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With the explosion in popularity for podcasts, it seems like nearly everyone has started one these days. Launching your own show has never been easier thanks to tools like Anchor.fm and Zencastr (among others). That said, many people who launch a podcast do so with the idea that they’re going...
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Canva Teams has been around for a while. It allows you to have a team of up to 5 people at the lowest price, which makes it a great choice for small businesses that can’t afford to hire a designer. In this article, we’ll look at several features for the lowest subscription including the...
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You can see people celebrate a different social media holiday almost every day of the year. There’s a holiday for everything – emoji day, national mutt day, international talk like a pirate day, and many more. The good news is that each social media holiday provides you with unique...
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Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. However, before you can start promoting your own business on this channel, you...
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Podcast hosting is one of the most important choices you can make when starting a show. Whether you choose a free host or a paid one, the feature set and reliability is going to affect the way that your workflow and production schedule runs. Captivate.FM is a solid choice for podcast hosting, and...
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Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its...
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The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...
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Once you have a few podcast episodes in the can, and you’re ready to unleash them onto the world, you have just one step left: submitting your show for distribution across the myriad of podcast directories out there. While there are pretty much an infinite number of places to find podcasts,...
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Podcasting is big business these days. But it hasn’t always been. When the term first originated, and for many years afterward, very few people knew what it meant. And even if they did, knowing how to listen to one might not be in their skillset. Today, however, podcasts are simple to find,...
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When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an...
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If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to...
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Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a way to talk to...
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