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Snapchat Advertising: What You Need to Know

Snapchat Advertising: What You Need to Know

April 14, 2021 in Marketing | 1 comment

Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the...

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How to Get Started with Pinterest Advertising

How to Get Started with Pinterest Advertising

March 29, 2021 in Marketing | 7 comments

Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time....

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How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising

March 16, 2021 in Marketing | 5 comments

Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure...

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Values-Based Marketing: What You Need to Know

Values-Based Marketing: What You Need to Know

November 14, 2020 in Marketing | 1 comment

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its...

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Top 8 Holiday Marketing Tips

Top 8 Holiday Marketing Tips

November 13, 2020 in Marketing | 4 comments

The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...

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How to Find Your Target Audience

How to Find Your Target Audience

November 3, 2020 in Marketing | 3 comments

When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an...

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7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice

October 31, 2020 in Marketing |

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to...

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