What Can AI Do? 15 Common Uses in 2024 (Best Tips)

Last Updated on March 20, 2024 by 2 Comments

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What Can AI Do? 15 Common Uses in 2024 (Best Tips)
Blog / Business / What Can AI Do? 15 Common Uses in 2024 (Best Tips)

With all the talk of artificial intelligence (AI) over the last year, it’s hard not to get excited about the future. As a creative, you might ask yourself, What can AI do? In this post, we’ll discuss fifteen creative ways to incorporate AI into the creative process so you can increase productivity and spark creativity, all while using this new technology responsibly. Let’s get started.

What is AI?

what can AI do

image created with Midjourney | Photoshop

AI is the process of teaching computer systems how to perform human tasks. These can be anything from processing data to using complex systems to build automobiles. It incorporates several types, including narrow, general, and super AI. Currently, most AI software is based on weak AI, which uses machine and deep learning.

What is Machine Learning?

machine learning

image created with Midjourney | Photoshop

Machine learning involves computer systems utilizing deep learning to process specific data. These systems can identify patterns and gain insights by analyzing data and experiences rather than relying on programming. These algorithms can adapt and refine their output with new data over time. For instance, ChatGPT‘s training utilized over 570 GB of information, far surpassing what a human mind can grasp. As a result of its training, it can answer questions, write stories, and have dialogue with humans all on its own.

What is Deep Learning?

deep learning

image created with Midjourney

Deep learning is a type of machine learning that can handle various data types, such as images or text, with little help from humans. It uses neural networks, much like brain synapses in humans. These networks go through hundreds, or even thousands, of training rounds to understand complex data features. Once trained, AI can make accurate determinations about the observed data and use that knowledge to make decisions about new data. For example, AI can identify bananas in every image containing one after learning what a banana looks like.

What is Generative AI?

what can AI do

images created with Midjourney

Generative AI is an incredible technology incorporating machine learning to produce original content, such as text, images, or music, without relying on predefined examples. It achieves these feats by learning patterns and structures based on large amounts of data, then generating new output. This type of AI is used to create images, text, and other creative work.

What Can AI Do?

Thanks to generative AI, you have the power to create art, music, and videos effortlessly. You can even design a personalized avatar for your social media profiles and so much more. If you ever need help getting organized, AI can lend a hand with that too! Let’s explore all the fantastic ways AI can save time, spark creativity, and streamline workflow.

1. Create Audio

Mubert - Homepage June 2023

If you are looking for ways to insert audio into your website or creative projects, artificial intelligence can help. Thanks to AI music generators, audio tools, and voice generators, you can add a soundtrack to a podcast, add a voice overlay to marketing videos, and even create your own music to enhance projects.

For example, using Mubert, you can easily generate music with a text prompt and a few clicks. We used the prompt alluring background music and created this 20-second clip in less than a minute.

2. Keep Track of Your Business

Tykr financial AI

Running a business is time-consuming, especially if it’s a one-person operation. Thanks to advancements in artificial intelligence, hiring a human to assist you is no longer required. Whether you need help writing a blog post, managing appointments, or financial tips, AI assistants can help with several tasks to help you be more productive. For example, using a financial assistant, such as Tykr, you can manage your stock portfolio, get insights on investment opportunities, and learn the basics of investing.

3. Create Avatars

Lensa AI

AI avatar generators are all the rage right now. Thanks to companies like Picsart, Lensa AI, and Synthesia, you can create static and video avatars. Whether you’re looking to establish a more professional representation for your company, revamp your social media avatars, or even fashion lifelike 3D avatars for marketing videos or online business chat, these tools have you covered.

4. Help with Branding

what AI can do

If you’re looking to rebrand your current business or start a new venture, artificial intelligence can help. There are some great logo generators to spark creativity and fantastic features available through companies like Wix Logo Generator that will make you feel like a graphic design professional in no time. Whether you want to create social media posts or build out your brand standards, branding has never been easier.

5. Sales and Marketing Tools

Seamless AI

If you want to create leads and grow revenue, some excellent AI sales and marketing tools help you take your business to the next level. These tools can help you build an email list, reach out to them with video assets, and explore opportunities to analyze your client interactions. For example, using Seamless.AI‘s built-in search engine, you can leverage the power of AI to update your contact lists with the most up-to-date contact information. Additionally, using software such as Ocoya, you can create social media posts and schedule them, giving you more time to focus on other aspects of your business.

6. Assist in Image Editing

Photoshop AI

image created with Photoshop AI

If you’re a freelancer or web agency owner, you know how challenging it can be to get good client photos. Thankfully, artificial intelligence can turn you into a photo editing wizard while saving a ton of time. Whether you’re looking to upscale images, enhance them, or create new compositions with Photoshop, image editing tools help you finish the job quickly.

7. Have In-Depth Conversations

Writesonic AI chatbot

One of the most creative ways to use artificial intelligence is through chatbots like Writesonic. Built on OpenAI’s GPT-4, you can converse with it to get answers to questions, help you develop blog post ideas, and more. One of the coolest things about Writesonic is their Botsonic tool, which allows you to create your own chatbot in a few minutes. This is a great tool for creating personalized chat experiences for your site’s visitors, providing answers directly related to your products and services. If you want something interesting to use yourself,  Character.AI to gain a unique perspective by chatting with historical figures, celebrities, or any personality you choose.

8. Increase Productivity

Freshworks Freddy CRM AI

No matter what you need AI for, whether it’s to get insights on how your website is performing or advanced SEO techniques, there are many AI productivity tools to help you get the job done fast. Need a good CRM? No problem. Freshworks Freddy AI can help with marketing automation, all while building a better system to interact with your customers. Alternatively, if you need a way to transcribe meeting notes, check out Otter AI.

9. Develop AI Software

Google AI Platform

One of the most powerful uses of artificial intelligence is the ability to create your own. With AI development tools, you can propel your business into the future by incorporating systems to assist with time-consuming tasks, freeing you up to perform more important feats. For example, if you’re planning on starting your own international ecommerce marketplace, you could incorporate Google’s Translation AI to provide content based on a user’s location, then translating your text into the appropriate language.

10. Write Copy

One of the most notable uses for artificial intelligence is for writing copy. Using AI writing software such as Copy.AI, Writesonic, or ChatGPT, you can create new copy for social media posts, informational text, blogs, and more.

QuillBot AI rewriter tool

Alternatively, if you need a little help making your copy more focused and concise, you can use a rewriter tool, such as Quillbot, to help you clarify your original content to flow better, all while retaining the authentic tone it was written in.

11. Make Creative Assets

what can AI do

image created with Midjourney | Photoshop

Imagery is one of the most important aspects of any website or marketing material. With the introduction of AI art generators in late 2022, anyone, regardless of the level of artistic ability, can create beautiful images for their projects. Between Adobe Firefly, Stable Diffusion, Midjourney, and others, there is no shortage of platforms. If you need more than images, these AI design tools can help you create brochures, social media templates, color palettes, and more.

12. Write Code

CoPilot AI coding assistant

In the past, if you wanted to create a custom plugin or an entire static HTML, you’d need to prepare yourself for a long project. With the number of AI coding assistants hitting the market at the speed of light, you no longer have to spend countless hours coding on your own. Using software such as GitHub Copilot, you can code faster and more efficiently than ever before. The best part about these coding assistants is the majority of them will work alongside your favorite code editor, so you don’t have to spend time learning a new platform.

13. Build Websites

Making a website is a lot easier now, thanks to AI website builders. Big players in the industry, such as Wix and Hostinger, have started offering services to streamline the process. You can answer a few questions through Wix and have a custom website in a few minutes. Other tools, like Framer, can generate a fully functional website with a text prompt.

images created with Midjourney

Alternatively, you can combine tools like Midjourney and ChatGPT to generate images and content for your new site. If you’re a WordPress user, there are even a few AI plugins to make working in WordPress a lot easier.

14. Generate Video Assets

Another excellent use of artificial intelligence is AI video generators. You can create marketing videos from a blog post URL using Pictory. Alternatively, you can create realistic training videos with animated avatars using Synthesia.

Sythesia free video

Some programs, such as Runway, will give you the tools to improve existing videos by adding slow-motion effects, making color enhancements, and removing artifacts.

15. Improve SEO

Alliai SEO tool

The last AI tools on our list can help you get your site’s SEO up to par. With AI SEO tools, you can generate page titles and meta descriptions in bulk, rewrite copy, check for plagiarism, and develop SEO-friendly outlines, and more. Some tools, such as Alli AI, will help you quickly identify any SEO problem areas and provide steps to correct them.

Using AI Responsibly

The potential of artificial intelligence in creative areas is undeniable, making responsible usage crucial. As creatives, we should embrace these technologies to streamline our process, but we must be cautious to keep AI from taking over our roles entirely. Instead, view AI as a supportive partner, guiding us, sparking creativity, and helping us refine original content. To navigate this new landscape effectively, we need to understand its limitations and the consequences of misuse. Doing so can strike the right balance between human ingenuity and AI assistance in our creative lives.

Final Thoughts on AI for Creatives

Whether you need a copywriter like Writesonic or Jasper or an art generator like Midjourney, there are many tools available to assist creatives and business owners in creating new content and improving SEO. However, it is important to remember that we must act ethically and responsibly while integrating AI into our workflows.

Try one of the best AI tools for personal productivity, or opt for a simple yet proven AI chatbot.

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions about what AI can do. Did we miss one? Leave a question below, and we will respond!

What can AI do?
Artificial intelligence (AI) offers versatile applications across various domains. In web projects, AI aids in audio integration through music and voice generators like Mubert and enhances business efficiency with AI assistants such as Tykr for tasks like writing, appointments, and financial insights. AI avatar generators like Picsart and Synthesia create static and video avatars suitable for professional representation and marketing. AI sales and marketing tools like Seamless.AI and Ocoya foster lead generation, client interaction analysis, and social media management. Additionally, AI-driven image editing tools expedite tasks like upscaling, enhancing, and composing images, benefiting freelancers and web agencies in streamlining work processes.
What can’t AI do?
AI excels in data analysis, language translation, and image recognition. However, it struggles with creativity, genuine understanding, and nuanced human emotions. AI lacks true consciousness and ethical judgment, limiting its ability to make complex moral decisions. It cannot replicate certain human traits, such as empathy and intuition. While AI can work on input data, it may misinterpret context and produce biased outcomes. AI remains a powerful tool, but its limitations lie in replicating the depth of human experience, wisdom, and the subtleties of human interaction.
What is AI?
AI involves teaching computers to perform human tasks, from data processing to complex activities. It includes narrow, general, and super AI types. Most current AI relies on weak AI, utilizing machine and deep learning. It deploys algorithms and computer systems to learn, reason, and solve problems using large datasets. AI spans technologies like machine learning, natural language processing, and image generation, revolutionizing healthcare, finance, transportation, and creative domains.
What can Snapchat AI do?
Snapchat's "My AI" enhances app experiences with dynamic filters, lenses, and augmented reality effects. It recognizes objects, scenes, and landmarks and analyzes user text and emotions. The AI recommends personalized content, tags face, and ensures safety by filtering harmful content. Snapchat's My AI serves as a personalized chatbot. Users can modify their appearance, including skin tone, hair color, and outfit. AI engages users in friendly conversations and offers games like trivia.
What can you do with AI art?
AI art generators empower anyone to create stunning images, designs, and marketing materials without artistic expertise. Tools like Adobe Firefly, Stable Diffusion, and Midjourney offer versatile platforms for image creation, brochures, social media templates, and color palettes. These generators utilize neural networks and machine learning to transform text prompts into digital art, spanning music, collages, and 3D renderings. They expedite creation, save time and personnel costs, and often allow commercial use of generated images, granting creative freedom and ownership, exemplified by Jasper Art and DALL-E from OpenAI.
What can AI do in healthcare?
AI in healthcare employs machine learning and deep learning to offer clinical decision support, streamline diagnoses, and improve outcomes by analyzing extensive datasets. Thymia's AI-based video game enables rapid, objective mental health assessments using facial and audio analysis. Trilliant Health's SimilarityIndex benchmarks hospitals for evidence-based evaluation. AI combined with robotics, as seen in regenerative medicine, enhances stem cell procedures for vision restoration. AI's rapid computation accelerates research, facilitating breakthroughs in treatment identification and diagnostic methods. AI revolutionizes healthcare by enhancing analysis, prediction, and physical adeptness, benefiting patients, clinicians, and researchers.
What can AI do that humans can’t?
AI excels in computing tasks that challenge humans. It adeptly handles vast data, identifies intricate patterns, and predicts future events. It tirelessly executes repetitive actions, learns from data, and multitasks seamlessly. In real life, AI enables autonomous driving, aids medical diagnosis, and predicts equipment maintenance. It detects fraud, translates languages, tailors recommendations, and models climate shifts. AI empowers efficiency in robotic automation, facilitates chat-based customer service, and contributes to scientific advancements. It's computational prowess and tireless execution grant AI capabilities beyond human reach, enhancing various fields for improved outcomes and experiences.
What can AI do for business?
AI offers valuable support to businesses by streamlining tasks. AI assistants aid writing, appointment management, and finance through tools like Tykr. Logo generators and platforms like Wix simplify branding, enhancing visual identity. AI-powered sales and marketing tools like Seamless.AI and Ocoya enable lead generation, client interaction analysis, and efficient social media management. These advancements boost productivity, simplify operations, and facilitate business growth, making AI a crucial asset for entrepreneurs and enterprises.
What will AI be able to do in the future?
The AI revolution is here, bringing challenges and opportunities. It may cause job shifts, but new roles could emerge. Embracing AI enhances productivity, employability and responsibly ushers in this transformative era. Adapting, learning, and utilizing AI to shape a promising future is essential.
What can Jasper AI do?
Jasper AI is an AI writing tool for effortless content creation, generating original high-quality material based on simple inputs. It's versatile, crafting content like blog posts, product descriptions, and marketing copy, aiding idea development. Jasper Brand Voice ensures consistent brand identity. It excels in various content types, even product descriptions, and adapts writing styles for marketing channels. A Chrome extension boosts convenience, enabling content creation directly in the browser for emails, blog posts, and social media, catering to businesses of all sizes.

Featured Image via PopTika / shutterstock.com


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  1. Is there any need for humans to learn math, science, history, technology if it is available through AI without having to learn or research a topic?

  2. I know it has been mentioned that there is something on the horizon for Divi AI, but why would ET allow a blog post to include a promotion of WIX? Or, why is there mention of using AI to build a complete site? Let’s face it: we ALL are going to be looking for something else to do.

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