Learn about Marketing on the Elegant Themes blog
Brands often seek to uncover their archetype as a way to define who they are and what they stand for – to the company itself and to outsiders. Your brand’s archetypal qualities will be the ones that are most developed and fundamental to your company. They’ll answer the big,...
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Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games, apps, and interactive content keep your...
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Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound...
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As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing are being intentionally true...
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Good CRM (Customer Relationship Management) software can help manage many aspects of a business, such as scheduling appointments, management through digital calendars, organizing contacts in easy-to-access databases, email marketing, project management, tracking activities of employees, providing...
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Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example. But...
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The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where advertisers can post listings...
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The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online between 2008 and 2013(ish)...
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No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those...
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Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This can be frustrating for...
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Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at least when it comes to page...
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Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing...
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