Marketing

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How to Conduct a SWOT Analysis of Your Brand

How to Conduct a SWOT Analysis of Your Brand

February 18, 2020 in Marketing | 11 comments

The path to success is paved with obstacles. Knowing what your business’ strengths and weaknesses are is key to sorting those roadblocks out efficiently. The goal of a Strengths Weaknesses Opportunities Threats (SWOT) analysis is to give you better insights into your brand. With that...

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A Simple Guide to Experiential Marketing

A Simple Guide to Experiential Marketing

January 7, 2023 in Marketing | 0 comments

We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...

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A Guide to Ginger Grammar for Bloggers

A Guide to Ginger Grammar for Bloggers

January 4, 2020 in Marketing | 8 comments

Even top writers need another pair of eyes to check their copy before it’s ready to publish. When you can’t have your own editor, you’ll need a powerful grammar checker to rely on. No matter how many times you proofread your final draft, you’re bound to miss a mistake. Your brain corrects...

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19 Instagram Marketing Strategies that Work

19 Instagram Marketing Strategies that Work

September 18, 2022 in Marketing | 8 comments

Everyone has Instagram. Dogs and babies have Instagram. Even babies who haven’t been born yet are racking up followers. If you’re feeling behind, know this: making a splash with Instagram marketing has been done over and over, which means you can do it, too. Certain tactics work in a pretty...

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