When Is It Worth Buying Premium WordPress Plugins?

Posted on July 25, 2018 by in Tips & Tricks | 10 comments

When Is It Worth Buying Premium WordPress Plugins?

As a WordPress user, you have thousands of free plugins to choose from. There are solutions for practically every scenario, and in many cases, you’ll also find premium options too. In those situations, figuring out whether to spend the extra money can be difficult.

There are situations where buying premium plugins makes sense, such as when they include functionality you can’t find elsewhere. In this article, we’re going to give you a glimpse into the world of WordPress premium plugins, and talk about why paying for one can be a good idea.

Let’s jump right in!

An Introduction to WordPress Premium Plugins

As you may know, there are dozens of categories of WordPress plugins to choose from. You have Search Engine Optimization (SEO) tools, security plugins, image compression options, and more. However, generally speaking, we can divide WordPress plugins into two main categories: free and premium.

In most cases, you’ll find free WordPress plugins through the platform’s official repository. There are thousands of options to choose from, and the fact they’re free doesn’t necessarily make them any less worthy of your time. Take WooCommerce, for example. This WordPress plugin powers millions of online stores, and its wealth of features is astounding given there’s no cost attached:

The WooCommerce plugin.

On the other side of the coin, premium WordPress plugins offer you a limited-time license for a regular cost. These licenses give you access to updates, dedicated support, and other advantages. For example, the popular Slider Revolution plugin will set you back $26 for a license, which entitles you to future updates and six months of support:

The Slider Revolution plugin.

Sliders in particular have plenty of free solutions such as MetaSlider or Master Slider. Logic would dictate that Slider Revolution is a better option, since it’s more expensive. However, this logic doesn’t always apply. There are plenty of reasons to buy premium WordPress plugins, but you shouldn’t blindly assume they’re better options just based on cost.

We’re going to break down what those reasons are in a minute. For now, keep in mind there’s no single repository for premium WordPress plugins, unlike their free counterparts. For example, the Elegant Themes family of plugins and themes is only available on our site:

Some of Elegant Themes' family of plugins.

Other developers also follow a similar approach, and some publish their premium plugins on platforms such as ThemeForest. The point is, you should exercise caution when buying a premium plugin and only do so from sources you trust. Directly from a developer’s site is usually going to be your preferred approach.

4 Reasons Why Premium WordPress Plugins Can Be Worth It

Before we go any further, we want to be clear there’s no definitive better choice between premium or free plugins. You simply need to try and determine which one fits your needs the best – the cost is almost a secondary concern if the features are what you’re after.

This can be a lot of work, but testing out several options can save you long-term grief. With this in mind, let’s talk about why premium plugins can be a worthwhile.

1. You Get Access to Dedicated Support

One of the biggest perks of premium WordPress plugins is you often get direct access to the developers, who are best placed (and can help you sort out) any issues that arise.

To be fair, plenty of free plugin developers are also pretty active when it comes to answering support questions. If you check out the WordPress plugin repository, you’ll see there are dedicated support forums for each entry:

Akistmet's support forums.

However, there’s often little incentive for developers to try and answer questions as soon as possible when there’s no cost attached. This means if you run into a problem with your new plugin, it might be a while until you receive assistance. In contrast, expedited support is part of the deal when you buy premium WordPress plugins.

In some cases, having dedicated support can save you from hiring further help to troubleshoot issues, or spending hours working through issues yourself. This isn’t so much of an issue if you enjoy troubleshooting tech problems, although it is going to be a concern for otherwise busy site owners.

Finally, you’ll usually need to renew your plugin license to keep receiving support. However, unlike other subscriptions, you’re not usually charged on a monthly basis. Regardless, if you buy a license for a premium plugin at $20 and it gets you support for six months, it’s a pretty good deal.

2. They Include Extensive Documentation

On top of dedicated support, premium plugins often come with far better documentation than their free counterparts. Of course, there are exceptions, although it makes sense that remunerated developers will take the time to create more extensive documentation.

The upsides here are obvious. First, you’ll usually install and configure your new plugin quicker. The documentation may also help you troubleshoot issues without assistance. For the developer, good documentation can also save them time dealing with support requests.

In many cases, you can check out a premium plugin’s documentation before purchase. If you scour the documentation and find it lackluster or non-existent, that’s a massive red flag, in our experience. Unless the plugin in question requires no configuration and it offers exceedingly simple functionality, it should always include good documentation.

The BuddyPress documentation page.

As we said, plenty of free WordPress plugins also knock the ball out of the park when it comes to documentation, so this perk isn’t exclusive to premium options. However, if it’s not there, the value of the plugin overall is somewhat degraded.

3. You Get Updates More Often

Premium plugin developers often have an incentive to push out regular updates, simply because they’re being paid. Few updates can erode trust, bad reviews can start rolling in, and you’ll also be out of a source of income.

Of course, many free plugins also get regular updates. However, in our opinion, premium plugins have more ‘urgency’, which is good news depending on the bug in question. Some popular developers even publish blog updates of their roadmap, so you know what they’re working on, and when you should expect to see it.

Most repositories enable you to check out a plugin’s update history before you download it. That way, you can check for yourself to see if it’s under active development. As a rule of thumb, we recommend you stay away from plugins that haven’t received updates in over six months. Those types of plugins are more likely to cause compatibility issues on your site, and given the wealth of choice available, you can simply pick a more current option.

In a nutshell, if you’re looking for a plugin to handle essential functionality on your website, you need to make sure you choose one that gets regular updates. In these cases, it can be worth it to buy premium WordPress plugins since you may get more regular updates.

4. You Need Access to Specific Functionality

If you need a specific feature for your site, and you can’t find a free plugin that gets the job done, you’re obviously going to have to pay for a premium option. However, these circumstances are rare, in our experience.

A good example is WooCommerce’s extensions. There are usually highly-specific add-ons available for WooCommerce that lack either a free or high-quality alternative. Here, you’ll be hard-pressed to get the functionality you require unless you open your wallet.

In a lot of cases, you’ll find free plugins with premium alternatives that pack more options (called ‘freemium’). Take the Wordfence plugin, for example. It’s one of the most thorough WordPress security plugins available, and its free version includes features such as protection from ‘brute force’ attacks and malware scanning:

The Wordfence plugin.

Wordfence’s premium version, on the other hand, includes more advanced features, such as real-time access to the latest IP blacklists and malware feeds. The free version of the plugin is good enough for most sites, but sites with specific security requirements (such as storefronts) will need the added feature set.

The same logic also applies to other plugins. UpdraftPlus, for example, enables you to back up your site and restore it at will for free:

The UpdraftPlus plugin.

However, if you pay for the plugin’s premium version, you also get access to dedicated migration tools, support for WordPress Multisite, and multiple remote backups. In this case, it’d make sense to pay for the premium version if you need to back up a multisite WordPress setup, or have some other complex requirement.

Of course, WordPress always provides plenty of plugin choice. This means before you buy a premium plugin, you need to ask yourself whether you really need the functionality it offers, and whether there are no alternatives available. Stumping up the cash depends on the answers you give.


If you have the budget, there are plenty of situations where buying premium plugins is viable. However, WordPress offers plenty of free options, meaning the pressure to spend money on plugins you can’t afford doesn’t exist.

Given this, buying premium plugins can be worth it for the following reasons:

  1. You get access to dedicated support.
  2. There’s often more expensive documentation available.
  3. You may get more regular updates.
  4. They often include functionality not available in free plugins.

Do you think it’s worth it to buy premium WordPress plugins? Share your thoughts with us in the comments section below!

Article thumbnail image by Julia Tim / shutterstock.com.

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  1. I like purchasing premium plugins although I know even a premium plugin can wind up not getting an update for a long period of time or EVEN wind up not getting any more updates EVER.

    The same thing can have to premium wordpress themes as well.

  2. With the functionality that Divi now has and continues to add, I find myself not having to look for design or feature plugins much anymore. Every week I get one more reason not to go looking for one. If there is a unique specific functionality that the client has asked for I do always look to see the star rating and when the plugin was last updated before I’ll consider it.

  3. Paying for premium plugins isn’t just about added features. Paying for premium versions supports people, their work, and continued development on the software which will benefit all of us.

    • That’s a very good point, Jules, thanks for bringing it up. 🙂

  4. I’ve had bad luck with some plugins and premium plugins, especially premium plugins that come in from marketers’ emails. The bad ones are those that don’t perform well, or support drops off, and then they become outdated. Most of these however, give a 30 day refund option with no questions asked, while some have restrictions. Read the refund policies carefully. Those that say “We will give you a refund if the issue is due to a technical problem we can’t fix”. This happened to me recently, and since it took so long between responses, the 30 days went by. The plugin works now, but not as good as the one it replaced.
    I also wish WordPress would take out plugins from the repository that are no longer maintained or haven’t been updated in 6 months or more. Get rid of the outdated plugins!

    • Not a good idea to get rid of the outdated plugins. I would not appreciate seeing a plugin I am using and having no problem with suddenly disappear because it did not need to be updated in a long time.

      Are you a developer?

      Developers… Does an extremely simple plugin need to be updated? At all? Could a plugin last years without having a problem or a need to be updated? I do not make plugins so I am curious to know what a developer would say to this.

  5. Excellent blog post. Not only educates a target audience but naturally links to other Blog Posts and creates opportunity to drive some affiliate sales as well.

    I have been trying to promote platforms like Elegant Themes for years now with no success since I don’t have a Paypal account.

    Would it be possible to add a Payment Method Like Skrill, Neteller or Payoneer? I bet and guarantee you, that you will see at least 15% Growth in Affiliate Sales within the first month of integrating all or any of these platforms as a means to pay affiliates.

  6. Great topic.

    Support, this is what I really consider. Tech support is one of the #1 favorite reasons of going with a premium WordPress theme over a free theme. If I’m spending money on something, I always expect faster and friendly customer support. To be honest, I’m always happy with Elegant themes (I used it on some of the sites I own) and found the customer support super cool.

    As you said, detailed documentation is another reason why most people (especially the developers or those who love to customize their website design) prefer premium themes over free themes.

    Frequent updates, mobile responsiveness, search engine friendly, lightweight design are few more reasons to buy premium WordPress themes. So coming to the question: is premium themes worth buying? Absolutely yes if you want to get better features.

    Thanks for the great share! I’d be happy to share this post when someone asks me whether premium themes are worth buying!

    • You’re very welcome, Anil. Thank you! 🙂

  7. Thanks for article. You have raised some great points as to why Premium Plugins are paid. That is they normally offer more in terms of features and support.

    However as pointed out buyers should always be weary of what they are buying. Reviews are a great way to see if the plugin will suit their needs before handing over their cash, and high quality paid plugins have a refund policy too.

    The other watch out is by adding too many plugins (free or premium) a site can become bloated and slow down. I find that plugins are a great way to determine if a feature or function will work well on a site. If things work out I look to see how this new feature can be added into the site permanently without the need for a plugin at all. Not always practical but works for smaller functionality plugins.

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