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We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...
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Successful blogs often lead to strong online communities. This means people keep coming back to read your content, comment on it, and in some cases, contribute with amazing ideas of their own. Opening your site up to user-submitted articles can be a smart way to fill your post calendar and build...
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If you run a business, you want more money coming in than the amount going out – that much is a given. When you work as a contractor, you need to think of yourself as a company if you’re going to scale. That means taking steps to ensure you maintain a positive freelance cash flow. In this...
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When you think about a typical website’s layout, there’s a strong chance you include a column of important links or information to the right or left of the main content area. This element is known as a “sidebar”, and is extremely prevalent across the web. However, for yours...
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If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how Hotjar...
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Heatmaps can be extremely useful tools. They enable you to track user behavior on your website, in ways that mere numbers often have a hard time representing. With a heatmap, you can visualize your visitors’ journey through your content. This enables you to quickly identify pain points, so...
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Google is everywhere. Most of us use the search engine every day, multiple times. If you’re a webmaster, you probably also rely on at least one of the platform’s advanced tools, such as Google Analytics or Search Console. Keeping track of data across so many different services can get...
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Imagine you’re trying to update your website, but for some reason, you can’t access the back end. Worse yet, you can’t even get to your WordPress Login page because there’s a pesky 401 error barring the way. An HTTP error 401 means there’s a problem authenticating your...
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Even the best blog content eventually runs out of steam. Facts grow outdated, instructions become obsolete, and in time, traffic stops coming in. The only way to weather the passage of time successfully is always to keep improving your blog, which includes revising its content. Revisiting and...
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At any given time, you should know precisely what your next blog post will be. That means having titles and topic ideas prepared in advance, knowing when each post should go live, and more. Without that level of organization, growing a successful blog can be an uphill battle. The best way to...
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Creating online content isn’t just something you can do for fun. You can also turn it into a full-time career. If you have the right skills, there are many content creation jobs that may be an excellent fit for you. The best part is, as a WordPress user, you have a lot of knowledge...
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Every language has a formula users are meant to abide by. For instance, there are many English grammar rules you need to keep in mind at all times to write “properly”. However, we believe some of them were made to be broken – if you know what you’re doing. Understanding which...
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