Learn about Marketing on the Elegant Themes blog
Over the past seven years, the use of mobile devices has increased by 220%. Viewers are now using their mobile devices more than ever before, and that number is only set to increase. In light of that increase, it makes sense that vertical video is picking up speed. For instance, when users are...
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For many corporate and personal brands, video is more important than ever before. With 78% of people online watching videos weekly–and 55% watching daily–it’s a great time to gather video marketing tips for your strategy. A staggering number of viewers watch video content online. In...
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Your value proposition is one of the strongest tools you have to convert strangers into leads and leads into customers. If you have a weak value proposition – or no value proposition at all – it could mean losing a sale that you would otherwise close. By identifying what it is that makes your...
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At first glance, Metricool might look like just another social media dashboard. But Metricool isn’t just anything. It is a social dashboard, absolutely. But it is also an ad manager, an editorial calendar, a scheduling tool, and real-time data/analytics platform. During our time using the...
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Google Search Console is one of the most powerful tools available for any website owner. Formerly known as Google Webmaster Tools, the search console is a free, one-stop platform where you can gain nearly every bit and byte of data you need to know about your site. With a firm grasp on how to...
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Business-to-business (B2B) marketing is aimed at a business rather than an individual shopper. On the flip side is business-to-consumer (B2C) marketing, which is aimed at individual shoppers (consumers). For example, a company that sells website themes to small businesses is a B2B company, while a...
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Content marketing isn’t a new concept. Marketing professionals use this strategy to grow engagement and improve conversion for companies of all shapes and sizes. With the growth of professional blogging and blogs as part of a brand’s marketing strategy, content marketing has taken a...
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In practically every profession, marketing is required, especially if you’re a solopreneur who is singularly responsible for running every aspect of your business. Marketing and sales require you to put yourself and your business out there, find people who may be interested in it, and then go...
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Sometimes, the world of blogging feels less like a vast sea and more like a crowded pool. Most niches are so saturated that it takes months or even years to build a loyal audience. If your page views have plateaued, it may be time to consider alternative methods such as the blue ocean strategy. In...
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When you’re relatively new, it’s easy to become excited that someone–anyone–wants to contribute to your blog and accept them all. Unfortunately, not all of those guest posts will make a good impact with your audience. Some might even bring down the quality of your blog. Most...
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When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Blogging trends are more about knowing what works and improving upon those things. In this article, we’ll look at the most...
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Transition words are everywhere, even if you don’t notice them. Without them, language would be dry and robotic, with abrupt changes from one sentence to the next. To maximize the quality and readability of your web content, it’s essential for you to be aware of these linguistic...
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