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Values-Based Marketing: What You Need to Know

Values-Based Marketing: What You Need to Know

November 14, 2020 in Marketing | 1 comment

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its...

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Top 8 Holiday Marketing Tips

Top 8 Holiday Marketing Tips

November 13, 2020 in Marketing | 4 comments

The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...

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How to Find Your Target Audience

How to Find Your Target Audience

November 3, 2020 in Marketing | 3 comments

When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an...

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7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice

October 31, 2020 in Marketing |

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to...

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Mobile Inbound Marketing: What You Need to Know

Mobile Inbound Marketing: What You Need to Know

October 12, 2020 in Marketing | 2 comments

Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound...

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Authenticity in Marketing: Why Does it Matter?

Authenticity in Marketing: Why Does it Matter?

October 11, 2020 in Marketing | 2 comments

As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing are being intentionally true...

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Should You Trust Your Gut Feeling in Business?

Should You Trust Your Gut Feeling in Business?

October 3, 2020 in Business | 5 comments

When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a gut feeling, it’s an...

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