Marketing

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How to Make the Most out of Canva Teams

How to Make the Most out of Canva Teams

December 22, 2020 in Marketing | 4 comments

Canva Teams has been around for a while. It allows you to have a team of up to 5 people at the lowest price, which makes it a great choice for small businesses that can’t afford to hire a designer. In this article, we’ll look at several features for the lowest subscription including the...

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A Quick Guide to Social Media Holidays

A Quick Guide to Social Media Holidays

December 7, 2020 in Marketing | 3 comments

You can see people celebrate a different social media holiday almost every day of the year. There’s a holiday for everything – emoji day, national mutt day, international talk like a pirate day, and many more. The good news is that each social media holiday provides you with unique...

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How to Edit and Embed TikTok Videos

How to Edit and Embed TikTok Videos

November 21, 2020 in Marketing | 5 comments

Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. However, before you can start promoting your own business on this channel, you...

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Values-Based Marketing: What You Need to Know

Values-Based Marketing: What You Need to Know

November 14, 2020 in Marketing | 1 comment

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its...

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Top 8 Holiday Marketing Tips

Top 8 Holiday Marketing Tips

November 13, 2020 in Marketing | 4 comments

The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...

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How to Find Your Target Audience

How to Find Your Target Audience

November 3, 2020 in Marketing | 3 comments

When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an...

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7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice

October 31, 2020 in Marketing |

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to...

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How to Record a Podcast Remotely

How to Record a Podcast Remotely

October 27, 2020 in Marketing | 5 comments

Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a way to talk to...

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