Learn about Marketing on the Elegant Themes blog
A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise skip the website or mobile app due...
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Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a potential customer, (2)...
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Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in Instagram Stories. TikTok...
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Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large portion of the human work out of ad...
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Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as well as draw more attention to...
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Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as Adobe Audition...
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Search engines are any website’s lifeblood. No matter how well-planned and effective your social strategies are, if your site isn’t prominent in search results, your business and brand will have a hard time (if not an impossible one) growing. One of the most important things you can do...
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Pinpointing the best marketing strategy for your business is always a goal worth achieving. The best process to get there will depend on your overall marketing knowledge and how you implement it. One of the most important aspects to tackle early on is knowing the difference between B2B and B2C...
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A lot of websites use Simple Mail Transfer Protocol (SMTP) to handle transactional emails. Most Email Service Providers (ESPs) offer SMTP support, so finding solutions with this in mind should be simple. However, quality can sometimes be an issue – something not affecting Mailgun or SendGrid. To...
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Do you have a business that serves customers in a specific location? If so, geofencing marketing can help you target the right audience. Geofencing helps marketers draw borders around the locations that see their paid ads online. It serves to attract customers to a brick-and-mortar location to do...
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Do you want to maximize your e-commerce store’s online presence? Shoppable posts will get your products in front of more potential customers. Shoppable posts allow brands to list products on social media posts. Users scrolling through the feed can find, tap, and purchase products directly inside...
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Are you looking for deeper insights into your audience’s behaviors, intent, and journey? Incorporating deep learning for marketing into your strategy could help you better understand and personalize your customers’ buying experience. Curious about what deep learning is and how it works? Let’s...
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