Marketing

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How to Use Storytelling to Market Your Products

How to Use Storytelling to Market Your Products

July 15, 2019 in Marketing | 4 comments

Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve....

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Improving your ROI with Market Mix Modeling

Improving your ROI with Market Mix Modeling

July 13, 2019 in Marketing | 1 comment

These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but measuring the impact of...

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Databox: An Overview and Review

Databox: An Overview and Review

July 3, 2019 in Marketing | 3 comments

When your marketing strategy has a lot of branches, it’s hard to gather all of your insights into one place. But getting up to date, easy to understand analytics and insights is key to keep you and your team on track. That’s where a tool like Databox can be really useful by connecting to...

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How to Create a QR Code and Use It Effectively

How to Create a QR Code and Use It Effectively

June 21, 2019 in Marketing | 7 comments

Not that long ago, QR codes had a bad reputation. After their widespread introduction in the mid-1990s, they quickly turned into an ongoing joke. Anyone and their neighbor would create QR code graphics and slap them onto anything. This resulted in sites like WTF QR CODES, where QR code fails were...

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