins comes into play.

These plugins will benefit all aspects of your digital marketing strategy:

I’ve included only regularly updated plugins which fill a specific gap in WordPress’ marketing capabilities.

When used properly, the features found in the plugins I’ve compiled can help you achieve incredible feats of marketing like increasing your email subscriber list by 1,375% and boosting your organic search clicks by 30%.

Got your attention? Keep reading!

Plugins to Boost Your SEO

These five plugins help you manage all aspects of your SEO strategy:

1. Yoast SEO

yoast-seo

The grandaddy of WordPress SEO plugins. Yoast SEO isn’t exactly a secret. But it is an essential tool in every marketer’s belt. Yoast SEO helps you nail your on-page SEO, which every website owner needs to focus on.

Key Features:

  • Technical SEO checklist: Ensure your permalinks, meta tags, and other technical aspects are good-to-go
  • Meta details: Write custom meta titles and descriptions for every page or post. These are good for improving SEO as well as optimizing the number of clicks your site receives in the organic search listings.
  • XML sitemaps: No need for a separate sitemap plugin. Yoast automatically creates a sitemap and tells Google and Bing about it
  • Breadcrumbs: Yoast helps you add breadcrumbs to your site. Breadcrumbs are great for indexing and user experience
  • Page analysis: Reminds you to add images, alt tags, and other on-page SEO elements to your posts

Price: Free | More Information

2. All in One Schema.org Rich Snippets

all-in-one-schemaorg-rich-snippets

Have you ever seen those Google search listings that have pictures and ratings? They’re pretty eye-catching, right? It’s not just my opinion – the data shows that they get more clicks on the search results page.

all-in-one-schemaorg-rich-snippets2

If you want your search engine listings to look like that, you can implement something called structured data markup (also known as schema markup or rich snippets). All in One Schema.org Rich Snippets helps you do that in WordPress.

Key Features:

  • Adds relevant structured data markup
  • Doesn’t affect what human visitors see
  • Improves CTR in organic search results
  • Adds Facebook Open Graph information for better social sharing

Price: Free | More Information

3. SEOPressor

SEOPressor

Don’t want to trust something as important as on-site SEO to a free plugin? I hear you, friend. If you’re looking for a premium SEO plugin, few can compete with SEOPressor for features.

For a start, SEOPressor lets you optimize your content for up to three keywords – compare that to Yoast’s one. It also searches your website tirelessly for potential SEO improvements, which are flagged in the WordPress dashboard.

Keyword research is a vital part of attracting traffic, and SEOPressor identifies long-tail keywords as you write. Throw in Schema markup for powering rich snippets – a proven CTR booster – and SEOPressor could be the most invaluable plugin you ever purchase.

Key Features:

  • On-page optimization: View stats for readability, keyword density, and semanticIQ
  • Sitewide SEO insights: See reports for your entire site’s SEO success
  • Structured Data Markup: SEOPressor helps you generate rich data snippets – no need for an extra plugin
  • Smart Link Manager: Lets you quickly manage your internal link structure and find broken URLs

Price: $9/month | More Information

4. Broken Link Checker

broken-link-checker

Sure, WordPress implemented a live broken link checker in version 4.6, but that won’t help you if a link goes down after you publish your post. Broken links are a waste of space and lead to a poor user experience for your readers. If you install Broken Link Checker, it will constantly be on the lookout for broken links.

Key Features:

  • Marks broken outbound links
  • Marks broken image links
  • Easily edit broken links from the plugin dashboard
  • Get broken link notifications via email or your WordPress dashboard

BONUS –  You’ll reduce emails from SEOs trying to implement the broken link building strategy!

Price: Free | More Information

5. Redirection

Redirection

Broken links are bad news for your rankings – Google dislikes websites that offer a poor visitor experience.

Enter Redirection. The plugin puts an end to nuisance 404 errors by building 301 redirects. It also has an error monitoring system for flagging 404 errors as soon as they are generated.

Key Features:

  • Automatically 301 redirect a post when its URL changes
  • Manually add 301 redirects for whatever you want
  • 404 monitoring
  • Full logs for all URL redirects

Price: Free | More Information

Email Marketing Enhancements

These five plugins will help you grow an email list and send beautifully designed emails:

6. Bloom

bloom

Email lists are an essential part of any marketing strategy. Bloom helps you build them by making it easy to add high-converting opt-in forms to your website.

Key Features:

  • 6 different types of opt-in forms
  • Beautiful form designs
  • 100+ form templates
  • Trigger forms by time delay or user interaction (e.g. when they scroll past a certain point on the page
  • Target specific post types or categories
  • Integrate with major email marketing services like MailChimp, AWeber, SendinBlue, and more

Price: Included with Elegant Themes | More Information

7. SendinBlue Subscribe Form And WP SMTP

sendinblue-wordpress-plugin

Ok, this one might not work if you’re already invested in another email marketing service. But if you can swing it, SendinBlue is one of the quickest and easiest ways to implement something called marketing automation for a WordPress site. You just have to click a few buttons to set up automation tracking. Then, you can easily create triggered emails using SendinBlue’s setup guide. For example, you could send an email to any user who visits a certain page or clicks a button.

Key Features:

  • Subscribe form creator
  • Manage subscriber lists from inside WordPress
  • Create email campaigns from inside WordPress
  • Send emails via SMTP
  • Easy marketing automation
  • Send transactional emails
  • Can be integrated with Bloom

Price: Free for sending up to 9,000 emails per month. After that, plans start at $7.37 per month | More Information

8. OptinMonster

OptinMonster

OptinMonster is, alongside Bloom, the other big player in the email marketing world.

The plugin was a pioneer for exit intent technology – to avoid disruption, exit intent only displays a pop-up when a visitor moves to leave the site.

It offers six opt-in form types which you can tweak to your heart’s content using OptinMonster’s powerful drag-and-drop builder.

Key Features:

  • Build forms with a drag and drop interface
  • Page-level targeting
  • Timed and exit-intent popups
  • Easy A/B testing
  • Non-popup options like welcome gates and notification bars

Price: from $9/month | More Information

9. MyMail

MyMail

With recurring monthly fees, email marketing autoresponder services can feel expensive for fledgling businesses. If you’d rather pay a one off fee, I recommend the MyMail Email Newsletter plugin – just pay $40 upfront and be done with monthly bills.

Besides reducing recurring costs, MyMail is an awesome all-in-one email marketing plugin in its own right. You can build opt-in forms, track clicks, drag-and-drop email newsletters, message schedules – all without leaving your WordPress dashboard! Pretty cool, huh?

Key Features:

  • Drag and drop email builder
  • Analytics for opens, clicks, bounces, etc.
  • Autoresponder campaigns
  • No recurring fees

Price: $40 | More Information

10. Leadin

leadin-wordpress-plugin

Leadin comes from the folks at HubSpot, who know a thing or two about generating leads. It helps you identify individual readers and track their activity. You can also build your lists with intelligent opt-in forms and analyze how well different traffic sources convert.

Key Features:

  • Track visitors’ activity
  • Build a full contact profile as soon as any visitor fills out a form
  • Display intelligent opt-in forms
  • Discover which traffic sources convert best

Price: Free | More Information

Social Media Strategy

These three plugins will help you grow your social followers and get more shares of your content. In addition to these plugins, another great way to get your content shared more is to integrate Facebook instant articles.

11. Monarch

Monarch

Monarch is a no-brainer if you’re looking to maximize your social presence. In our opinion, it’s the ultimate social media plugin – though we’re admittedly biased.

For a start, Monarch creates some of the most beautiful social media buttons you’ll find in a WordPress plugin. Powerful and insanely usable, it supports over 30 social networks, offers five locations to display your buttons, and, best of all, it’s super-fast (see above!).

You can also track how often your content is doing the rounds on social media using a built-in analytics tool.

Key Features:

  • Over 20 social networks
  • 5 different button locations
  • 6 automatic triggers for when to display buttons
  • Show follower counts
  • Detailed analytics

Price: Free with $69 Annual Membership | More Information

12. SumoMe

sumome

SumoMe is just a single plugin, but it contains a whole suite of traffic generating apps. 13 of them to be exact! Here are some of the most relevant apps for marketers:

Social Sharing Apps

These three apps can boost your traffic by making it crazy simple for readers to share your content on social networks:

  • Share: Add beautiful social sharing buttons to your site. Readers can click on any button to share your content to that network. Share also includes counters to add social proof to your content.
  • Image Sharer: Image Sharer displays share buttons when users hover over images. Readers can then click a single button to share the image on Pinterest, Facebook, or other social networks that you choose.
  • Highlighter: Similar to how Medium functions, Highlighter allows readers to highlight any portion of the text in your post and automatically share it to Facebook or Twitter.

Analytics Apps

These two apps can help you fine-tune your marketing strategies by providing helpful analytics:

  • Content Analytics: Tells you how much of your content visitors actually read. It does this by measuring how far down the page users scroll. It’s not a perfect measure of engagement because users could be scrolling but not reading. But it does give a general idea of how engaging your content is.
  • Heat Maps: Tells you where readers click on your site so you can optimize where you place your marketing content.

SumoMe also contains eight other apps, including a variety of list building tools.
Price: Free with a premium option | More Information

13. Revive Old Post

revive-old-post

Sharing posts on social media when you publish them is a great way to gain some initial traffic. But you shouldn’t just stop there. Social media is such a transient medium that it’s easy for most of your followers to miss a single tweet or Facebook share. That’s why it pays to also share older content.

Revive Old Post (formerly Tweet Old Post) helps you do just that.

Key Features:

  • Share new and old posts
  • Set a minimum interval between shares
  • Exclude specific posts or whole categories
  • Add hashtags

If you upgrade to the pro version, you’ll also get the ability to share on LinkedIn and Tumblr, as well as other helpful features.

Price: Free with a pro upgrade | More Information

Content Marketing Strategy

These five plugins will help you plan, write, and maximize engagement for your content:

14. Kanban for WordPress

kanban-for-wordpress

If you’ve ever used Trello, you’re probably familiar with Kanban boards, even if you might not know them by that name. Kanban boards help you organize projects in a super intuitive way. You set up columns which contain different cards; Each card represents a task that needs to be accomplished and each card can be dragged between columns as needed.

Key Features:

  • Add a Kanban board inside your WordPress dashboard
  • Organize any type of project
  • Assign tasks to different WordPress users
  • Add estimates for how long tasks will take
  • Create custom views

Price: Free with premium upgrades | More Information

15. Title Experiments

title-experiments-free

If you’re a marketer, you’re probably familiar with A/B tests. A/B tests let you pit two variations of a page or element against each other to see which option performs better. It’s a vital strategy for optimizing your site. To easily bring this testing to WordPress, you can install Title Experiments and A/B test different variations of post and page titles.

Key Features:

  • A/B test titles for posts and pages
  • Automatically show the winning variation more often after achieving statistical significance
  • View stats on impressions and clicks

If you upgrade to the Pro version for $29.99 per year, you’ll also get access to:

  • Featured image A/B tests
  • Automatic experiment freezing
  • Detailed statistics

Price: Free with a pro upgrade | More Information

16. Inline Related Posts

inline-related-posts-plugin

When a visitor lands on your post, you don’t just want them to read that one post – you also want them to dig into your content and keep reading. Inline Related Posts pushes readers to do just that by adding related post boxes inside your existing content. Right where readers are guaranteed to see them.

Key Features:

  • Add single or multiple in-content related post boxes
  • 20+ design combinations

Price: | More Information

17. Postmatic

postmatic-wordpress-plugin

After you get readers to engage more through related posts, you’ll also want to push them to engage in the comments. Postmatic boosts your comments section engagement by allowing readers to subscribe via email and reply to comments directly from their inbox. By making conversation easy, you’ll generate a lot more of it!

Key Features:

  • Uses native WordPress comments
  • Subscribe to comments via email
  • Reply to comments directly from email inbox
  • Notify users about new posts

Price: Free for basic version | More Information

18. Just Writing

just-writing

If you write your posts directly in the WordPress editor, Just Writing is built for you. Just Writing lets you utilize distraction free writing without hamstringing yourself by removing access to spellcheck and formatting options.

Key Features:

  • Improves the WordPress editor
  • Access all standard editing tools in distraction free writing mode
  • Remove any editing options you don’t want

Price: Free | More Information

BONUS – Postable

postable

Postable is a bonus because it’s not technically a plugin. But it is a time-saving tool for any WordPress marketer who writes posts in Google Docs.

Key Features:

  • One-click import from Google Docs to WordPress
  • Automatically uploads and formats images
  • Removes unnecessary HTML

Price: $19 per month for unlimited exports | More Information

Wrapping Up

I tried to avoid overlap and pick only the best plugins for each specific marketing task. If you install the plugins I listed above, you’ll nail these aspects of your marketing strategy:

  • Search engine optimization. Your on-page SEO will be stellar and you’ll maximize your organic CTR with rich snippets.
  • Email marketing, including automation. You’ll have efficient opt-in forms and detailed marketing automation.
  • Social media marketing. You’ll be sharing posts yourself and generating a ton of bonus shares from readers.
  • Content marketing. You’ll be writing efficiently with an organized content strategy.

Do you use these plugins? If so I’d love to hear about your favorites in the comments below.

Article thumbnail image by Cienpies Design / Shutterstock.com

39 Comments

  1. Brenda,

    excellent post, very interesting resources presents, perfect and timely information.

    Cheers!

  2. While I love this post and agree with most of the suggestion on this list I caution against #4 – Broken Link Checker.

    It may be okay to use if you have your own server, but for anybody in a shared hosting environment of any sort, the resource demands of Broken Link Checker can be too high resulting in an unresponsive site and possibly even warnings from your host. It’s far better to use an external tool to crawl your site and check for broken links by using tools such as Xenu’s Link Sleuth, Screaming Frog or Google Webmaster Tools.

    • I’m really glad you mentioned that – great to know! Thanks

  3. Great post! Thanks for sharing.

    Do you know when Convertkit will be supported by Bloom? Are there any news about it?

    • I have the same question about Bloom supporting MyMail. When will this be ready, I (and a lot of other people) already waiting a long time for this!

    • I asked the same question a few weeks back and ET said they are working with ConvertKit developers to implement the API in Bloom, but had no timetable on when it would be done. Nonetheless it’s nice to know they are working on it.

      • Thank you Geekcheck!

  4. Thanks for the great post, Brenda!

    Have you heard of or have any experience with Squirrly SEO?

    • Brenda Barron

      I’ve heard of it but don’t have much direct experience with it. I’ll have to look into it further!

  5. I loved this. Some I already use, some I didn’t even know I needed. Thank you. 🙂

  6. I am using the Yoast plugin for SEO and also SumoME on some sites. I did not know about Title experiments. Could be a useful one, but I currently Thrive Themes plugins are enough for such experiments and list building.

    Another nice list building strategy is using Giveaways. Kingsumo Giveaway is a great one. I have also created a similar one on WordPress.org repository called GiveASAP. Can be useful for list building if you have an eBook or some other resource to give away:)

  7. Nice post Brenda,

    Plugins to Boost Your SEO
    For Rich Snippets, my favorite free plugin is kk Star Ratings, very efficient to appear in Google french results… 40 pages on 110 appear in first page and generate qualify trafic on my divi website.

    Content Marketing Strategy
    Another plugin I like to plan and draft my next articles is WordPress Editorial Calendar.

    I hope all plugins are 100% available with Divi3…

    Thx a lot I ll go to try Kanban for WordPress

  8. Nice post Brenda,

    Plugins to Boost Your SEO
    For Rich Snippets, my favorite free plugin is kk Star Ratings, very efficient to appear in Google french results… 40 pages on 110 appear in first page and generate qualify trafic on my divi website.

    Content Marketing Strategy
    Another plugin I like to plan and draft my next articles is WordPress Editorial Calendar.

    I hope all plugins are 100% available with Divi3…

    Thx a lot I ll go to try Kanban for WordPress

  9. I thought the rich snippets was dead…that you could no longer get the photo to show. Yes? No?

  10. Many useful plug-ins, this is very handy!
    Never heard of SeoPressor it looks really easy to use.

    I think Squirrly Seo could have made this list too.(read about it here on another article)
    It really helped me learn the use of Seo and it’s very social media friendly.

    Thanks guys for the huge wealth of useful information!

    • Thanks for thinking of Squirrly SEO, Liran! Maybe next time :P.

  11. Very nice post, I use about 5 of these and the rest I’m going to check out. thank you for this post.

  12. An informative well thoughtout post thanks! Some of them I’m using but a number of them are new and will be useful to try out …

  13. The post is really informative , lot of new stuff , I use like 6 of them.
    Will suggest few clients as well.

  14. Great post!! Loved MyMail, but then realized that the delivery reliability might not be as strong as Get Response or the rest. Is that true? Hope not. Love the idea!!

  15. Great tips but a not on two of the mentioned plugins:

    Yoast SEO: the paid version of $69,- allows up to 5 keyword. That’s more keywords for much less money then SEOPressor…

    Broken Link Checker has not been update for 6 months and it is not supported anymore. The support forum has many questions, bugs and complaints and the owner does not respond at all. The original developer sold it to Vladimir Prelovac, the owner of from ManageWP. When I asked him in a direct email about support, he said “the support is now community driven until we figure a way to pay for support staff.”

  16. I love Yoast. Should I use it’s Sitemap feature and have one less plugin installed (Google XML Sitemaps) ?

    • I think, absolutly yes! I always use Yoast for clients sites.so there’s no need for another plugin. You can easily make it manually but if you use Yoast for SEO, xml sitemap is right here.

  17. Great article with lots of really useful information. SeoPressor sounds very interesting, does anyone have any experience using this?

    I’ve searched the internet for reviews but they seem to be quite mixed.

  18. Great List – thanks for the post.

    I’d love to use Bloom more but for most clients they need to link to Mailchimp Groups rather than just the main list. I hope Elegant Themes address this soon.

    Thanks again.

  19. I think Yoast is one of the main plugins that we can use. Even just with it you don’t need an ftp for accessing htaccess. Speed and security plugins are the other ones I choose.
    Very good article.

  20. You lost me at Yoast.

  21. Very nice post with lots of information. I use some of the plugins listed here like Yoast, LeadIn and others.

  22. Great post and great info ! Thx
    I want to test SEPpressor but I’m not sure if it supports Dutch language …and there is no contact form or chat function.

  23. Interesting article, but I think you should only recommend plugins, which are still supported. All in One Schema.org Rich Snippets is noted as compatible up to WP 4.4.5 and no support question during the last months were answered…

  24. Some great resources, Brenda.

    I used Leadin for some time and I loved it. Then they had a problem that slowed down sites (I think it was the beta phase) and I had to uninstall it.

    They fixed it though and for what I hear it works perfectly fine now.

    • Brenda Barron

      I like LeadIn, too. I use it on my own site as well and have found it to be really useful.

      • Can you give me an example of how you use it? Thank you.

  25. Thank you for this useful article. Waiting for your next post, i know it will be more exciting, you’re awesome

  26. I was looking for the Email marketing plug-in to send clean and attractive emails to the clients. The plug-ins that you have mentioned are very detailed. Thanks for sharing such a helpful list.

  27. It says here Bloom is included in Elegant themes. Why does it say I need to upgrade to be able to download it when I am logged in?

  28. Thanks for share informative post. I have got very useful information regarding wordpess. Thanks again..

  29. Thanks for this article it is most useful. I’m using Broken Link Checker, SumoMe, but instead of Yoast SEO i have on my blogs SEO Ultimate.

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