Learn about Marketing on the Elegant Themes blog
When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results? The question of blog post length doesn’t...
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If you’ve spent any amount of time in the digital marketing world, you’ve likely heard copywriting vs. content writing mentioned more than once. While the terms are both defined as forms of marketing communication, they’re fundamentally different and serve unique purposes. In the overarching...
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Are you interested in building brand awareness and growing your social media presence? Running social media contests is one way to boost your online platform. Giving away products, services, or swag can help to draw more eyes to your brand on social media, in addition to driving traffic to your...
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Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase,...
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Copywriting for social media is an essential part of your overarching digital marketing strategy. Beyond product visuals, video, graphic design, and brand aesthetics, copy is what compels your followers to action. Whether you’re building your email list, directing your followers to your website,...
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Have you ever taken advantage of a brand’s seasonal marketing offer? Many of us look forward to annual Black Friday sales, Christmas in July, or the natural changing of seasons, for example. Brands often leverage a seasonal marketing plan to promote their products and services throughout the...
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Is curated content part of your marketing strategy? It’s challenging to only share resources you’ve created yourself. But when you share useful information from other creators, you keep your audience engaged and learning every step of the way, whether they’re learning from you or another...
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Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the...
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Do you feel like you can’t stay on top of the news sources you love? Or maybe you know that you’re missing a lot of great content that’s being published, but you have no clue how to stop letting it slip through your fingers. For a way to gather all of the content you want to read in one...
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TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a...
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Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time....
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YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a...
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