SE Ranking Review: Feature-Rich & Affordable? (2024)

Posted on January 29, 2024 by Leave a Comment

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SE Ranking Review: Feature-Rich & Affordable? (2024)
Blog / Marketing / SE Ranking Review: Feature-Rich & Affordable? (2024)

Looking for a comprehensive and affordable SEO tool that can help you optimize your website, track your rankings, and analyze your competitors? SE Ranking might be the tool you’ve been searching for. SE Ranking is a cloud-based SEO suite that offers a range of features for different aspects of SEO, such as keyword research, backlink analysis, website audit, and social media management. In this article, we’ll review SE Ranking and see how it compares to other SEO tools in the market. We’ll also examine its pricing plans, pros and cons, and some alternatives you might want to consider.

Review of SE Ranking’s SEO Features

Full-suite SEO tools are getting more and more competitive every year. To truly make an informed decision, you must know what you’re getting into with an SEO platform.

SE Ranking - Homepage - January 2024

Here’s a look at the main features of SE Ranking. Let’s see if it has all you need.

Track Growth Progress with Rank Tracker

SE Ranking’s Rank Tracker features help you monitor your website’s performance on search engines. You can start using it by importing a list of keywords that you’d like to track.

Bulk Track Keywords

You can track your rankings for keywords, locations, and device types.

Rank Tracker SE Ranking

It also allows you to analyze your competitors, get keyword suggestions, and generate reports. Any keyword can be added to a project/group to track specific keywords easily.

SE Ranking Keyword Project Grouping

SE Ranking makes it easy to optimize SEO strategies and boost your online visibility. All it takes in the beginning is tracking your progress across time.

For more, check out these top rank tracker tools to see how they compare with SE Ranking.

Troubleshoot Issues with On-Page SEO Audit

SE Ranking’s On-Page SEO Checker is a tool that helps you optimize your web pages for search engines. It analyzes your content, keywords, meta tags, and other factors affecting your ranking and recommends improving them.

SE Ranking SEO Page Checker

You can also compare your pages with your competitors’ performance on different devices and browsers.

Website Audit Report Overview

With SE Ranking’s On-Page SEO Checker, you can boost your SEO score and rank higher on Google and other search engines. We have an on-page SEO checklist if you want to learn more about the process.

Find Sweet-Spot Keywords with Robust Keyword Research Tools

SE Ranking is also a powerful tool for keyword research. It helps you find the best keywords for your website, analyze their difficulty and popularity, and track their rankings in different search engines.

SE Ranking Keyword Research

With SE Ranking, you can discover new keyword opportunities, optimize your content, and boost your organic traffic.

You can also use the Keyword Grouping tool to help organize your keyword clusters to improve your Blog’s SEO strategy.

Manage Your Backlink Profile with Backlink Checker

SE Ranking’s Backlink Checker is a powerful tool that lets you analyze and monitor the backlinks of any website. You can discover the sources, anchor texts, and quality of the links pointing to your site or your competitors’ sites.

Page Backlink Checker SE Ranking

You can also find new opportunities for link-building and outreach and manage existing ones.

Backlink Overview

This will come in handy whenever you are ready to start the difficult process of getting more backlinks.

Build Internal or Client Reports

SE Ranking lets you create professional and customized reports for your SEO projects. You can choose from templates, metrics, widgets, and filters to showcase your results and progress.

Use SE Ranking to Create Report

You can add your logo, colors, and branding to white-label reports for agencies to look more professional. SE Ranking’s white labeling also allows you to use your domain name and email address to send the reports to your clients, partners, or stakeholders. This way, you can build trust and credibility with your audience and grow your business.

Competitor Reporting

SE Ranking also allows for PDF reports and automated sending.

Reporting Tool Graphs

Agency Leads on Auto-Pilot with Lead Generator

For agencies wanting a more efficient way of getting new SEO client leads, SE Ranking has just what you’ve been looking for. It has packaged some of its tools into a report generator you can place directly on your website. In exchange for an email, your website visitors can generate an SEO report.

Lead Generator Widget

You can then use the findings on that report (plus the email address they gave you) to initiate your reach-out campaign to see if you can make the sale. This is a very great tool for agencies.

Mock Up of Lead Gen

Pricing Review of SE Ranking

Now that we know what SE Ranking can do, let’s look at some of its pricing plans to see if it is in your budget.

SE Ranking Pricing Page January 2024

Essential Plan

Price: $55/mo

The Essential Plan of SE Rankings offers a range of features essential for SEO professionals to automate major site optimization tasks and get tangible results. Among those features (and their limits) are one user seat, ten projects, and 750 tracked keywords per day.

Best For: This plan is great for beginners because it provides a good base layer of data and insights for early-stage SEO work on a new website.

Pro Plan

Price: $109/mo

The Pro Plan of SE Ranking includes everything in Essential and then some. Daily tracked keywords go up to 2,000 across unlimited projects that up to three users can use concurrently. It offers users even more access to the best SEO data and displays historical data for the previous three months.

Best For: The Pro tier is excellent for small SEO and content teams. More detailed data analysis is possible with its integration with Looker Studio in the Pro plan. This makes it a perfect choice for burgeoning SEO analysts and managers trying to make complicated SEO decisions with the tool.

Business Plan

Price: $239/mo

SE Rankings Business Plan offers its best data with the least amount of data limits. Users of this plan will also get full access to the API for advanced data processing. It also sports five user seats, unlimited projects, and unlimited historical data for keywords and domains. The business plan also starts its daily keyword tracking limits at 5,000 for this plan but can go up to 15,000 for a price increase.

Best For: Enterprise SEO operations and SEO-focused marketing agencies would benefit from this plan. Since it yields so much data along with advanced tools like its API, some of these features would be lost on a beginning SEO manager.

SE Ranking Add-ons

SE Ranking provides a host of other features in a modular fashion. This lets businesses who want the additional toolsets purchase them without forcing the cost onto every user. We’ll cover the most important add-ons below.

Content Marketing Add-on

SE Rankings Content Marketing add-on lets SEO specialists bring some of the powerful SEO data of the platform to bear on the writing process itself. With this add-on, SEO writers will get a few tools that can speed up and improve the quality of their SEO content.

SE Ranking Content Editor

  • The Content Brief Tool helps users analyze what is working in the SERPs and create an outline + supporting details to give to writers.
  • Its Content Editor is a cloud-based writing doc built into the platform. Allows for async document collaboration.
  • Content optimization scoring allows writers and SEO specialists to make important changes to their content based on real-time insights.
  • AI writer that helps speed the writing process for a more efficient and lucrative one.

All these tools are available as an add-on to any SE Rankings plans.

Local Marketing and SEO Add-on

If you’ve done any local SEO/marketing, you know that the game differs significantly from broad SEO tasks. Because of these inherent differences, SE Rankings also offers a suite of local marketing tools for local brick-and-mortar businesses looking to be competitive in their locale.

Local Marketing Report

  • It allows access to localized SEO data for specific locations (because rankings depend highly on localization).
  • Enhanced data on or from rankings in SERPs, local pack, mobile v. desktop, listing photo views, and phone calls.
  • Unique local profile scoring and recommendations to make sure you’re fully optimized.
  • NAP (Name, address, phone #) consistency checker compares all your local citations to ensure they are consistent.

Pros and Cons of SE Ranking

SE Ranking is an excellent tool for SEO professionals and marketers who want to improve their online visibility and rankings. Here are some of the pros and cons of using SE Ranking overall.

SE Ranking Logo Mark

SE Ranking Pros

  • It is a powerful tool that covers all bases without significant feature gaps.
  • Sports has a user-friendly and intuitive interface that makes navigating and using the tool easy.
  • Offers competitive pricing. Lower-priced plans cater to lower budgets better than Ahrefs and Semrush.
  • Its lead generator is a great way to offer a valuable lead magnet for agencies trying to get new customers.

SE Ranking Cons

  • SE Ranking may not have as much data or coverage as some of the more prominent players in the SEO industry, such as Semrush or Ahrefs.
  • It’s not the best with local SEO data, but it’s good enough for an all-in-one tool.

Overall, we think SE Rankings makes a strong case for being your SEO tool, especially for SEO specialists just getting into the game.

SE Ranking Alternatives

Semrush has gained quite a reputation in digital marketing as a highly sought-after SEO tool. It is known for its impressive range of features catering to SEO professionals’ and website owners’ needs. With Semrush, you can perform in-depth keyword research to identify valuable search terms, conduct thorough site audits to identify areas for improvement, and analyze backlinks to understand your website’s link profile. For more, check out our detailed Semrush review.

Ahrefs is another popular SEO tool that can be a great alternative to SE Ranking. It offers comprehensive features to help you analyze your website’s performance and improve your search engine rankings. With Ahrefs, you can conduct keyword research, track your rankings, analyze your competitors, and monitor your backlink profile.

For more alternatives, check out our list of top SEO tools.

Who is SE Ranking Best For?

SE Ranking is for SEO specialists or agencies looking to up their game for the websites they work on. It’s a wonderful product for small SEO operations as well as agencies doing SEO on a large scale. It has tools for every type of SEO focus—you can’t go wrong with it.

For those just starting their research on the great big world of SEO, we recommend you check out other resources we’ve created. We went through the best AI SEO tools that you can explore. If you routinely work with WordPress, we have also done a deep dive into WordPress SEO that might be good for you to look into.

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