Learn about Marketing on the Elegant Themes blog
Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is where psychographics...
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After taking OpenShot, the open-source video editor, for a spin I bring you an overview and review of its interface, tools, and possibilities. For a free video editor, it seems pretty complete. But you’ll only know if it suits your needs if you try it out. Looking at comments on their YouTube...
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Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can dramatically boost your...
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I told my freshman composition and developmental writing students for nearly a decade that the whole point of writing is to communicate an idea. If your readers can’t understand what you’re talking about, it doesn’t matter how brilliant your message is. No one is getting that message. The...
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Not only is YouTube the second largest search engine in the world, Google search prioritizes articles and pages with embedded video, too. Both of which are reasons for each and every content creator and blogger out there to foray into video creation. And while that can be an intimidating prospect...
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Whenever you write anything online, there’s a high probability of someone going through it with a fine-toothed comb. Sometimes that’s to glean more out of it, to learn more from your research, or — unfortunately — to find something wrong about what you wrote. Or maybe more...
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Anchor.fm is very possibly the easiest service out there to start a podcast with. Bought by Spotify in early 2019, the startup has really boomed and taken its place as one of the go-to places for new podcasters to get a feel for the medium and get their feet wet. Part of that reason is the ease,...
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As a small business or entrepreneur, you know how much work it takes to market your products and services to the right people. Digital marketing, content marketing, and social media marketing are all huge parts of the process. But none of them will work to your advantage without the right dose of...
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For bloggers, it’s not just about words anymore. No, the multimedia aspect of the job is every bit as important as the writing. You can have the most eloquent prose in the world, but if your audience sees a wall of text, they’re likely not going to read it. Images and videos that...
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Podcast fans know how difficult it can be to find a great podcast with a host who’s easy to listen to and a stream of topics you’re interested in. Business and marketing podcasts are no different. We’ve rounded up the top 14 social media podcasts to help you learn the ropes, no matter your...
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Based on their topic, blogs and podcasts fall into one of two categories: niche or lifestyle. Even if a lifestyle blog or podcast has a limited number of complementary topics, the topics will have different themes. Health, fashion and movie reviews may all appeal to the same individual or audience,...
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Podcasting has become the Next Big Thing. Because of that, choosing the right podcast host is about as important as choosing the best website host. Podbean is well-known, well-respected, and they offer some of the more unique features in the industry. We want to showcase what the service offers so...
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