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Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy. Conversational marketing is a marketing approach based on customer feedback. It utilizes tools such as personalized email...
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Have you ever seen a gadget, piece of clothing, appliance, or piece of furniture online–only to meet dead ends when searching for a place to purchase it? If this scenario sounds familiar, visual search is the solution. And, if you sell physical products, incorporating visual search into your...
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Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel. Consumers respond well to...
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Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding. Sonic branding isn’t quite as well-known as the concept of visual...
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The use of voice-enabled AI devices has exploded over the past few years. While still in its infancy and not yet widely used, voice marketing is shaping up to be an important part of a comprehensive marketing strategy for many major brands. A number of household-name brands are now using voice...
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For many brands, influencer marketing has quickly become an important part of a comprehensive marketing strategy. Many marketers mistakenly believe they’ll be more successful working with well known influencers. However, working with nano influencers can get your brand seen by small, highly...
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Over the past several years, mindfulness has arisen as a practice many professionals recommend to combat anxiety and burnout. Mindfulness is easy to incorporate into your daily routine. That’s why we’ve compiled eight of the best books on mindfulness every professional should check...
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It’s possible to seek out and even “create” your own freelance opportunities, whether you’re a copywriter, graphic designer, web developer, photographer, or other creative entrepreneur. The freelance landscape is broader and more varied than ever before, so it’s a great time to start or...
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TikTok is a fun, rapidly-growing marketing platform with tremendous potential for brands, small businesses, artists, musicians, performers, freelancers, and entrepreneurs of all kinds. The platform utilizes short-form video, primarily to entertain and raise brand awareness. TikTok marketing is...
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Work-life balance is a popular subject among professionals, and it’s also an elusive ideal. How do we achieve balance? What does it look like? Does it even exist? The term “work-life balance” refers to our unique mix of work and non-work activities that make up each typical day. For many...
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Getting testimonials from happy customers and clients is an important part of building and scaling your business. Positive testimonials build brand awareness and social proof, and they’re a crucial marketing tool for business owners. Asking for testimonials is a fairly simple process, and it’s...
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Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact...
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