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Live video is being prioritized more and more often by nearly all social networks. But specifically Facebook. The social giant makes going live incredibly simple, especially if you’re using one of its many mobile apps (including Instagram). However, just pressing the red Go Live button...
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TikTok is a fun, rapidly-growing marketing platform with tremendous potential for brands, small businesses, artists, musicians, performers, freelancers, and entrepreneurs of all kinds. The platform utilizes short-form video, primarily to entertain and raise brand awareness. TikTok marketing is...
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Live video has never been more accessible. Audiences are growing used to watching candid streams of their favorite brands and content creators. That makes the pressure mount to provide real-time interaction, entertainment, and information. Despite it seeming as though there is a large barrier to...
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Why are good marketing newsletters important? Because a huge part of marketing is keeping up with the action! To do your best work as a marketer (of any kind), you need to update your knowledge on a regular basis. But subscribing to every newsletter you come across just ends up filling up your...
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A lot of consumers and clients need to connect with your product on an emotional level before they buy it. Numbers and data, even including the amount of five-star reviews your product has, won’t cut it for every member of your audience. You need to make them feel something if you want them to...
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Of all the SEO tips and advice out there, the one that remains consistent through every Google algorithm change is this: you need backlinks to rank in search results. Having other folks link to your site gives Google proof that your site is trustworthy and that you’re putting out content that...
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Spotify made a lot of waves in the podcasting industry during 2019. They bought Anchor, a podcast host, began producing original content, and launched their very own podcasting dashboard on the platform called Spotify for Podcasters. To top it all off, they just recently licensed the most popular...
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Video content is growing in popularity, and can be a key method for marketing your business. However, you may not have someone on your team who’s comfortable in front of a camera, or the tools to create traditional high-quality videos. Fortunately, you can always create animated videos as an...
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Video content is booming, which means more people than ever are in need of user-friendly and affordable ways to create videos online. With so many platforms to choose from, however, it can be difficult to discern which ones are actually worth considering. Whether you plan to launch a vlog, need to...
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For the most part, writing has a single purpose: to communicate. That means that as writers, it is our job to get to the point as quickly and as concisely as possible. Burying the lede means the opposite of that. When someone buries the lede it means the writer is holding the most important...
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Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact...
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Have you ever joined a Twitter chat? Did you know that they are a great way to improve your social media presence? If you ask any digital marketer or social media specialist how you can improve your online presence, they will tell you to simply “show up.” Showing up means being active...
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