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How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising

September 22, 2022 in Marketing | 5 comments

Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure...

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Values-Based Marketing: What You Need to Know

Values-Based Marketing: What You Need to Know

September 23, 2022 in Marketing | 1 comment

Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing. Values-based marketing happens when a brand connects with its...

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Top 8 Holiday Marketing Tips

Top 8 Holiday Marketing Tips

March 21, 2023 in Marketing | 4 comments

The holidays are approaching, and now is a great time to revisit your marketing strategy. This is a great time of year to attract new customers to your business. It’s also a fantastic time to bring back existing customers. You can do all this through an effective holiday marketing strategy. So...

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How to Find Your Target Audience

How to Find Your Target Audience

January 12, 2023 in Marketing | 3 comments

When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an...

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7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice

January 1, 2023 in Marketing | 0 comments

If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to...

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Mobile Inbound Marketing: What You Need to Know

Mobile Inbound Marketing: What You Need to Know

September 21, 2022 in Marketing | 2 comments

Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound...

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