Learn about Marketing on the Elegant Themes blog
Augmented reality for marketing utilizes AR technology to connect with shoppers on a more personal level, allowing them to “experience” a product virtually before they purchase. AR apps can pair with a number of different products and brand experiences, from cosmetics and furniture...
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Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes tools such as personalized email...
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Have you ever seen a gadget, piece of clothing, appliance, or piece of furniture online–only to meet dead ends when searching for a place to purchase it? If this scenario sounds familiar, visual search is the solution. And, if you sell physical products, incorporating visual search into your...
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Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond well to...
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Every business, big or small, needs a social media presence. That’s why a social media scheduler is so important. But when it comes to choosing the right one, it’s all about what the tool can do for you and if it fits your needs. You might have seen MeetEdgar while doing research for...
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Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the concept of visual...
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No matter how big or small your blog is, you want it to perform well. For a blog to have success, it needs high volume traffic. To perform even better, it also needs engagement. To help you out, we’ve put together a list of the best types of blog posts that generate traffic and...
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Logos are arguably the most powerful element of your branding. Some business logos are known globally, partly because of the strength of their designs and of the brands behind them. Using a logo making website can help you come up with amazing designs in a matter of minutes, and help you arrive at...
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The use of voice-enabled AI devices has exploded over the past few years. While still in its infancy and not yet widely used, voice marketing is shaping up to be an important part of a comprehensive marketing strategy for many major brands. A number of household-name brands are now using voice...
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Coming up with a name for your next business, project, or product isn’t as easy as it might seem. Chances are most businesses spend weeks and months obsessing over their choices before landing on the perfect one. This is without the cost involved in research and development of the name. If...
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For many brands, influencer marketing has quickly become an important part of a comprehensive marketing strategy. Many marketers mistakenly believe they’ll be more successful working with well known influencers. However, working with nano influencers can get your brand seen by small, highly...
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People hate voicemail. Leaving messages, receiving them… With so many other ways to communicate, most of which don’t require you to actually use your voice, voicemail has become anxiety-producing. It’s even worse when you’re talking about a marketing or sales voicemail, too. The recipient...
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