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What is a KPI? A Marketer’s Guide

What is a KPI? A Marketer’s Guide

March 24, 2019 in Marketing | 13 comments

Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...

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