Learn about Marketing on the Elegant Themes blog
Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that...
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Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve....
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These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but measuring the impact of...
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Are you having trouble with those pesky Facebook banner dimensions? Is your banner or cover photo just not looking right? We’ve got you covered. Your Facebook cover photo says a lot about your brand. For a business to thrive online and have a social presence, it needs a good looking Facebook...
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AskNicely lets brands collect net promoter score (NPS) customer feedback at any point in the customer journey and from any channel. The software is for anyone who cares about delivering a great customer experience – support departments (obviously), entrepreneurs and product managers, for...
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When your marketing strategy has a lot of branches, it’s hard to gather all of your insights into one place. But getting up to date, easy to understand analytics and insights is key to keep you and your team on track. That’s where a tool like Databox can be really useful by connecting to...
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Publicity and public relations (PR) are often used interchangeably, but this ignores PR’s broad value and publicity’s focused expertise. To understand publicity vs PR, think of it this way: PR is the umbrella; publicity is one of the many facets that fall under it. This is similar to...
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How can something as susceptible to change as marketing have any longstanding, golden rules? Modified social media algorithms come out every few weeks. Google keeps getting smarter, putting more pressure on advertisers and content creators. As soon as you’ve mastered one tool or technique,...
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Not that long ago, QR codes had a bad reputation. After their widespread introduction in the mid-1990s, they quickly turned into an ongoing joke. Anyone and their neighbor would create QR code graphics and slap them onto anything. This resulted in sites like WTF QR CODES, where QR code fails were...
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There’s a lot of chatter about video marketing – you need it, your brand has to have it, you will totally fail without it. For some brands, though, video is more of a nicety than a necessity. You’d like to create videos, but you don’t have the budget or the skills; maybe you...
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Words have power. They clarify our relationship with another person. Encourage the first step toward the next step of a career. Provide evidence when evidence is very much needed. Yet, it’s only after a significant conversation is over that we think, “Why didn’t I record that?” We can’t...
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Marketing online can be frustrating work. Sometimes you may feel like you’re throwing spaghetti against the wall and hoping it sticks. It doesn’t have to be that way, however. Urchin Tracking Modules (UTMs) make it a lot easier to determine the best methods for driving traffic and...
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