Anyone setting up a website needs to take advantage of all the best supporting systems and software to ensure it runs smoothly, offers a great visitor experience, and makes communication easy.
One area where you’ll need to find a software package is with your email correspondence. Marketing and communication is a factor of all businesses and staying in touch with customers and sales leads is a vital aspect of building a company. Sending individual emails to every contact you have or sending a short manually created autoresponder message to indicate you’re aware that an enquiry has been sent to you can be incredibly time consuming, so this is why you will need a tool to handle all this for you.
One such product is AWeber and in this guide I’ll take you through the features and benefits of using it.
What Is AWeber?
AWeber is a Pennsylvania based company that offers email marketing solutions, sign up forms, and autoresponder software to subscribers. The business offers subscription packages and AWeber also operates in partnership with a number of other companies to offer integration opportunities.
What Are The Features Of AWeber?
The main features offered by AWeber are:
- Electronic distribution of email marketing newsletters
- Newsletter creation and editing
- Autoresponder emails and email templates
- Sign up forms
- RSS to email
- Email marketing tracking
- Subscriber management and segmentation
- Integration of third party applications
- Integrate with online tools
Electronic Distribution Of Email Marketing Newsletters
Electronic newsletters distributed through email are the ideal way to keep customers up to date and to connect with sales leads.
The newsletters are straightforward to create even if you’re a beginner as there are over 700 free templates to choose from. Just add the content and it’s complete. Choose which of your email contacts the message is relevant for with the segmentation feature and then create an accompanying email. Again you have the option of over 6000 pre-created templates to look through so if design isn’t your thing or you just don’t have the time – it’s already there for you to use as part of the package.
After your newsletter has been sent, you can utilize the analytics tools AWeber provides to track how successful you’ve been.
Newsletter Creation And Editing
In the past, newsletters were created by dedicated PR and marketing staff and content was sent to graphic designers. This all took time and money, plus it was seen as a specialist task. AWeber has stripped the mystique away though with its software, offering everyone the chance to create a newsletter that looks great and reflects the ethos of the messages it conveys. With total control of the project, you can edit as you need to without the need to request changes from a designer – a great timesaving feature.
If you’re concerned that using one of the templates may be restrictive with regards to branding and colors used, don’t be. They can be adapted to your own company needs. For instance, you can add your logo and change the color scheme. Choose from layouts, such as 1 or 2 column and it will even automatically be mobile compatible.
If you really want a newsletter that is unique, AWeber can code or design one for you but there are so many different ideas already available, there’s bound to be one you think suits you.
Autoresponder emails are where it all started for AWeber and it’s now one of its most popular tools for website owners and marketing staff.
When new subscribers first sign up, the autoresponder will send an email you’ve pre-created to welcome them. You can then have as many other autoresponder messages ready to automatically arrive in their inbox at set times, such as information about the company the following day, some current offers after 5 days, and so on. Once you’ve sent a number of general autoresponder emails, it’s then time to look at more targeted communication.
AWeber offers a one-stop shop when it comes to autoresponder services. The 700+ email templates are always available so all you need to do to make a start is to choose one, personalize it, and even add royalty-free images from the photographic library and you’re done. Once you’re looking at targeted marketing, choose who you want to send emails to from your segmented data and also stack up a number of emails to send at dates you choose in the calendar. All you need to do then is sit back and wait for the software to do the job for you and then use the analytic tools to check the success of the key messages. Your follow-up task is to then plan more for the future.
Part of being a successful company is building a database of email contacts from interested subscribers. These are called responsive contacts and these are the people you need to showcase your company to in order to convert them from potential sales leads to customers and then loyal, repeat customers.
There are over 700 sign up form templates to choose from and they are designed to be used with your website, blog, or social media sites to attract visitors interested in your products and services. The forms can easily be edited to include your branding and the colors changed as needed. They are also fully mobile responsive and are as easy to use on a laptop as on a handheld device. If you’re not sure if your form is the right one for the audience you want to attract, you can talk to the team at AWeber and they will test your sign up form complete with your content, such as giveaways and offers, and then present you with the results as to whether it will be as successful as you hope.
RSS To Email
If you have a blog, using the RSS feed will take your latest posts, transform them to emails, and send to your subscribers. Not only will they be automatically mailed, the posts will be turned into a marketing newsletter that looks interesting to read and will grab attention more than just pure content in an email. The feature is compatible with just about every blog software in use.
Email Marketing Tracking
After you’ve spent time creating your newsletter and email and know where you want it to head off to, knowing what’s actually happened to the email is vital. Sending them off blindly and then ignoring the outcome means you’re missing out on gathering data on your subscribers and possibly missing out on leads being converted into sales.
AWeber offers an analytics feature as part of its package and you can access graphs to show who is opening the emails and which ones are more popular. You can also see what your subscribers are interested in, such as finding out more about your company, making an order, or perhaps watching embedded videos you’ve sent about offers and products.
Subscriber Management And Segmentation
Gathering subscribers is always a huge part of any online database. They will be a combination of repeat customers, new customers, those showing an active interest in specific items for sale, and those who have just signed up to find out more about you.
With AWeber you can easily integrate and manage your subscriber list. When you sign up it’s a simple process to move your existing list and you can then take advantage of the tools to segment your audience to be able to target them specifically based on their activity.
There are a number of pieces of data you can gather from the segmentation tool:
- Who opens the emails (and who doesn’t)
- Who clicked on a link in an email
- Products bought and the amount spent as a result of opening an email and clicking on a link
- The pages subscribers visit through links in emails
- Location of visitors through their IP address
- Information from the sign-up form and then customize your email marketing accordingly
With segmentation you can make specific offers, such as for those who are in certain age groups, live in particular regions, or have disclosed information like having children. It’s a good way to see the most popular pages visited so you can manage your site content and remove pages that are not of benefit. Every person you have email interaction with is unique and it’s crucial to treat everyone as such. Don’t fall into the trap that subscribers are faceless email addresses; they are individuals and you can tap into their needs and desires to offer them ideas and products to enhance their lifestyles.
Integration Of Third Party Applications
If you want to develop and add apps, you can work on them with AWeber and then add them to your site. The company has a feature called API Developer where you can not only learn how to create apps if you’re a beginner but also test and troubleshoot before launch and then when live. For those who want to become more involved in the “back room” aspects of site development, this is a great area to spend a few hours working on your killer app ideas. You can keep them private for your own use or make them public through the AWeber platform.
Integrate With Online Tools
Using AWeber, you can integrate the features of the software with a number of popular online tools. There are many that AWeber is compatible with. Some of the most popular are:
The way AWeber works is that it allows you to add a link to sign up forms on your Facebook page for followers to start to receive email newsletters; place a sign up form on your WordPress blog where it displays on the sidebar of each page constantly reminding readers that they can find out more by completing the form; sync PayPal with AWeber so customers can receive personalized invitations to subscribe following a purchase; or use Etsy to create newsletters through the drag and drop feature to copy item descriptions and instantly turn them into content. You can then use this to email to one-off customers and ask if they are interested in receiving regular information about new items for sale.
Facebook is a particularly straightforward way to dip your toe into online tool integration. It uses one-click technology and only needs a few steps of configuration of your Facebook profile or business page account to go live.
What Are The Benefits of AWeber?
AWeber is a very comprehensive suite of interlocking tools, which means you have every email aspect covered without the need to add extra add-ons. It offers free, live customer service and a help desk 7 days a week as well as a toll-free number to call and you know exactly what you’re getting when you make your payment to them. You’ll instantly receive updated features and tools as technology progresses so you don’t have to worry that the software you’re using for your marketing is falling behind that of your competitors.
If you’re a little short on ideas of how to get started or you feel you’ve exhausted all possible avenues, you can utilize the AWeber blog called Inbox Ideas. It’s full of tips and guides on how to get the most from the software as well as how to raise awareness of your brand, news on marketing trends, and quick tip videos.
Is AWeber For Me?
If you’re just starting out in the online world of business then AWeber is definitely for you. It’s particularly useful for beginners in this field of marketing as there are so many templates, drag and drop features, and ready-made aspects that there’s very little technical knowledge needed. If you already have an online business with emails and newsletters, it’s definitely worth checking out and comparing to your current set-up to see if AWeber can offer more bang for your buck. Even the more technical wizards can make use of the software as those with advanced skills can code their own forms and templates.
What Are The Costs?
There’s a monthly price plan you sign up to pay with AWeber and on top there’s possibly a fee depending on the number of subscribers you have. It also offers deals if you sign up to a quarterly or annual package.
AWeber often offers a free 30 day trial to see if you like its features and then after that prices are from $19 per month. For this you have access to all the features and you can send unlimited emails to up to 500 subscribers. As your subscriber list rises above this figure the cost increases accordingly. It also offers a 30 day money back guarantee.
Aweber is an excellent software package for all website owners. For those taking their first tentative steps into online marketing through using email, it’s a “must-have” choice as it’s so user-friendly. The pricing is competitive and the online assistance is vital if you’re trying to achieve something for the first time and don’t know what to do next. It’s definitely one to seriously consider when building your day-to-day web management toolkit.
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