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When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do...
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BuzzFeed needs no introduction, and neither does its quizzes. This is far from the only website that uses quizzes for marketing purposes, but its approach really stands out. BuzzFeed’s quizzes are fun and visually striking, and they get a lot of traction on social media. That means...
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I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last...
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If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is...
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Being humble is always a good thing, or so we’re told. However, when you’re trying to launch or grow a business, you need to put humility aside and do a bit of ‘shameless’ self-promotion. In fact, the success of your project depends on it. It’s important to understand...
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What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is lighthearted,...
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“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line from my About...
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Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up 25% of the population, and that...
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Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of deal or freebie, unlike...
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Being cool on Twitter is a lot of work, but it’s a great alternative if you’re not conventionally handsome enough to make in on Instagram. On top of growing your list of followers, having a noticeable presence on Twitter can help put your name out there and catch the eye of people who might...
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Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...
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At some point, everyone has been told don’t quit your day job, meaning that they’re never going to earn a living based on something they love or enjoy. Some of you, however, may want to quit your day job to pursue whatever your dream is. So you work on it tirelessly in your free time....
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