Landing pages are used by marketers to capture leads (i.e. email addresses) or as a click through so that traffic is funneled to another page (these are known as squeeze pages). They can also be used to sell a product directly.
In the world of internet marketing, landing pages can be considered to be separate from the website they are hosted. They rarely use the same design as the website that sits in the root of the domain; and there is no navigation menu that links the landing page to the website home page, and vice versa.
An alternative meaning for a landing page is a page that has been set up to sell a product or service. This type of landing page is used at the front end of a website to promote digital products such as eBooks, apps, membership websites, and courses.
There are a number of ways in which you can use WordPress to create a landing page. Let us take a closer look at what solutions are available to you.
* Note that theme solutions are listed first, with plugin solutions listed afterwards. At the end, I have listed some good landing page creation services that can be integrated into WordPress 🙂
Use a Landing Page Template
Many WordPress themes include a blank page template. You can use this to quickly add landing pages to your WordPress website. Alternatively, you can create a landing page template yourself from scratch.
In Divi, for example, the template is named “Blank Page”. This presents you with a blank canvas in which you can create your landing page.
Creating a landing page using the blank page template is simple. You can use the Divi page builder to add a call to action for your offer. You can also add text, dividers, testimonials, images, maps, and more.
Background colors can also be easily changed and your final layout can be saved so that you can use it again with other landing pages. Once you get to grips with how it works, you will be able to create unique landing pages in just a few minutes.
If your WordPress theme does not have a landing page template, you can always create one yourself. All you need to do is create a page template that does not display your header, sidebar, or footer. Check out my article “An Introduction To WordPress Page Templates” to see how you can create new page templates for your website.
Convertible (Included in Elegant Themes Membership)
Page templates can be used create landing pages using your existing WordPress theme. Alternatively, you can use a WordPress theme that was specifically developed to help you create landing pages.
As an Elegant Themes customer, you can download Convertible; a WordPress theme that lets you create unique landing pages using a drag and drop interface. You can use the theme to promote any products or services you are selling online.
Just Landed ($55)
Just Landed is a fantastic WordPress theme that can be used to create beautiful landing pages and sales pages. I know the template well as I use it to power the front page of Rise Forums.
The theme lets you choose unlimited color schemes and there are many variations of the home page layout available. An image, slider, or video, can be placed at the top of your home page.
It comes with custom widgets and has support for shortcodes and over 500 Google fonts. The theme also has native support for WooCommerce, Mailchimp, and Aweber. If you are looking for a stylish WordPress theme to sell a product or service, Just landed is a great choice.
Dragness is a landing page WordPress theme that comes with a drag and drop page builder for creating pages. It also features a pricing table builder, a flexslider, and six color schemes.
The theme is responsive so looks great on tablets and smartphones. It can be used to sell a product or service. Email sign up forms can also be integrated into the design.
Permatex is a flexible WordPress theme that was created for generating lead pages, squeeze pages, and landing pages. It includes two home page variations: A lead generation form and an iPad slider. A sliding gallery is also available and 11 Google fonts are included to make your copy jump off the page.
The design is also responsive, and with 12 color pickers available, you can create any color scheme you like.
Flatone is a marketing template that places everything on one page. It features MailChimp integration, unlimited color schemes, over 600 fonts, and 369 image icons.
The theme also includes four header variations, a beautiful slider, and as it is responsive, the design looks good on any device.
Kodax is a beautiful full screen landing page WordPress theme that has been been optimized for tablets and mobiles. It features ten unique page templates, three blog layouts, and three different gallery styles. The theme is more suited for promoting products and services, than acquiring leads.
Dilemma is a versatile marketing page that can be used to promote products and services. It features pricing tables, a newsletter subscription form for capturing leads, and a responsive design that looks great on tablets and mobiles.
Landlr is a professional landing page WordPress theme that displays everything on the home page. It comes with four color schemes, 249 image icons, and the Slider Revolution plugin. Pricing tables and testimonials are also available.
Sections can be organised by changing their order in the theme settings area. The theme is also responsive and has been optimized for search engines.
Appster is a WordPress landing page theme that was designed for selling apps; however it can be used to promote any product or service. The responsive design has a one page layout and it includes 12 different sections for use on the home page. It has native support for MailChimp to help you acquire leads too.
Pages can be organised using a drag and drop page builder. The theme also includes 350 image icons, pricing and team member layouts, an intro slider, and unlimited color schemes.
Idea Landing Page ($39)
Idea is a responsive landing page theme that comes with 16 color schemes, a home page swipe slider, and social icons in the header. The theme also has built in SEO functionality.
MindLight is a corporate style landing page WordPress theme that features parallax scrolling, built in SEO functionality, and a basic photo gallery. The theme is responsive and comes in five different color schemes.
Speeky is a multi-purpose landing page design that can be used for promoting eBooks, apps, products, and more. The home page features a cool animated 3D book with a form to the right that asks visitors for their email address.
The color of the header changes every few seconds, and the general color scheme of the theme can be changed through the theme settings area. The theme also includes custom post types for pricing, testimonials, and eBooks.
Optimize Press ($97)
Optimize Press is a popular product that can be used to create sales pages, landing pages, membership websites, lead funnels, and more. It integrates with most major email marketing services and WordPress membership plugins.
Creating pages is easy as there are over 30 templates to choose from and over 40 elements. Pages can be edited directly on the page and all pages that are created are mobile friendly. What is really interesting is that Optimize Press comes in both WordPress theme and WordPress plugin formats.
The core license for Optimize Press retails at $97 and allows use on three websites. The license for ten websites retails for $197 and for unlimited websites the cost is $297. All licenses come with one year of free updates and support.
Impact is a free template builder that can be used to create landing pages, sales pages, squeeze pages, and more. You create templates via the plugin’s template builder. Then you can apply that plugin to posts and pages.
I did not find the plugin to be as user friendly as other solutions, so it took me a while to get used to how the template builder worked. Thankfully, there are a number of pre-made templates available that will help you construct landing pages easily. And once you know how the template builder works, you should be able to develop your own unique landing pages.
Parallax Gravity (FREE / $14)
Parallax Gravity is a useful landing page creator that can be used to create beautiful pages. Each page is divided into sections. In each section, you can define a background image or color, font color, padding, and more. Your sales text and subscription forms can then be inserted via the post editor.
The pro version of the plugin retails at only $14. It features shortcodes for parallax animations, custom CSS support, and shortcodes for columns, titles and buttons.
Developed by Obox, Launchpad is a plugin that helps you collect email addresses before your website launches. It comes with five different modules: Countdown timer, video, secondary title and intro, email subscription form, and social media links. The order of these modules can be moved around using a drag and drop interface; however the layout is restricted to the modules provided.
The plugin makes it very easy to set everything up, with options for every part of your page. Eleven backgrounds and three themes are also provided. Custom CSS can be used too.
Landing Pages (FREE)
Landing Pages is a fantastic plugin that lets you create and style beautiful landing pages. Pages can be created using a combination of the WordPress visual editor and an interface that lets you add forms, buttons, call to actions, social media shares, lists, and columns.
The plugin lets you create multiple variations of a landing page and then A/B test them to see which version performs best.
Landing Pages can be integrated with the free plugins WordPress Leads and WordPress Calls to Action to help you set up a lead generation system. A number of premium extensions are also available for the plugin that help you extend its functionality.
WP Landing Pages (FREE)
WP Landing Pages is an easy to use plugin that comes with five pre-made landing page templates. Once you have chosen the template you want, you can modify the template by clicking directly on the area you want to change. For example, to change the description, simply click on the text on the template and a box will appear at the left hand side of the page to modify it.
WP Lead Plus Squeeze Page Creator (FREE / $47)
WP Lead Plus can be used to create landing pages and squeeze pages. Initially, I was baffled to how the plugin worked as it uses an interface that is far from intuitive (I actually thought the plugin was broken!). Once I followed the developer’s video tutorials, I was able to select templates and edit them to my liking. When you have edited a template and published it, the plugin will publish a page with your new landing page.
The free version of the plugin is fairly limited as it only contains three templates. The pro version retails at $47. It includes fifteen templates and support for widgets and popups.
Think Landing Pages ($29)
Think Landing Pages is a premium WordPress plugin that can be used to create landing pages in minutes. It can also be used to create email opt-in pages, sales pages, contest pages, coming soon pages, and maintenance mode pages.
The plugin’s autoresponder form supports all major email marketing services, including Aweber, MailChimp, and GetResponse. A/B testing is supported too.
Several theme templates are packaged with the plugin, however they are very basic. They look like basic HTML templates from the 1990’s. Thankfully, you can modify styling, layouts, and more, directly through the “Create a Landing Page” page. Content can be added via the WordPress post editor too, therefore you are not limited to the templates they provide.
WP Landing Pages ($27)
WP Landing Pages is a WordPress plugin that lets you create those long sales pages that are common in internet marketing. It can be used to create sales pages, lead pages, squeeze pages, pay per click landing pages, joint venture promotions, and more.
The plugin comes packaged with 12 unique templates and shopping cart graphics (click here, buy now, etc). Whether you like long sales pages or not, there is no denying that they work. And WP Landing Pages simplifies the process of creating a landing page with long pieces of text.
WP MOONlander ($13)
WP MOONlander is a professional counting down WordPress plugin that integrates a MailChimp subscription into the heart of the design. It displays a countdown until your launch date and displays links to your social media profiles. Your Twitter feed can also be integrated into the design.
Radar is a landing page WordPress plugin that can be used to create landing pages, coming soon pages, and maintenance mode pages. The design comes in light and dark color schemes and looks great on desktops, mobiles, and tablets.
It comes with an AJAX powered contact form and has support for MailChimp and Campaign Monitor. Updates for your latest blog posts and Twitter statuses can be displayed. A countdown clock can also be shown.
Instabuilder is a marketing WordPress plugin that can be used to create lead pages, squeeze pages, sales pages, and one time only offer pages. It features over 70 pre-made templates and many marketing graphics to help you promote your offer.
The plugin also includes shortcodes for styling content, time delayed content, social media sharing to unlock content, and a responsive design that looks good on any device. All major email marketing services are supported by the plugin and visitors can opt-in to your email list using their Facebook account.
A single license for Instabuilder retails at $47, while an unlimited license retails at $97. Both licenses come with lifetime updates and support.
MaxInbound is one of the best landing page plugins available for WordPress. It comes with six pre-made templates: Two clickthrough templates, two lead generation templates, and two sales pages templates.
The options area allows you to modify every aspect of your landing page. This includes SEO details, background colors, the logo, headlines, the pitch, payment methods, and much more. Videos and call to action buttons can easily be inserted too. It supports most major email marketing services and popular contact form plugins such as Contact Form 7 and Gravity Forms.
A single license retails at $49 and an unlimited license retails at $99. Both licenses come with one year of updates and support, and allow an unlimited number of landing pages to be created.
ORBTR ($99 Per Month)
ORBTR is a complete automated marketing solution for WordPress. The plugin can be used for lead tracking, sales and conversions, auto responding, email blasts, landing pages, and more. It also has great support for the Zapier service and all major email marketing services.
Their full automation suite costs $99 per month. If you need help setting it up, they can set everything up for you and provide you with two hours of consultation and one hour of training for $450. A 14 day free trial is also available if you want to try their service out.
Marketer Plugin ($97)
Marketer Plugin can be used to create landing pages, sales pages, and squeeze pages. Pages can be created easily using a user friendly drag and drop interface. The plugin is geared towards creating the long sales pages that are common in internet marketing.
Over 800 graphical elements are available to you for creating your sales page. To help get you started, the plugin also comes with three sales page templates and three squeeze page templates.
A license for Marketer Plugin retails at $97 and comes packaged with a WordPress theme that is geared towards creating landing pages.
KickoffLabs ($49 Per Month)
KickoffLabs is an email marketing and landing page service that allows you to create landing pages, coming soon pages, sales pages, squeeze pages, online forms, competition pages, lead generation pages, and much more. It integrates with MailChimp and AWeber and can send out autoresponder emails to new sign ups.
Pages are created on the KickoffLabs website, however your pages can be integrated into your website using their WordPress plugin. There are a huge amount of professional templates to choose from.
The cheapest plan for KickoffLabs retails at $29 per month and lets you create pages for one domain. Unfortunately, that plan does not let you integrate pages into a WordPress website. Their premium plan retails at $49 per month and increases usage to five domains. It lets you use integrate pages into your WordPress website and provides access to more templates. It also gives email and phone support and adds email marketing features. Their $99 per month business plan increases usage up to 20 domains.
Wishpond ($19 per month)
Wishpond is a marketing service that can be used to create landing pages, contest pages, sales pages, advertisements, and email campaigns. They have a wide range of professional landing pages available for selection.
Their WordPress plugin allows you to easily integrate the landing pages you create with their service, onto your website.
The cheapest plan for Wishpond retails at $19 per month (billed annually, just to be sneaky!). Other plans are available with more features at $37, $44, and $97 per month. A 14 day free trial is available for all plans.
Unbounce ($49 Per Month)
Unbounce is a professional marketing service that lets you build, publish, and split test landing pages. It offers over 80 professional CSS3 landing page templates. Templates can be modified using a drag and drop WYSIWYG page builder. Retail time analytics are provided and there is integration support for many popular email marketing and internet marketing services.
Unbounce is not a WordPress plugin, however it can be integrated into WordPress using an iframe.
The starter plan for Unbounce retails at $49 per month and allows up to 5,000 unique visitors per month. Their pro plan retails at $99 per month and allows 25,000 unique visitors per month. It has many features over the starter plan, such as brandable lead notifications, integrations with other services, and support for additional users. A plan is also available at $199 per month that allows up to 100,000 unique visitors per month. All plans permit unlimited landing pages and A/B split testing.
LeadPages ($37 Per Month)
LeadPages is a professional lead generation platform that lets you create and publish professional landing pages in just a few minutes. Over 70 mobile friendly landing page templates are available. Once you have created your landing page on their website, you can export it to Facebook, or to your WordPress website.
Their service works with every major email marketing service and features A/B split testing, up to date analytics, and support for custom fields.
Their standard plan retails at $37 per month, however this plan lacks A/B split testing, custom landing page templates, and their LeadLink feature which allows people to subscribe to your email list or webinar with a single click. Their pro plan, at $67 per month, has all these features. Their enterprise plan costs $97 per month and offers a coaching program and live phone support.
WordPress is a popular platform among marketers due to its flexibility. As we have seen, there are a number of free and premium landing page solutions available; from simple page templates with sign up forms to complex sales pages with high quality images.
A plugin is the best solution if you would like to add landing pages through an existing WordPress installation. If you are looking to promote a product or service on the root of a domain, you may want to look at one of the many great landing page WordPress themes that are available.
I hope you have found this list of landing page themes, plugins, and services, useful. If I have missed out any good solutions, please feel free to share them in the comment area below 🙂
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