Learn about Marketing on the Elegant Themes blog
With the upheaval in today’s SEO market, you need tried and true strategies, workflows, and tools. Getting the #1 placement on Google is harder than ever. If you don’t rise to the top, you are missing out on attracting qualified visitors, increasing sales, and establishing yourself as...
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Are you ready to start your own blog but are having trouble deciding on the best blogging platform for your needs? We are here to help. Right now there are more choices than ever for starting a blog. In this article, we’ll help you choose the right blogging platform by giving you some things...
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Email marketers are split over single opt-in or double opt-in strategies. The debate largely centers around short-term goals vs. long-term goals—admittingly an oversimplification—but there are certain things you should consider. But, when it comes to email marketing, the benefits of double...
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Email is still one of the most effective marketing channels available, with a return on investment of $36 for every $1 spent. Using the right tools can greatly enhance the success of your email marketing campaigns. One such tool is SendinBlue, one of the most cost-effective email marketing...
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When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This...
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Business owners know that having a website is table stakes in today’s economy. But what good is a website if it is never seen by your target audience? That’s why developing strategies for website marketing is so important. From optimizing your website for search engines to using social media to...
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Email marketing has been a constant staple for over 20 years. Its success is because of steady consumer email behaviors and the continuous development of exceptional email marketing platforms. These platforms make it easy to send emails that get results. Mailchimp has been a leading email marketing...
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Email blasts have been a staple of email marketing and general-purpose newsletters since the advent of bulk email. They certainly aren’t going away either. But email recipients are growing more discerning and skeptical, especially with marketing emails, so it is important to know how to send...
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Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you...
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Helping your content rank in the SERPs is one of your primary objectives as a website or business owner. A major piece of this puzzle is making sure you incorporate SEO copywriting into your site, as well as any relevant content and marketing materials. If you’re new to SEO copywriting, then...
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Marketing is getting more difficult and the entire landscape is more competitive. That means that it costs more to run a marketing campaign—no less a marketing department. You need solutions, strategies, and tactics working together to drive revenue, leads, and a spot in the future for your...
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You already know that you have to use keywords in your content in order to optimize it for search engines. But how do you optimize your site for why the user is searching, not just what they’re searching for? Search intent is the difference between being able to give the user an answer to...
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