5 Best Marketing Automation Platforms for Your Business in 2024

Last Updated on April 22, 2024 by 3 Comments

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First Pick

HubSpot

Pricing: $18 per month
Standout Features: Real-Time Chat With Leads, Automated Conversational Marketing, WordPress Integration

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Second Pick

ActiveCampaign

Pricing: $29 per month
Standout Features: Facebook Custom Audiences, Detailed Analytics and Reporting, E-commerce Integration

Visit ActiveCampaignRead Overview
Third Pick

Constant Contact

Pricing: $9.99 per month
Standout Features: Hundreds of Email Templates, Social Media Management Tools, Real-Time Reporting and Analytics

Visit Constant ContactRead Overview
Blog / Marketing / 5 Best Marketing Automation Platforms for Your Business in 2024

Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently and free up valuable time and money needed elsewhere. In this post, we’ll discuss marketing automation and the best platforms you can use for your business.

What is Marketing Automation?

Marketing automation platforms can reduce the number of tasks that a person has to do. This means that time-consuming or repetitive aspects of your business happen with less human involvement. Some marketing processes you can automate include:

Clearly, a marketing automation platform can help you stay better organized. As a result, better organization impacts workflows, teams, and projects. For example, some marketing automation platforms let you schedule automatic email sequences; this keeps your audience engaged.

Best Marketing Automation Platforms


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Depending on the size of your business and the amount of support you need, there’s a tool out there that is right for you. Unfortunately, they come in a range of prices. Therefore, features vary from one tool to another. Luckily, you can easily combine some of them with other popular platforms.

So, let’s look at some of the best marketing automation platforms on the market.

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1. HubSpot

Hubspot - Homepage Feb 2023

HubSpot CRM is one of the most well-known marketing automation platforms available. For instance, it has powerful capabilities for:

  • Marketers
  • Sales and customer service teams
  • Sales and operations managers
  • Business owners

HubSpot boasts email marketing and lead-generation tools to help businesses grow. Therefore, they can easily nurture their leads and maintain communication with customers. However, it’s not just a tool for organizing a database of customer contact information.

HubSpot lets users chat with leads in real time and set up chatbots for automated, conversational marketing. It also features forms, ad management tools, analytics, and landing pages. Best of all, it’s free.

Hubspot can be integrated with WordPress and Divi, providing users with more marketing tasks.

Why Use Hubspot? Hubspot packs a lot of features into a free platform. So, it’s great for small business marketing, sales, or customer service. It’s also a good choice for business managers or solopreneurs who want to scale their businesses. Finally, if you’re ready to get started with marketing automation but don’t have a big budget, this is a great place to start.

Price: Free tools with paid plans starting as low as $18/mo

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2. ActiveCampaign

ActiveCampaign - Homepage March 2023

ActiveCampaign is one of the more prominent marketing automation tools. It combines email automation with essential CRM functions. Beyond email marketing, ActiveCampaign includes detailed analytics. Therefore, it can help you set automation goals for your business.

Key Features:

  • The ability to set Facebook custom audiences through the app
  • Custom subscription forms
  • Website tracking to determine customer behavior
  • Dynamic and predictive content
  • Lead scoring and win probability
  • SMS messaging
  • E-commerce automation

ActiveCampaign works well with several different sales and marketing platforms. Some of these include Shopify, PayPal, Salesforce, Facebook, and Divi, for instance. Additionally, ActiveCampaign provides businesses with detailed analytics and reporting, allowing them to track the performance of their campaigns and make data-driven decisions.

Furthermore, ActiveCampaign is known for its exceptional customer support, with a team of experts available to answer any questions or concerns that users may have. To put it in short, ActiveCampaign is a comprehensive marketing automation tool that can help businesses improve their customer engagement and drive growth.

Why Use ActiveCampaign? ActiveCampaign combines many of marketing’s moving parts on one clean interface. Its low price and the ability to integrate with e-commerce solutions make it a strong choice for small businesses.

Price: Starting at $29/month for Lite

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3. Constant Contact

Constant Contact - Homepage May 2023

Constant Contact is an all-in-one marketing platform that assists businesses in fostering customer relationships and achieving growth. Firstly, it incorporates email marketing, social media management, and website-building features. Constant Contact is renowned for its user-friendly interface and exceptional customer support. Automation+ plans (using Sharpspring, an acquired business) bring even more automation features. But the Constant Contact that small businesses use affords them simple automation in one place.

Key Features:

  • Access to hundreds of email templates
  • Custom subscription forms
  • Real-time reporting and analytics
  • Social media management tools
  • Email automation and visual builder
  • WooCommerce integration for store-based automations out of the box

Constant Contact integrates with several e-commerce platforms, including Shopify, WooCommerce, and Bloom. It also integrates with social media platforms like Facebook, Instagram, and Twitter. Moreover, Constant Contact provides businesses with real time reporting and analytics, allowing them to track the performance of their campaigns and optimize their marketing efforts.

Why Use Constant Contact? Constant Contact is a straightforward and easy-to-use marketing platform that’s ideal for small businesses. With an affordable cost and a user-friendly interface, it is an excellent option for users who want to begin their email marketing journey.

Price: Plans start at $9.99/mo with advanced Marketing Automation+ starting at $449/mo

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4. Keap

Keap - Homepage March 2023

Keap is a customer relationship management (CRM) software that offers an array of features designed to help small businesses automate their sales and marketing processes. With Keap, businesses can efficiently manage their customer data, sales pipeline, and marketing campaigns in one centralized platform. You may recognize their old name, Infusionsoft.

One of the primary benefits of Keap is that it provides businesses with a comprehensive solution for their sales and marketing needs. For instance, with its lead capture, email marketing, and appointment scheduling features, businesses can streamline their sales funnel and reduce time spent on manual processes. Moreover, with its online payments feature, businesses can accept payments easily and securely, saving them the hassle of handling payments manually.

In addition, Keap offers an intuitive user interface and a wide range of customizable templates that enable businesses to personalize their communication with their customers. Furthermore, Keap provides exceptional customer support, with a dedicated team of experts available to answer any questions or concerns that users may have.

Key Features:

Why Use Keap? Keap is a fantastic tool for businesses that need an integrated tool. It’s essential if they want to combine marketing automation and sales.

Price: Starting at $189.00/mo

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5. Adobe Marketo

Adobe Marketo - Homepage May 2023

Marketo is a marketing automation platform by Adobe that helps businesses attract and convert leads. It boosts revenue by zeroing in on the most engaged prospects. Therefore, it can also help you nurture and grow your relationships with your customers.

Key Features:

  • Landing page builder
  • Embeddable forms
  • Website personalization based on CRM data
  • Behavior tracking
  • Social media posting tools

It lets users build and scale marketing campaigns across many channels. Therefore, it keeps leads and customers nurtured and engaged. It also works well with CRMs. In addition, Marketo provides users with a range of educational resources to help them learn the platform.

Marketo also lets users analyze how their marketing channels and campaigns are impacting their bottom line. Moreover, Marketo also offers social media management tools that enable businesses to manage their social media accounts and publish content across multiple channels from one central platform.

Why Use Marketo? Marketo is a great tool to use if you want to track your marketing channels’ impact alongside customer engagement. Of course, you’ll still need an email automation tool or a CRM integration. However, Marketo is an excellent way to work on lead conversion while also watching analytics in one place. Lastly, It’s best for larger, enterprise-sized companies.

Price: Custom pricing; contact Adobe sales

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Are Marketing Automation Platforms Right for You?

PluginPriceFree Option
🥇Hubspot$18/mo✔️Visit
🥈ActiveCampaign$29/moVisit
🥉Constant Contact$9.99/moVisit
4Keap$189/moVisit
5MarketoCustomVisit

A marketing automation platform can help you stay organized. It can also streamline your work processes. As your business grows, you’ll need a platform like this to help you keep up with leads, your content calendar, and so much more.

In conclusion, if you’re looking to get started with marketing automation, we recommend starting with HubSpot or ActiveCampaign, as they are great jumping-off points for marketing professionals.

Are you using a marketing automation platform yet? If so, which one? Are you thinking of trying a new one? Let us know in the comments!

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding marketing automation platforms. Did we miss one? Leave a question below and we will respond!

What is the best marketing automation platform?
HubSpot is an excellent marketing automation platform offering various features and benefits, including a user-friendly interface, advanced analytics, and customizable workflows. With integrated tools for email marketing, social media, and customer relationship management (CRM), HubSpot can help businesses streamline their marketing efforts and improve ROI. Its performance and industry recognition make it a trusted platform for businesses of all sizes.
What is the best free marketing automation platform?
Keap is a great marketing automation platform. Keap offers a free trial of their marketing automation platform with full access to all features for 14 days. While it's not free, it does offer a free trial.
What is the purpose of using a marketing automation platform?
A marketing automation platform aims to automate and streamline marketing tasks, workflows, and processes to improve efficiency, productivity, and customer engagement. It can help businesses to generate leads, personalize communication, track and analyze customer behavior, and improve marketing ROI.
How do I choose the best marketing automation platform?
When choosing the best marketing automation platform, consider your business needs, goals, and budget. Look for a platform that integrates with your current systems, offers comprehensive reporting and analytics, and has the features you need for your marketing campaigns. HubSpot is a highly regarded marketing automation platform due to its wide range of features, including a user-friendly interface, advanced analytics, and customizable workflows.
How much do marketing automation platforms cost?
Marketing automation platforms can range in price depending on the features and functionality included. Some basic plans may start at around $50-$100 per month, while more advanced plans can cost several thousand dollars per month. Some platforms also offer customized pricing based on specific business needs. For example, ActiveCampaign has a plan of $9 per month for Lite, with Plus, Professional, and Enterprise options.
What are the different types of marketing automation?
There are several types of marketing automation, including email marketing, social media marketing, lead management, and campaign management. Email marketing involves sending targeted and personalized emails to subscribers. Social media marketing automates social media posts and interactions. Lead management streamlines lead nurturing and qualification. Campaign management coordinates multi-channel marketing campaigns.
How does marketing automation reduce sales costs?
Marketing automation reduces sales costs by automating repetitive tasks such as lead nurturing, email marketing, social media management, and lead scoring. This allows businesses to scale their marketing efforts, reach a larger audience, and engage with leads more effectively without requiring additional staff or resources. The streamlined processes also allow sales teams to focus on high-value activities and improve the overall efficiency of the sales cycle.
What is the best marketing automation platform for email campaigns?
ActiveCampaign is a popular marketing automation platform offering advanced email campaign features, such as customizable templates, A/B testing, engagement tracking, list segmentation, and enhanced deliverability.
How can I use marketing automation for small businesses?
Marketing automation can benefit small businesses by helping to streamline marketing efforts and improve lead generation. Small business owners can save time and focus on other vital business areas by automating repetitive tasks such as email marketing and social media posting. Marketing automation tools such as HubSpot and ActiveCampaign offer affordable options for small businesses.
What is the best marketing automation platform for social media campaigns?
Adobe Marketo is known for its strong social media marketing automation capabilities, including social listening, lead generation, and social advertising. Its robust reporting and analytics features also help businesses effectively track their social media campaign performance.

Featured image via RoseRodionova / shutterstock.com

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3 Comments

  1. Valuable insights shared in this article. We are using mail chimp for email marketing. Going to use hubspot in future. Thanks for sharing these marketing automation platforms. 🙂

  2. Great effort!! We are using Hubspot, and it is helpfull, althoug values differ from those of Google interfaces.

    • Fantastic – I’m glad it’s helping. 🙂 Thanks for reading!

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