Marketing

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13 Things All Successful Blogs Have in Common

13 Things All Successful Blogs Have in Common

August 29, 2019 in Marketing | 5 comments

“Blog” isn’t a four-letter word any longer. It’s not a joke or a waste of time. A blog can be an incredibly profitable, sound way of making a living. What’s interesting is that if you look at what top blogs do, they tend to check the same boxes, even if they’re in wildly different...

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How to Name a Blog or Podcast

How to Name a Blog or Podcast

August 21, 2019 in Marketing | 5 comments

Blogs and podcasts have stiff competition. There are so many out there that are competing for practically any keyword combination you can come up with. Unless you want to completely forgo your dreams of launching your project, though, you’ll need to choose a name – one that reflects your brand,...

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White Papers: What They Are and How to Write One

White Papers: What They Are and How to Write One

August 14, 2019 in Marketing | 0 comments

What is a white paper? Is it an extra-long blog post? An ebook in PDF form? A promotional tool to sell a product? Not quite. White papers have a purpose, format and style that are all their own. Today, white papers are used by marketers to go in-depth on a topic – any topic, really, so long as it...

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