Marketing

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What is a KPI? A Marketer’s Guide

What is a KPI? A Marketer’s Guide

March 24, 2019 in Marketing | 13 comments

Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...

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2019’s Top Types of Marketing Jobs

2019’s Top Types of Marketing Jobs

March 20, 2019 in Marketing | 7 comments

The idea of marketing is a lot simpler than the reality. In fact, people new to the field who are looking for marketing jobs tend to get overwhelmed because of the amount of specificity in job listings. Some positions require (or prefer) experience the job seeker may not have or hasn’t even...

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Callrail: An Overview and Review

Callrail: An Overview and Review

March 12, 2019 in Marketing | 7 comments

When Steve Jobs first unveiled the iPhone, he didn’t talk about the glory of apps or social media. He did mention the impact it could have on internet communication. But his focus was on the fact that it was a phone. He espoused how great the device was to make calls. Fast forward a decade...

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