Marketing

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What is Your Brand’s Cultural Archetype?

What is Your Brand’s Cultural Archetype?

October 20, 2020 in Marketing | 1 comment

Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer the big,...

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Mobile Inbound Marketing: What You Need to Know

Mobile Inbound Marketing: What You Need to Know

October 12, 2020 in Marketing | 2 comments

Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound...

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Authenticity in Marketing: Why Does it Matter?

Authenticity in Marketing: Why Does it Matter?

October 11, 2020 in Marketing | 2 comments

As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing are being intentionally true...

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Just What is Data Analytics, Anyway?

Just What is Data Analytics, Anyway?

September 21, 2020 in Marketing | 2 comments

No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those...

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How to Disavow Backlinks to Your Website

How to Disavow Backlinks to Your Website

September 16, 2020 in Marketing | 7 comments

Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at least when it comes to page...

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