Learn about Marketing on the Elegant Themes blog
What is a white paper? Is it an extra-long blog post? An ebook in PDF form? A promotional tool to sell a product? Not quite. White papers have a purpose, format and style that are all their own. Today, white papers are used by marketers to go in-depth on a topic – any topic, really, so long as it...
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Journalists get asked the same question over and over: “How do I get a story in the news?” The answer is: you can’t. Or, you can’t force a media outlet to cover your story. Usually, the process includes pitching a journalist, ideally one you already have a relationship with, hoping they...
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The customer journey is the process that your customers take when interacting with your company. It starts at the beginning, when they first learn about your company, and goes through to the end, when they complete your ultimate goal, like making a purchase or becoming a repeat customer. It may...
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As professional writers, we all have deadlines and clients expecting good work from us. But sometimes the words just don’t flow as fast as we want them to and it’s hard to be as efficient as our schedules require. Thankfully, there are some tested and proven techniques to solve the...
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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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We’ve all been there. That moment when we stare at the screen, our fingers on the keyboard, and the words just aren’t flowing. They aren’t even making an appearance. A lot of the time the feeling is short-lived and after a cup of tea or a chat with a friend, we’re back on...
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Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that...
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Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve....
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These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but measuring the impact of...
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Are you having trouble with those pesky Facebook banner dimensions? Is your banner or cover photo just not looking right? We’ve got you covered. Your Facebook cover photo says a lot about your brand. For a business to thrive online and have a social presence, it needs a good looking Facebook...
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AskNicely lets brands collect net promoter score (NPS) customer feedback at any point in the customer journey and from any channel. The software is for anyone who cares about delivering a great customer experience – support departments (obviously), entrepreneurs and product managers, for...
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When your marketing strategy has a lot of branches, it’s hard to gather all of your insights into one place. But getting up to date, easy to understand analytics and insights is key to keep you and your team on track. That’s where a tool like Databox can be really useful by connecting to...
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