Twitter is the ideal playground for witty, social media savvy brands. Despite the platform’s small character count, the best business accounts manage to shine from a marketing standpoint by driving engagement, providing customer support, and even increasing awareness of their products with humor.
In this article, we’re going to introduce you to ten of the best Twitter accounts when it comes to marketing. Each of them offers a unique take on social media promotion.
Let’s take a look!
It’s difficult to find a list of best Twitter accounts that doesn’t include Wendy’s. Whether you’re a fan of fast food or not, no one can deny this chain’s Tweets are an example of great social media marketing, as well as endlessly entertaining:
That's what we call a glow up. https://t.co/v6nWf7exyH
— Wendy's (@Wendys) January 14, 2020
What makes Wendy’s Twitter account work is that it doesn’t take anything too seriously. The jokes are always on point, and it engages with followers regularly. Where other businesses use canned responses for fear of backlash, this brand isn’t afraid to poke fun at its competitors.
Humor is memorable, and timely, witty responses impress followers. Wendy’s excels in both regards.
2. Guy Kawasaki
Guy Kawasaki is one of those names you keep hearing in Silicon Valley. He was one of the first employees responsible for marketing the classic Macintosh, he’s written multiple books, he’s Canva’s chief evangelist, and of course, he has a podcast:
— Guy Kawasaki (@GuyKawasaki) March 11, 2019
Considering how many hats Kawasaki wears, it shouldn’t come as a surprise that his Twitter account is eclectic. You can find tons of business advice, shoutouts to the interesting people he interviews on his podcast, and more.
Whether you’re running a business or a personal account, you can put Kawasaki’s social media approach to work for you. By mixing your original Tweets with other articles and images that your audience will find interesting, you can maximize engagement on Twitter. All it takes is a discerning eye to help you spot the content your followers most want to see.
3. DiGiorno Pizza
There’s something about fast-food Twitter accounts that draws the funniest community managers. DiGiorno Pizza gives Wendy’s a run for their money, with a mix of cheesy jokes, fun replies, and plenty of pizza photos to whet your appetite:
We will not be at E3 2020 either. In case you were curious.
— DiGiorno (@DiGiorno) January 14, 2020
Whereas Wendy’s is a massive international chain, DiGiorno doesn’t have the same reach or audience. That’s why this account offers a masterclass in how to differentiate yourself as a smaller brand on social media. By engaging with followers in an approachable manner and occasionally having some fun at their expense, it generates free promotional content, which becomes much more valuable the younger your business is.
4. Amazon Help
Amazon is known for a lot of things, from its cloud services to that sweet, sweet free two-day shipping. However, if you’ve bought anything from them in the past, you probably also know their customer support is on point as well.
The Amazon Help account offers an alternative channel where users can request support. What sets it apart, however, is that it offers help to customers in multiple languages simultaneously. In the example below, you can see a reply in Portuguese regarding a comment about an e-book:
Eu estava lendo há um tempo a Sinopsis de Medicina de Horrores!
Nossa! É muito interessante saber como os médicos faziam as cirurgias e as vezes era melhor morrer na guerra, do que viver os horrores dessas cirurgias.
Curta muito dessa leitura.
— Amazon Help (@AmazonHelp) December 4, 2019
Providing top-notch customer support is its own form of marketing. Moreover, by combining multiple languages into one account, it helps boost exposure, which brings in more followers. The multilingual approach is worth a shot if you run a business that caters to an international customer base, although it may not be practical for a run-of-the-mill account.
So far, we’ve seen informative, helpful, and funny entries in this list of the best Twitter accounts, so how about one that is just plain nice? Starbucks may catch a lot of flack due to their prices and the quality of their coffee, but on Twitter, they’re as sweet as can be:
Cancelling plans is ok. Ordering a venti is ok. Drinking iced coffee in winter is ok. Showing up late with Starbucks is ok. Do what you need to do. 💚
— Starbucks Coffee (@Starbucks) January 17, 2020
Starbuck’s Twitter account is all about sharing positive messages, collecting money for charities, and giving you the heads up about freebies. It’s a smart approach considering the company already has worldwide recognition. Since it hardly needs the extra exposure, its online presence is devoted to shaping the way people view the brand.
Whether you’re a new business or a well-established one, Twitter gives you a unique opportunity to establish and share your brand’s voice. If you remain consistent in your messaging, over time, followers will begin to associate it with your business.
Buffer’s Twitter account is all about sharing business and digital marketing advice. If you scroll down their timeline, you’ll find articles about Search Engine Optimization, startup news, and tons of social media-related content:
Search Engine Journal shares 10 Important 2020 Social Media Trends You Need to Know 👉🏼👉🏽👉🏾👉🏿 https://t.co/EMqmDpSc0v
— Buffer (@buffer) January 19, 2020
That’s only logical, considering Buffer is a social media management app. Running a niche business is excellent from a marketing perspective because it’s usually fairly easy to narrow down a solid understanding of what your users really care about.
Thanks to Twitter, you can then become a curator of the most exciting content for your followers. It’s an excellent way to boost your business’ social media standing.
Netflix’s domination extends well beyond the streaming wars. Even on Twitter, they’re far ahead of their competitors. As far as big brands go, few of them re-tweet followers’ comments, which makes this one stand out from the crowd:
Truly obsessed with these graphic posters created for The Irishman by Tony Stella and Ian Keltie. pic.twitter.com/8XpM9v8L3L
— Netflix US (@netflix) January 17, 2020
Although Netflix does spend a lot of time promoting their new shows and movies, it does so in a way that boosts engagement with its followers. Its Twitter account is always promoting funny takes and user-generated content related to the platform. Most importantly, it always makes sure to include attribution.
If you have a lot of people tweeting about what your business does or the products you sell, don’t be afraid to share that content. Chances are your followers are infinitely creative. By using your account to turn the spotlight on them, you have the opportunity to build brand loyalty.
8. JetBlue Airways
Flying can be very stressful, so airlines tend to catch a lot of flack on social media. That makes JetBlue Airways’ Twitter account all the more impressive. Not only is it top-notch when it comes to customer support, but its tweets also tend to be pretty funny:
— JetBlue Airways (@JetBlue) December 17, 2019
This account specializes in a milder humor than, say, Wendy’s. This helps JetBlue Airways project a much less intimidating presence on Twitter than other airlines.
Another notable aspect of this account is its use of animations and videos. JetBlue includes plenty of GIFs and short clips, all using a similar style that incorporates their brand colors. It’s a nice touch that makes for a much more stylish and professional-looking feed.
9. Whole Foods Market
When you think about Whole Foods Market, Twitter probably isn’t the first thing that comes to mind. The grocery chain is known for selling organic products and helping customers eat healthier. Online, they take the latter mission to heart:
Ready to plant-power your week? https://t.co/EDP3ypPAwX
— Whole Foods Market (@WholeFoods) January 5, 2020
The genius behind Whole Foods Market’s approach to social media that is it’s all built around their products. On Twitter, they share ready-to-go shopping lists for the holidays, healthy recipes, articles about which foods to include in your diet, and more.
Eating healthy can be difficult for a lot of people. By sharing advice and making the process easier, Whole Foods Market encourages customers to buy their products, while also providing valuable information that keeps followers interested.
Gene is clearly living in the year 3020. https://t.co/9pzBfdKSuD
— OREO Cookie (@Oreo) January 2, 2020
Oreo does tons of collaborations with celebrities and social media influencers on Twitter. Its entire feed is peppered with well-known musicians, actors, and other famous figures eating its products. Its account also features some of the weird combinations (or culinary abominations) people attempt with their cookies.
Even if you don’t have Oreo’s budget or clout for recruiting influencers, chances are you can get a few of them on board. In many cases, affiliates will be open to product reviews and mutual shoutouts. All you have to do to find out is get in touch.
If you run a business and you’re not on Twitter, you’re missing out. Even though Tweets are limited when it comes to length, the platform is highly versatile. This makes it ideal for marketing purposes, no matter what type of brand you’re trying to promote.
Many of the best brand Twitter accounts – such as Wendy’s – are able to get a lot of marketing mileage on the platform through humor. However, jokes aren’t the only tactic that can provide positive results. Oreo, for example, makes excellent use of influencers, and Starbucks is all about giving back to the community. Whichever approach you choose, make sure you prioritize engaging with your followers, as all the top social media accounts do.
Do you have any questions about how to build engagement with your followers using Twitter? Let’s go over them in the comments section below!
Article thumbnail image by Spirit Boom Cat / shutterstock.com