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As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level. Brands that practice authenticity in marketing are being intentionally true...
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When it comes to business, how important is it to trust your gut feeling? The idea of trusting your gut in business trends from time to time. But the question is, does intuition have a place in your decision-making process? If you’re not familiar with the idea of a gut feeling, it’s an...
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Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we...
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A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise skip the website or mobile app due...
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Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in Instagram Stories. TikTok...
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Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large portion of the human work out of ad...
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Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as well as draw more attention to...
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Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a brick-and-mortar location to do...
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Do you want to maximize your e-commerce store’s online presence? Shoppable posts will get your products in front of more potential customers. Shoppable posts allow brands to list products on social media posts. Users scrolling through the feed can find, tap, and purchase products directly inside...
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Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning is and how it works? Let’s...
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Otter.ai is an artificial intelligence (AI) program designed to record, extract, and transcribe audio in real time. It’s great for speech-to-text dictation, recording meetings, and generating transcripts of audio and video recordings. Otter voice notes are a useful solution for individuals,...
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Augmented reality for marketing utilizes AR technology to connect with shoppers on a more personal level, allowing them to “experience” a product virtually before they purchase. AR apps can pair with a number of different products and brand experiences, from cosmetics and furniture...
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