7 Best AI SEO Tools in 2023 (Reviewed & Compared)

Last Updated on July 11, 2023 by 4 Comments

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7 Best AI SEO Tools in 2023 (Reviewed & Compared)
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One of the most critical steps in creating and maintaining a website is ensuring your search engine optimization (SEO) is on point. When done correctly, it can help you rank higher in Search Engine Results Pages (SERPs), boost organic traffic, and increase sales. In the past, SEO has been time-consuming due to everything involved, including keyword research, writing good SEO content, and determining the best way to get your content noticed. Thankfully, with artificial intelligence (AI) taking the world by storm, you can automate some of the steps in the process. In this post, we’ll showcase the best AI SEO tools for your business so that you can spend time on other business-related tasks.

What is an AI SEO Tool?

An AI SEO tool can automate various tasks, from monitoring and analyzing your site to providing valuable insights and suggestions for improvement. This cutting-edge technology employs machine learning algorithms to suggest relevant keywords, highlight areas for optimization, and perform a comprehensive site analysis – all at lightning-fast speeds that surpass human capabilities. Whether managing a single website or juggling multiple sites, an AI SEO tool can help you streamline your processes and achieve better results in less time.

7 Best AI SEO Tools in 2023

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We considered several things when choosing the best AI SEO tools to include on our list. First, we wanted to ensure these tools provide features that justify the cost. After all, many companies on our list are costly. Secondly, we considered ease of use. Learning a difficult SEO program can add to your frustration if you’re a beginner. Lastly, we thoroughly tested each platform to calculate its strengths and weaknesses. So without further ado, let’s dive in.

1. Alli AI

Alli AI SEO tool

The first AI SEO tool that tops our list is Alli AI, which offers a wealth of features to simplify managing your site’s SEO. With Alli AI, optimizing your on-page SEO can be accomplished en masse by creating site-wide optimization rules, down to the single-page level, with just a single click. Alli can generate page titles, meta descriptions, and content changes for your pages and posts site-wide, allowing you to accomplish more in less time.

Key Features of Alli AI:

  • Site-wide on-page SEO
  • Live editor
  • Bulk-generate page titles, meta descriptions, and other content changes

Alli AI live editor

Alli AI’s live editor transforms your SEO approach by enabling you to edit content directly on the front end. While some WordPress themes, such as Divi and Elementor, already do this, this could be a game changer for those using other CMS platforms or static HTML websites. With the live editor, you can see on-page SEO recommendations and make changes on the fly. Additionally, Alli’s SEO automation process is the breadwinner. Upon your initial scan, Alli generates fresh suggestions to improve your SEO, then allows you to implement them with the click of a button. Alternatively, you can individually select the recommendations you want to execute while simply disregarding the ones you don’t.

Alli AI is Best For:

Alli AI’s impressive features come at a cost, which may be a deal-breaker for some. Their lowest plan starts at $249 a month, and the AI Engine adds $19 a month for optimized meta descriptions and page titles. The silver lining is a 10-day free trial to test it out.

Pricing: starting at $249 per month.

Get Alli AI

2. Semrush

Semrush AI SEO tool

Semrush is one of the biggest names in SEO. It allows you to conduct keyword research, optimize on-page SEO, conduct a keyword gap analysis (competitor analysis), help you configure local SEO, build links, and track keywords, amongst other features. You might not know that it also incorporates some nice AI features.

Key Features of Semrush:

  • Analyze competitor keywords
  • Link building strategies
  • Optimize on-page SEO
  • 76 AI SEO tools

Semrush 76 AI SEO tools

Semrush offers 76 powerful AI SEO tools, including a writing assistant and rephrasing tool, for optimizing content across various platforms, such as blogs, Amazon products, and social media posts. It can generate blog ideas and rewrite existing content for SEO optimization. However, we feel it important to note it took several attempts to create helpful content ideas during our testing. However, their other AI tools, such as the text-to-image generator, meta description creator, and FAQ answer generator, did well based on our prompts.

Semrush is Best For:

Like Alli AI, Semrush is on the pricey side. That said, it is the best SEO tool on the market. If you want to incorporate AI into your SEO strategy, Semrush has the chops to give you all the tools you need to rank higher.

Pricing: Free, with monthly premium plans starting at $119.95.

Get Semrush

3. Surfer SEO

Surfer AI SEO tool

Our next AI SEO tool is Surfer SEO. It uses a natural language processing (NLP) model to help you optimize your on-page SEO. Also, it integrates seamlessly with WordPress and other CMS platforms, making optimizing your SEO content easy – as you write it. It works by analyzing your competitor’s keywords and content, running it through an open-source NLP, then suggesting how often you should use those keywords in your content. It also provides insight into how many words, headings, paragraphs, and images a post should have. By following their suggestion, Surfer SEO promises to boost your ranking in the SERPs.

Key Features of Surfer SEO:

  • Blog content generator
  • Grow Flow
  • SEO content editor
  • Plagiarism checker
  • Integrates with WordPress, Jasper, and others
  • AI outline generator

Grow Flow tasks

Surfer SEO isn’t just a good AI content generator – it also offers more AI technology. Their Grow Flow product provides you with weekly tips on how to improve your site’s SEO. With this tool, you’ll receive alerts for missing keywords, discover relevant keywords to enhance your rankings, detect internal linking opportunities, and generate article ideas based on your industry to boost your SEO.

However, one potential downside to using Surfer SEO is the inability to determine if you’ve over-optimized your content. Surfer SEO’s algorithm primarily uses your competitors’ keywords and content to identify ways to improve your own and recommends how frequently to use each keyword. While implementing these suggestions can boost your overall score, once you’ve reached a score of 100 and continue to stuff keywords into your content, the tool won’t alert you that you may be over-optimizing – a taboo black hat SEO technique – and that isn’t a good thing.

Surfer SEO is Best For:

Surfer SEO is a fantastic tool for optimizing on-page SEO, offering valuable suggestions for keywords and headings, amongst other metrics. However, it’s worth noting that over-optimization may occur if you rely on Surfer alone. That being said, if you have experience with SEO and want to streamline the process, Surfer SEO is worth considering.

Pricing: $49 per month.

Get Surfer SEO

4. Frase


Our next product, Frase, is one of the best AI content writing tools that harnesses the power of AI to help you create high-quality content in a fraction of the time. It can help you identify keywords, optimize your current content, and give you a better chance at ranking higher in search engines. That said, it’s more than that. With Frase, you’ll get insights into how your website performs against your competitors in terms of SEO.

Key Features of Frase:

  • AI content writer
  • Create AI outlines and briefs
  • Keyword research tools
  • Internal and external link suggestions
  • GSC Content Analytics

Frase content editor

Apart from the exceptional AI content generation, the Google Search Console (GSC) content analysis tool is undeniably the most compelling feature. Once you connect your GSC account, this tool provides you with valuable insights to guide your SEO strategy. The KPI report and other essential metrics, such as ranked pages, impressions, and cost per click are readily available in the Frase app’s content editor. Additionally, you can effortlessly discover your top-ranked keywords and their average ranking position, which helps identify your opportunities.

Another good feature of Frase is the topic planner. By entering a seed keyword, you’re provided access to long-tail keywords that further improve your content’s search rankings.

Frase is Best For:

Frase is one of the best AI SEO tools that offer valuable insights to improve your content while aiding in creating new content and measuring your site’s performance. With its affordable price point, Frase is accessible to anyone looking to enhance their overall SEO strategy.

Pricing: $14.99 per month.

Get Frase

5. Diib


Diib is another AI SEO tool that offers a comprehensive suite of features to help you enhance your search engine rankings, explore growth opportunities, and gain insight into your competitors’ strategies. Unlike other tools on our list, Diib goes above and beyond by providing valuable services such as page speed insights, social analytics that evaluate your performance on Facebook, and alerts for items that require immediate attention.

Key Features of Diib:

  • Alerts for SEO-related points to address first
  • Keyword research
  • Social analytics
  • Speed related data
  • Competitor analysis

Diib dashboard

When you log in to Diib, a suite of powerful tools is available to help you optimize your website. Diib provides you with insight into your website’s health by analyzing your mobile speed, core web vitals, domain authority, current keyword rankings, sitemap, SSL certificate, blacklists, and email deliverability. Plus, you’ll receive a weekly health score that leverages AI to forecast your website’s performance based on Diib’s metrics.

In addition, you can monitor your website and social media ranking, evaluate how mobile-friendly your site is, and gauge the overall browsing experience of your visitors. Lastly, you can navigate Diib’s suggestions, known as objectives, aiming to boost your search engine rankings.

Diib is Best For:

If you want an affordable, feature-packed AI SEO tool, you should give Diib a try. With tons of insights, guided steps to increase your search engine rankings, and a simple interface, Diib is an excellent option for budget-conscious people who want to up their SEO game.

Pricing: $7.99 monthly, with the plan renewing at $44.99 monthly.

Get Diib

6. SE Ranking

SE Ranking AI SEO tool

SE Ranking, our next AI SEO tool, packs a punch with many features that can boost your website’s organic traffic. Among its standout features is the rank tracker, which enables you to monitor the performance of your keywords and compare them with your competitors. Additionally, the AI-powered site audit tool provides you with a comprehensive overview of your website. At the same time, the on-page SEO checker optimizes your content for maximum impact. To top it off, the white-label tool lets you create custom, in-depth reports for your clients, ensuring they are always up to speed with their site’s performance.

Key Features of SE Ranking:

  • Keyword tracker
  • On-page SEO checker
  • Custom white-label reporting
  • Create content clusters, then edit with AI

content idea creator

SE Ranking has impressive features, including the Content Idea Finder. This tool analyzes industry-related keywords and generates a comprehensive report with content clusters, search volume, and keyword difficulty. This is useful for creating a content strategy, starting a blog, or setting up a content calendar. You can click on one of the topics to launch the AI content creator to assist you in creating a post related to that keyword. The entire process is seamless, intuitive, and a great way to create new content ideas for your business.

SE Ranking Best For:

If you’re looking for an all-in-one solution for generating content and keeping track of your site’s SEO performance, consider trying SE Ranking. They offer a 14-day free trial without requiring a credit card, so you’ll have plenty of time to poke around in the platform to see if it’s right for you.

Pricing: $49 per month.

Get SE Ranking

7. Can I Rank?

Can I rank AI SEO tool

And finally, we come to Can I Rank, which takes a unique approach to SEO compared to the other products on our list. Instead of solely relying on its own data, Can I Rank gathers information from other SEO services, such as Ahrefs, and uses it to provide valuable insights, opportunities, and recommendations. Additionally, Can I Rank’s AI-powered tools simplify tasks like keyword research and link building, allowing you to efficiently manage all aspects of your SEO strategy using a single comprehensive solution.

Key Features of Can I Rank:

  • Keyword research
  • Competitor analysis
  • Link building
  • SEO improvements through AI

Can I Rank action steps

Can I Rank offers one of the most valuable features for website owners, which is the actionable solutions provided after an initial scan of the site. It uses AI to scour the internet to present suggestions on what steps to take to improve a site’s rankings, along with an estimated cost and completion time, should you need to outsource the work. When we tested the platform, it provided us with specific posts related to our keyword and steps to reach out to the post’s author to ask to promote our Cat Cafe website. This is particularly useful for small business owners looking to enhance their SEO rankings and network with popular blogs that frequently post about similar businesses. Using a series of practical, outlined steps, they can choose to implement them on their own or outsource the work to a freelancer or agency.

Can I Rank is Best For:

Can I Rank is an excellent solution for small business owners or freelancers. You’ll get a series of actionable steps that will have you ranking higher on search engines in no time. If you want to try their premium plans, they offer a 7-day free trial without using a credit card.

Pricing: Free, with monthly pro plans starting at $49.

Get Can I Rank

What is the Best AI SEO Tool?

AI SEO tools can provide a great way to improve your website’s search engine rankings. Out of all the products on our list, Alli AI stands out as the most effective. Semrush is another great option.

PluginPriceFree Option
🥇Alli AI$249/monthVisit
🥉Surfer SEO$49/monthVisit
6SE Ranking$49/monthVisit
7Can I Rank?$49/month✔️Visit

Whether you need to quickly identify a missing alt tag, add a meta description, or edit a page title, Alli AI has you covered. With the help of Alli AI, you can quickly identify any issues with your website that may be holding you back from reaching its full potential. Whether you’re looking to conduct keyword research, improve your content, or optimize your website, Alli AI has the best AI SEO tools to fit your needs.

Need more AI tools? Check out our complete list of the best AI tools. Here are a few you might enjoy as well:

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding AI SEO tools. Did we miss one? Leave a question below and we will respond!

What is the best AI SEO tool?
Alli AI stands out as the best AI SEO tool for several reasons. Its site-wide on-page SEO feature allows users to make content changes throughout their website efficiently. The live editor is a game changer, enabling direct front-end content editing. Alli's SEO automation process generates valuable suggestions to improve SEO and allows easy implementation with a click of a button. The flexibility to choose recommendations makes Alli AI a powerful tool for optimizing search engine rankings.
What is the best free AI SEO tool?
Semrush is considered the best free AI SEO tool due to its wide range of features. With 76 AI SEO tools, including competitor keyword analysis, link-building strategies, and on-page SEO optimization, Semrush provides comprehensive support. It offers tools like a writing assistant, content rephrasing, blog idea generation, and meta description creation. Although content idea generation may require multiple attempts, other AI tools like text-to-image and FAQ answer generation perform well. Note: While Semrush offers a free tier, many of their advanced features require a premium subscription.
How can AI be used for SEO?
AI can be used in SEO to improve keyword research, content optimization, and competitive analysis. Semrush, a popular SEO tool, utilizes AI to provide insights into keyword trends, generate content ideas, optimize on-page elements, analyze backlinks, and offer recommendations for improving search rankings. AI enhances efficiency, accuracy, and data-driven decision-making in SEO strategies.
What is the future of AI in SEO?
The future of AI in SEO holds great potential. AI will continue to advance in analyzing large datasets, understanding user intent, and optimizing content. Machine learning algorithms will refine search engine ranking factors, voice search optimization will become crucial, and AI-powered chatbots will enhance user engagement and support in SEO strategies.
Is AI content bad for SEO?
No, AI-generated content itself is not inherently bad for SEO. It depends on the quality and relevance of the content. While AI can assist in content creation, you should ensure that the generated content is valuable, unique, and aligned with SEO best practices to maintain good search rankings and provide the best user experience.
Should I be using AI to write SEO content?
Using AI to write SEO content can be beneficial as it can assist in generating ideas, optimizing keyword usage, and improving content quality. However, human input is crucial to ensure the content's relevance, accuracy, and uniqueness. Combining AI assistance and human creativity can yield great SEO results.
What is the cheapest AI SEO tool?
Diib is the cheapest AI SEO tool, starting at $7.99 monthly. It provides alerts and prioritizes SEO-related tasks, conducts keyword research, offers social analytics, and provides speed-related data. With competitor analysis capabilities, Diib helps optimize website performance. It assesses various aspects like mobile speed, core web vitals, domain authority, keyword rankings, and more. Its AI-powered health score predicts website performance, while its objectives suggest ways to improve search engine rankings.
How can AI be used for affiliate marketing websites?
AI can be used for affiliate marketing websites in various ways. Alli AI, for example, can provide valuable insights on SEO optimization, content creation, and competitor analysis. It can help identify profitable keywords, generate content ideas, and provide data-driven recommendations to improve affiliate marketing strategies and drive targeted traffic to affiliate products or services.
What is the best AI SEO tool for blogging?
Surfer SEO stands out as the best AI SEO tool for blogging. It offers a blog content generator, SEO content editor, plagiarism checker, and AI outline generator. Additionally, it integrates seamlessly with platforms like WordPress and Jasper. Surfer SEO's Grow Flow product provides valuable tips for improving site SEO, including keyword suggestions, internal linking opportunities, and article ideas tailored to industry-specific needs, ensuring enhanced blog performance and SEO rankings.
What kind of businesses can benefit from using AI tools for SEO?
Businesses of all sizes and industries can benefit from using AI tools for SEO. Whether it's an e-commerce store, a local service provider, or a content-driven website, AI tools can enhance keyword research, content optimization, competitive analysis, and performance tracking, enabling businesses to improve their online visibility and attract targeted organic traffic.
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medal iconAlli AIoutgoing link medal iconSemrushoutgoing link medal iconSurfer SEOoutgoing link
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  1. What about GREMI.app or Jasper.ai? Those seem like the heavy hitters in the space right now?

    • Hey Donald, thanks for your mentions.

      Jasper is only a great SEO tool if it is paired with Surfer SEO’s integration, so that’s why it didn’t make the list. Also, there is a lot more to SEO than content creation, so we wanted to point out the other great use cases for SEO + AI.

  2. Thanks for these tools. One of the reasons my last site was successful was because I worked hard to stay up to date and learn the newest technology. I’m trying to do the same now for my new site, probetheglobe.com so that I can be as successful with this site as I was the last one that I sold.

    • Hello Rachel, I’m curious to know which tools you tried and how if you were successful in using it. I’ll try one or two and see if they’ll live up to expectations. I will also share my findings with you.

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