11 Best AI Marketing Tools to Boost Your Business (2023)

Last Updated on September 7, 2023 by 6 Comments

Editorial Note: We may earn a commission when you visit links on our website.
First Pick


Pricing: $39 per month
Standout Features: GPT 3 And LLM Tech, SEO Integrations, Long-Format Content Generator

Visit JasperRead Overview
Second Pick

Surfer SEO

Pricing: $59 per month
Standout Features: Scores Content Against SERPs, Country-Specific SERPs, Finds Content Decay

Visit Surfer SEORead Overview
Third Pick


Pricing: $19 per year
Standout Features: AI-Driven Content Creation, Vast Template Library, Cross-Platform Scheduling

Visit OcoyaRead Overview
Blog / Marketing / 11 Best AI Marketing Tools to Boost Your Business (2023)

Being a marketer means dealing with a broad range of tasks, platforms, and content types daily. It’s not uncommon for the workload to become unmanageable, leaving many marketers scrambling to stay on top of their tasks. If only there were a way to help with all of this. Fortunately, we’ll show you some of the best AI marketing tools.

This article features a selection of cutting-edge AI marketing tools that can help ease your workload, optimize your marketing efforts, and improve quality & creativity. By leveraging these tools, you can tackle all aspects of marketing and elevate your performance. Whether you need to create marketing content or skyrocket your ROAS (Return on Ad Spend), you can leverage these AI tools to improve your business.

Best AI Marketing Tools

Subscribe To Our Youtube Channel
We are featuring some of the best AI tech for marketing professionals below. That includes AI Writers and Paraphrasing tools, AI social media schedulers, AI SEO content analyzers, and AI Ad managers. Here are the best AI marketing tools that we’re covering:

1. Jasper

Jasper - Homepage May 2023

Jasper is an all-purpose AI writer for marketers. It leverages AI in multiple ways, which makes it an attractive option for those needing various output types. We like Jasper because it uses GPT 3 tech plus a proprietary LLM specifically trained with live marketing and sales content. Jasper also includes SEO integrations, making it a long-format content generator for SERP-topping SEO content.

Key Features:

Jasper best AI marketing tool Content Editor

Best For:

Jasper is one of the most popular and successful online AI writing services. It’s done this by offering better AI writing than the myriad of other AI writers that popped up, which only used a simplistic approach to content generation via the GPT 3 API. Jasper is one of the best tools marketers can have in their back pockets, especially for content writers and other communication specialists who write a lot of content per week (4000+ words a week).

Pricing: Plans start at $39 per month

Get Jasper

2. Surfer SEO

Surfer SEO - Homepage April 2023

Surfer SEO analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Surfer’s content analysis helps you ensure you are on the right track with your content by looking at semantic NPL terms, content length, image #s, and more. It’s ranked among the top SEO tools and would fit right into your arsenal of organic-traffic-increasing tools.

Key Features:

  • Scores content against findings of the top articles in your focus SERPs
  • Select country-specific SERPs per article to localize your content
  • Create content briefs and outlines based on full competitor content
  • Grow Flow analyzes your website continuously, searching for published content decay and quick-wins

SurferSEO Grow Flow Content Decay

Best For:

Surfer SEO is perfect for website managers and content editors wanting to improve content quality drastically. Editors create content briefs and outlines that will give writers more opportunities to succeed. Website and SEO managers use Grow Flow to monitor published content and find out as soon as Google starts devaluing your content because of age or less usefulness (content decay).

Pricing: Premium plans start at $59 per month

Get Surfer SEO

3. Ocoya

Ocoya - Homepage April 2023

Tool Type – AI Marketing Automation

Ocoya is an AI-powered social media post creator and scheduler. It’s an all-in-one AI marketing tool for social media managers. In recent years, tools like Buffer or Hootsuite have made scheduling content across social channels easier. Ocoya goes a few steps further by having a visual post creator, AI writing assistant, and the content scheduling tools you use in other apps.

Key Features:

  • AI-driven social media content creation
  • A vast library of Templates for post images
  • Cross-platform scheduling from one dashboard
  • eCommerce integrations for creating product-based marketing assets

Ocoya AI Post Writer and Visual Templates

Best For:

Ocoya brings enough tools together to increase creative output to the social channels you manage. Higher plans are great for agencies with multiple team members and businesses (each business can have a workspace). Post to Facebook, Instagram, Twitter, Linkedin, Pinterest, and TikTok. The AI writer uses social media copywriting best practices to create effective posts with some prompting.

Pricing: Starting at $19 per month

Get Ocoya

4. Grammarly

Grammarly - Homepage April 2023
Grammarly is an AI-powered copy-editing platform that gives marketers the confidence to publish content without stressing over annoying typos. The free version helps with basic spelling and grammar issues, but Grammarly’s paid plans go to a new level. It can reword, rewrite, and restructure whole sentences that would make your high school English teacher proud.

Key Features:

  • Basic grammar and spell-checking
  • Plagiarism checker (available for paid users)
  • Learn what mistakes you commonly make by seeing suggestions in real time

Best For:

Marketers, no matter their specialization, benefit from Grammarly. Grammarly gives powerful suggestions to all your apps so everything you write is clear and readable. Social content, email campaigns, internal Slack messages, and more will sound more professional when you install it.

Pricing: $12 per month with a limited free option

Get Grammarly

5. Pictory AI

Pictory - Homepage April 2023

Tool Type – AI Video Generator

Pictory AI is an AI-powered video generator for those marketing on websites and social channels. Its unique editing features mean you can turn text content into videos and edit your video content with text. This means you can use your writing team’s skillset to venture into video creation without needing to retrain them or hire more staff.

Key Features:

  • Create “Shorts” from your long-form videos
  • Creates videos using stock footage, background music, and AI-generated voiceovers
  • Edit videos via transcribed speech in a document editor
  • Automatic caption generator

Best For:

Pictory AI is ideal for designers, content creators, and businesses wanting an automated way to create video content based on long-form text and videos.

Pricing: Paid plans start at $23 per month

Get Pictory AI

6. Lately

Lately - Homepage April 2023
Lately is an AI-powered content repurposing platform that learns your audience and brand voice to make content that soars. It brings a powerful AI writer with social analytics to know what your audience likes and to repurpose content based on that. After content repurposing and creation, Lately schedules your posts and can do so at the best posting times for your followers.

Key Features:

  • Import long-form content to generate shareable social media posts
  • Publish content to multiple platforms
  • Intelligently create content from existing content and even by URL
  • Total social analytics platform

Lately Social Media Management by AI

Best For:

Businesses with large caches of previously created content can easily create micro-content with Lately. Use it to fill the gaps in your growing team by effectively repurposing content to leverage organizational knowledge and increase total output.

Pricing: Plans start at $179 per month

Get Lately

7. Otter AI

Otter AI - Homepage April 2023

Tool Type – AI Meeting Scribe

Otter AI is an advanced transcription service that uses artificial intelligence to provide accurate transcriptions of live meetings. Marketers might be in planning meetings as much as they are inside the Meta Ads manager. Otter hopes to take back some of that meeting time so you can get to the work that you’re paid to do. It listens to your meetings and captures important slides. Then, it creates meeting notes with time stamps and shows who contributed what. No more making a new Google doc for each meeting and spamming your co-workers with the link daily.

Key Features:

  • Real-time meeting transcription
  • Captures slides and presentations for notes
  • Timestamped meeting notes that are searchable
  • Integrates with your preferred meeting platform
  • Records meetings and stores them in one place for future use

Best For:

Anyone in marketing or sales who spends a lot of time in meetings will see time-savings and productivity increases using Otter. More efficient meetings with baked-in collaborative tools will help you and your whole team save time.

Pricing: Free plan available with paid plans starting at $16.99 per month

Get Otter AI

8. Adzooma

Adzooma - Homepage May 2023

Tool Type – AI Marketing Automation

Adzooma is an AI-powered ad management platform. It manages ads across channels (Google Ads, Meta, and many more) so you get world-class AI recommendations in one place. With easy ad scores and metrics, you can tell exactly how all your ads are performing and make changes from its advice—extra tools for website SEO and local listings/reviews management.

Key Features:

  • Manage local listings and reviews from one dashboard powered by AI insights (plus plan)
  • AI-powered Ad campaign creation and optimization across ad networks (free plan, may collect a percentage of ad spend)
  • SEO performance insights with action steps (plus plan)

Best For:

Digital advertisers and SEMs will find Adzooma of great use. What would take hours of manual searching through metrics can now be handed to you on a platter. Take advantage of this AI ads platform and reach new heights.

Pricing: Free plan for ad management with paid plans starting at $99 per month

Get Adzooma

9. Tidio+

Tidio - Homepage April 2023
Tidio is a full chatbot platform for customer service that combines traditional workflow-based chatbots with cutting-edge AI abilities. The Tidio+ plan takes it to the next level, empowering users to create AI-driven bots that deliver unique customer interactions, reducing churn rates, and building customer loyalty, all to ensure your business stays ahead of the competition. For marketers performing CRO functions (Conversion Rate Optimization), a customizable chatbot could be one of the missing pieces to your plans.

Key Features:

  • Unlimited chat interactions with Tidio+
  • Smooth handoff between chatbot and live agents for enhanced customer care
  • Integrated help tickets for handling more complex inquiries
  • Operates on the cloud for easy access through mobile apps and desktop applications
  • Integrates with WooCommerce and Shopify for conversational shopping experiences (abandoned cart, discounts, and product recommendations)

Best For:

Marketers working in CRO or eCommerce stand to benefit from Tidio’s chatbot platform. They can dramatically increase conversions by immediately answering customer questions and embedding your shopping experience in a chat interface. Pricing for Tidio+ is steep, but even the non-AI chatbot options are worth it for eCommerce marketers.

Pricing: Tidio+ starts at $329/mo, with non-AI chatbot plans starting Free

Get Tidio+

10. GrowthBar

GrowthBar - Homepage May 2023

GrowthBar is a total SEO content researching and AI writing application. It helps content marketers and editors research, plan, write, and then optimize content destined for the top positions of Google. Writers use it daily to speed up content ideation and creation with a particular focus on writing better content than the competition—using insights from the competition.

Key Features:

  • Keyword research tool to learn monthly searches, search difficulty, and related terms
  • Rank position tracking for tracked keywords
  • Create content outlines based on the headings of currently ranking articles
  • AI content writer for SEO content, meta descriptions, and headings

Best For:

SEO content writers looking for a tool that helps with basic SEO research and AI content writing will love GrowthBar. It’s very similar to Surfer SEO but comes in about $11 / mo cheaper, which should interest SEO-conscious freelance writers.

Pricing: Plans start at $48 per month

Get GrowthBar

11. Personalize by human

Personalize - Landing Page May 2023

Personalize is an AI-powered customer insights platform that tracks user activity and creates interest profiles for each. This continuously updated AI tool best matches customer interests with products and services based on web activity such as dwell time, page view history, event clicks, and more. The end goal with Personalize is to create a data-rich interest profile to send ideally segmented and personalized marketing emails to each contact.

Key Features:

  • Dynamic event tracking
  • Email personalization based on AI-capture interests
  • Email automation to put it all on auto-pilot

Best For:

Larger businesses with many products or services can increase conversions by sending targeted emails based on AI predictive insights. Marketers can benefit from AI creating segments and personalization without creating large CRM rules and flows.

Pricing: Plans start at $69 per month

Get Personalize

What Are the Best AI Marketing Tools?

Selecting the right mix of the best AI marketing tools will help you cut down on time, increase your ROI, raise your conversion rates, and improve your business.

PluginPriceFree Option
🥇Surfer SEO$59/moGet
5Pictory AI$23/moGet
7Otter AI$16.99/mo✔️Get
9Tidio+$329/mo (for AI)Get

For content creation, we recommend Jasper as one of the best all-purpose AI writers marketers should look into using. It can help create content, no matter how and where that content will end up being used. Surfer SEO is an excellent tool that we can’t recommend enough. Not everyone works in SEO, but for those who do, it will improve your workflow and effectiveness in the SERPs. For those managing social accounts, Ocoya is an excellent platform for creating and scheduling posts using AI.

Want to see even more fantastic technology and tools? Check out the best tools using AI to help us do more and work less.

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding AI marketing tools. Did we miss one? Leave a question below, and we will respond!

What is the best AI marketing tool?
Jasper is one of the best all-around AI marketing tools out there. Content is essential for every form of marketing, be it Youtube video scripts, social media post content, Instagram hashtag creation, AI image generation, and headline writing. Jasper does all these and more, making it a one-stop shop for many marketing needs.
What is the best free AI marketing tool?
Grammarly is widely regarded as the best free AI marketing tool. The free version assists with basic spelling and grammar issues, providing real-time suggestions and helping users identify common mistakes. With Grammarly, users can enhance their writing across various platforms and apps, including social content, email campaigns, and internal Slack messages. Its powerful suggestions ensure clear and professional communication, making it an invaluable tool for marketers.
What is an AI marketing tool?
AI Marketing Tools perform marketing tasks using artificial intelligence for automated decision-making so that human marketers can save time and money. This can be as simple as using LLM to create marketing copy for emails, social posts, or ads, all the way to predictive analytics that manages ad spend and creative assets to find the best-performing ads without a marketer digging through hours of changing data.
What are examples of AI in marketing today?
4 Examples of AI in Marketing:
  1. Jasper uses LLMs to create marketing and sales-specific copy that can be used across a myriad of marketing channels
  2. Surfer SEO analyzes keyword difficulty and top-ranking pages in SERPs and uses NLP to analyze content to see how it compares with the competition.
  3. Pictory AI helps marketers and designers create social videos quickly. It uses AI to transform written content into video and audio content that can be used throughout distribution plans.
  4. Adzooma connects with all major search and social ad platforms. It sifts through ad metrics and, in one platform, gives updates on all paid media campaigns and helps to maximize ROAS using AI monitoring.
What is the best use of AI in marketing?
One of the best uses of AI in marketing is content personalization. AI enables marketers to customize the customer experience based on online behavior or user data. Dynamic content, such as personalized web pages, social media posts, and emails, can be created using AI analysis of user information like name, occupation, and online behavior. This approach enhances user engagement and delivers a more personalized and relevant marketing experience.
Are AI marketing tools suitable for SEO?
Yes, AI marketing tools are suitable for SEO purposes. For instance, Surfer SEO offers features like content scoring based on top-ranking articles, the ability to select country-specific SERPs for localized content, creating content briefs and outlines based on competitor analysis, and continuous website analysis to identify content decay and opportunities for improvement. On the other hand, Jasper is a long-format content generator integrating with Surfer SEO to produce SEO-optimized content using Surfer's NPL SEO data. These AI marketing tools empower marketers to enhance their SEO strategies and generate high-performing content.
How can AI be used for social media marketing?
AI can be leveraged for social media marketing, and Ocoya is an example of an AI-powered tool designed for this purpose. Ocoya is an all-in-one AI marketing tool for social media managers, offering features such as AI-driven content creation. By utilizing AI algorithms, Ocoya streamlines the process of creating and scheduling engaging social media posts, empowering marketers to optimize their social media marketing efforts efficiently.
What is the best AI tool for digital marketing?
Jasper stands out as the best AI tool for digital marketing due to its impressive features. It offers SEO integrations, allowing users to generate long-format content that can help achieve higher rankings in search engine results pages (SERPs). Jasper is particularly beneficial for content writers and communication specialists who produce a significant amount of content weekly, with a capacity of handling over 4000 words per week. Its capabilities make Jasper an invaluable tool for marketers to enhance their content strategy and optimize their SEO efforts.
What is the best AI content marketing tool?
Grammarly is widely recognized as the best AI content marketing tool available. With its AI-powered copy-editing platform, Grammarly offers basic grammar and spell-checking features, helping marketers avoid embarrassing mistakes. The tool also includes a plagiarism checker for paid users and provides real-time suggestions to help users learn from their common mistakes. Grammarly's ability to reword, rewrite, and restructure sentences makes it an indispensable tool for content creation, ensuring polished and error-free content that meets high writing standards.
What is the best AI email marketing tool?
While Grammarly is primarily known as an AI-powered copy-editing platform, it can also be considered a valuable tool for AI email marketing. With its grammar and spell-checking capabilities, Grammarly ensures error-free emails. Its ability to rephrase and enhance sentences helps marketers craft impactful and polished email content, boosting the effectiveness of their email marketing campaigns.
What are the best AI market research tools?
One of the best AI market research tools available is GrowthBar. It is a comprehensive SEO content researching and AI writing application. GrowthBar assists content marketers and editors in researching, planning, writing, and optimizing content for top positions on Google. With its keyword research tool, GrowthBar enables users to gather insights on monthly searches, search difficulty, and related terms, empowering them to create highly optimized and successful content.

Featured image via graphicwithart / shutterstock.com

Top Picks

Explore Our Top Picks

Here are our favorites! 👇

medal iconJasperoutgoing link medal iconSurfer SEOoutgoing link medal iconOcoyaoutgoing link
Top Picks

Get Jasper Today!

With so many great options available, it can be hard to pick one. Find out why Jasper is our favorite. 👇

Explore Jasper
Premade Layouts

Check Out These Related Posts

15 Best Video Editing Software in 2023 (Compared)

15 Best Video Editing Software in 2023 (Compared)

Posted on September 29, 2023 in Business

If you’re a vlogger, TikTok creator, or marketer, choosing the right video editing software is crucial for boosting your brand’s success. As more consumers crave online video content from brands, it becomes vital to your marketing strategy. However, with so many options available,...

View Full Post
11 Best AI Web Design Tools in 2023 (Compared)

11 Best AI Web Design Tools in 2023 (Compared)

Posted on September 28, 2023 in Business

At times, the role of a web designer can be challenging. Occasionally, you may need assistance locating suitable fonts, drafting content, or finding apt images for your project. Thankfully, with the aid of artificial intelligence (AI), you can gain assistance with these difficult tasks. In this...

View Full Post
8 Best WordPress Chatbots for your Website in 2023

8 Best WordPress Chatbots for your Website in 2023

Updated on September 28, 2023 in WordPress

WordPress users have always wanted the most out of the platform. Adding chatbots to a website is one of the easiest ways to make it more engaging and helpful. And nowadays, creating, training, and rolling out a chatbot is easier than ever. We’ve sifted through the best WordPress chatbots for...

View Full Post


  1. Greetings, Christopher! I must say, your list is remarkable. We’re embarking on a fresh educational website, and I reckon Otter holds immense potential for transcribing our audio lectures into text. Many thanks!

  2. Hey Haley, it was a good list of AI tools. I have been using grammarly and designhill for a long time and highly recommend them. I have been looking for a social media sharing tool, I was confused among 2-3 tools options. Do lately have any advanced or pro features and can I get a trial use of the tool?

  3. Hi haley, awseome list.We are start a new educational website and I think Otter can be of great use for us for transcribing our audio lectures into text. thankks

    • Fantastic! I love Otter so much. It has saved me a tremendous amount of time, after years of transcribing by hand. Hope you enjoy the tool as much as I do. The transcripts do require cleanup but it’s so much better than listening and typing as you go.

  4. It is also worth turning to a comprehensive SEO tool – SEO Surfer. With it, you can create content that will immediately be the best on the web on a given topic.

    • Yes, SEO is so important! Thanks for reading. 🙂

Leave A Reply

Comments are reviewed and must adhere to our comments policy.

Join To Download Today