Learn about Marketing on the Elegant Themes blog
YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a...
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Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure...
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Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming...
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You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and...
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Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads....
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If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and...
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Facebook is one of the largest and most popular social networking platforms on the web. It boasts over 2.6 billion active users. 1.73 billion of those visit the site every day. If you don’t have a Facebook marketing strategy and an arsenal of key tools to support it, you’re probably...
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There are plenty of social media sites that have stuck around for years, even decades. But what doesn’t remain constant is how they’re best used, especially when it comes to marketing. Every year, and sometimes even more frequently, brands, individuals and marketing teams have to reconsider...
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Does your business need a digital marketing transformation? These days, most businesses need a digital presence and outreach plan. A strong online and social media presence is essential to keep your business top-of-mind with current and potential customers. If your business is still largely...
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Social Commerce is the act of promoting and selling products through a social media platform. Social media is a powerful sales platform because it leverages social media tools such as interactions, likes, shares, messaging, and more. The practice of Social Commerce has been around for several years...
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Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners...
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With the explosion in popularity of podcasts, it seems like nearly everyone has started one these days. Launching your own show has never been easier thanks to tools like Anchor.fm and Zencastr or one of the many WordPress podcast plugins available. That said, many people who launch a podcast do so...
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