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Website redesigns can be both exciting and challenging for businesses. There is no small amount of high hope for the redesign, yet this is a monumental undertaking. A redesign can solve your existing problems by giving you a chance to strip a site down and build it back up again. Take it from...
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Any website owner’s dream is to make their site a popular destination that people naturally find. Not only is this possible, but you have (multiple) reliable ways of determining how and where that traffic is coming from. Now, there are free ways of measuring and monitoring website traffic....
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Ever dream of setting up a system that works by itself—day and night, weekday and weekend, office hours, or on vacation? I know you have—and for good reason! Setting up automations save so much time, adds consistency to your marketing, and allows you and your team to iterate your marketing...
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You have probably tried using ChatGPT already, but there are other compelling AI chatbots, like Google Gemini, that you can use in your daily life and at work. For a week, I’ve been splitting my time between my ChatGPT Plus and Gemini accounts so I could share all the things I’ve...
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Many of us are freelancers or agency owners who build websites for clients. If you consider this your full-time job, you’re always looking for more income streams to prop up your business. I have found that SEO (and all its different types and niches) is a natural fit for most web design...
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A website’s loading speed can make or break its success. If you compare two identical pages, the faster page gets preferential treatment from search engines like Google. Fortunately, there is a way to test your website’s speed and get advice on improving it. It’s called Google...
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For those of us in the US, you know things don’t look certain for the future of TikTok. The federal ban on TikTok has left creators scrambling for what’s next. It has also created a lot of different possible scenarios from TikTok’s side. We’ve already seen lots of pivoting...
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Email marketing is one of the most efficient and cost-effective ways to reach and engage with your target audience. With the right strategy and approach, you can use email to build relationships, drive conversions, and increase customer loyalty. I have selected the most effective types of email...
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I’ve seen my share of business owners managing their email subscribers manually via spreadsheets and old-school pen-and-paper signup sheets. But there are now so many dead-simple ways of collecting new subscribers that the old methods should be retired. If you use Mailchimp and a WordPress...
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Getting the most from your email marketing campaigns requires understanding what metrics to track on your analytics dashboard. But the good news is that email marketing metrics provide unique insights into your campaign’s performance, allowing you to make data-driven decisions to optimize...
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Email marketing is a powerful marketing strategy that can help businesses stay connected with their customers. It can deepen customer relationships and provide an avenue for both education and promotion. This article compares two of the most popular small business email marketing platforms,...
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Black Friday is the ultimate shopping holiday, and this year, we’re spotlighting some of the top deals outside the Divi ecosystem. These exclusive offers on industry-leading tools and services are designed to help creators, marketers, and entrepreneurs like you elevate your projects without...
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