11 Best Multipurpose WordPress Themes in 2024 (Ranked)

Last Updated on February 21, 2024 by 23 Comments

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First Pick


Pricing: $89 per year
Standout Features: Flexible Website Creation, A/B Testing Capabilities, 300+ Website Layout Packs

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Second Pick

X | The Theme

Pricing: $138 per year
Standout Features: Proprietary Cornerstone Builder, Real-time Editing, 30+ Additional Premium Plugins

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Third Pick


Pricing: $69
Standout Features: Deep WP Bakery Integration, Native LMS Module, 600+ Complete Website Sets

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Blog / WordPress / 11 Best Multipurpose WordPress Themes in 2024 (Ranked)

There are plenty of niche-specific WordPress themes out there. If needed, you can easily find themes dedicated to specific topics like education, travel, and more. But what if you want something a little more flexible? That’s where knowing and finding the best multipurpose WordPress themes come in.

You can use multipurpose themes across a vast array of verticals. That means you can invest in one multipurpose theme and use it over various personal or client projects.

But nowadays, everyone and their mother are calling their themes multipurpose. So, how can you separate the wheat from the chaff? Easy – with this list of the best multipurpose WordPress themes.

What Makes the Best Multipurpose WordPress Themes?

While choosing what I think are the best multipurpose WordPress themes, I focused on a few critical criteria:

  • Sales/download numbers (when available): I view it as a positive when a theme is popular. It usually means a more vibrant community and indicates that the theme will continue to receive support and updates.
  • Reviews/star ratings (when available): Good ratings are always positive.
  • Adherence to modern design standards: that is, things like following responsive design principles, modern aesthetics, etc.
  • Ease of using it as a multipurpose theme: When multipurpose themes include templates or demo content, it is easier to use the theme across various niches. If a multipurpose theme takes lots of hacking to use, what’s the point?

The Best Multipurpose WordPress Themes

Now that you know what we considered while going through the different themes, let’s dig into the list!

1. Divi

Divi, premium WordPress website builder plugin

Are you an Elegant Themes member? If so, you’ve already got access to a tremendous multipurpose theme. It’s called Divi, and you might have already heard of it. Divi is flexible enough to create any website you throw at it. You’ll also get neat features like Divi Leads for A/B testing and the Divi Role Editor, which go far beyond what’s baked into most multipurpose themes. With Divi, the possibilities for the type of sites you can build are endless. If you want a one-page website, you can build that. If you’re going to launch a blog or your online portfolio, Divi can also help you imagine that.

Divi Full Website Packs

Additionally, we have more than 300 complete website layout packs for various sectors and businesses. Non-profits, blue-collar companies, or web design agencies can all use Divi to build fully featured websites without using code. Powered by more than 2,000 individual page layouts and counting, no matter what the purpose of your website is, Divi has a place in your web design toolkit.

Other features include:

  • Divi Builder for visual and backend page building
  • 300+ complete website layout packs
  • 2,000+ page layouts
  • Tons of child themes and third-party designs
  • Heaps of free header and footer options

Pricing: Paid plans start at $89 per year

Get Divi

2. X | The Theme

ThemeCo Pro and X Premium WP Themes

X Theme is one of the all-time best sellers at ThemeForest, with over 200,000 sales and a 4.8-star rating.

It comes with the Cornerstone page builder and tons of standard and expanded website demos across various verticals, such as churches, restaurants, and spas. No matter your industry, X Theme has a website demo that you can install, modify, and use on your site without having to learn a line of code.

X Theme also uses the WordPress customizer for easy real-time editing. You’ll also get custom shortcodes and various header/menu layouts.

Other features include:

  • Proprietary Cornerstone visual, frontend builder
  • 15+ full site demos
  • 30+ additional premium plugins
  • Four unique shop designs
  • Responsive styling and controls
  • Native slider builder

Pricing: $138 per year.

Get X | The Theme

3. Bridge

Bridge Premium WordPress Theme

Bridge is one of the best multipurpose WordPress themes for those who love using the WP Bakery page builder. Deeply integrated with this builder, you have over 200 elements to build your pages and posts. Bridge has over 600 demos, so you can quickly build a website for any sector.

In addition to its vast library of demos, Bridge also has native plugins to help you enhance your site. It has a music module to connect with popular music platforms like Spotify and SoundCloud. Its native LMS module brings online learning to your website without needing an additional plugin. As a multipurpose WordPress theme, Bridge takes you further than most.

Other features include:

  • 600+ complete website sets
  • 200+ web design elements
  • 24 layout concepts
  • 7 portfolio list layouts
  • Build pages with Gutenberg, Elementor, or WP Bakery

Pricing: $69

Get Bridge

4. Astra

Astra responsive WordPress theme

Proclaimed as the most downloaded and popular WordPress theme, Astra balances its free and pro feature set very well. Astra has over 200 website templates available for a variety of sectors. Designers, bloggers, small businesses, and others can easily find a free – or premium – Astra website template to begin building their website.

Astra is performance-focused, so your site will perform well for visitors and search engines. You can build custom headers, footers, page templates, and more with its native builder. Alternatively, you can use page builder plugins like Elementor and Beaver Builder to build your website.

Other features include:

  • Gutenberg compatible
  • Header Footer Builder
  • Multiple blog post layout options
  • WooCommerce integration and customizations
  • Integrates with LifterLMS and LearnDash

Pricing: Free, Paid plans start at $59 per year

Get Astra

5. GeneratePress

GeneratePress best WordPress theme

With a focus on performance and an excellent working relationship with the Block Editor, GeneratePress is the best multipurpose WordPress theme for those who want to build a supercharged website. While it may not have many fancy modules, it emphasizes accessibility, clean code, and usability. GeneratePress has a site library where you can find several professionally designed starter sites. Whether you’re looking to build a business website, blog, or online store, GeneratePress can help you do all the above.

Other features include:

  • Works well with Gutenberg, Beaver Builder, and Elementor
  • Block-based Theme Builder
  • Integration with WooCommerce
  • Extensive library of professionally designed websites
  • Multiple menu and navigation controls, including off-canvas, secondary navigation, and sticky options

Pricing: Free, Paid plans start at $59 per year

Get GeneratePress

6. Genesis Pro

Genesis Pro by StudioPress

Another theme that leans into the Block Editor is Genesis Pro. This multipurpose theme makes it simple to create and use content quickly. Equipped with prebuilt sections, custom page layouts, and more, you can build any website with the Block Editor and Genesis Pro. While it does have a free version, the Genesis framework, Genesis Pro, gives you more power and guidance. It’s an enhancement to WordPress’ Block Editor, allowing you to speed up your design workflow while adhering to clean coding standards. If these aspects of web design are essential to you and your business, Genesis Pro is one of the best multipurpose WordPress themes for you.

Key Features:

  • 15+ optimized blocks for the Block Editor
  • 50+ pre-built, full-page layouts
  • 130+ pre-built sections
  • Premium block library through Genesis Blocks plugin
  • Advanced block fields

Pricing: $360 per year

Get Genesis Pro

7. Hello Elementor

Hello Elementor responsvie WordPress theme

Hello Elementor is a free multipurpose WordPress theme that works perfectly with the page builder Elementor. If you want to keep costs low for your next WordPress project, you can use Hello Elementor with the free page builder version and still build a unique and feature-rich website for your needs. Powered by Elementor, out of the box, you receive more than 100 widgets that you can use on your pages and posts. It is also a lightweight WordPress theme, so you don’t need to worry about page speeds as you build your site. By upgrading, you’ll get access to Elementor’s kit library, which has over 100 ready-made designs for any business, project, or site you’d like to create.

Other features include:

  • 100+ ready-made designs and website kits
  • Drag-and-drop visual editor
  • WooCommerce Builder
  • Loop builder for custom post types
  • Global fonts, colors, and CSS

Pricing: Free, Paid plans start at $59 per year

Get Hello Elementor

8. Ultra

Ultra WordPress Theme, and one of the Best Multipurpose WordPress Themes

Themify’s Ultra is a powerful multipurpose theme that makes it easy to customize every aspect of your site. It ships with several “skins” that help you quickly create a website for niches like restaurants, weddings, fitness, lawyers, and more. Ultra comes with preset typography that you can use for your site. Alternatively, you can also choose from over 600 Google Fonts. You can create a color palette that can be used globally throughout your site. Regardless of your industry, website requirements, or branding, you can use Ultra to build the site of your dreams easily and efficiently.

Other features include:

  • 60+ pre-designed layouts
  • 30+ design skins and demo sites
  • 17 header/page styles
  • 5 single post layouts
  • Themify Builder for drag-and-drop page building

Pricing: Free, Paid plans start at $59

Get Ultra

9. Avada

Avada Premium WordPress Theme, and one of the best multipurpose themes on ThemeForest

With over 880,000 sales, Avada is the #1 selling theme on ThemeForest (among all themes, not just multipurpose themes). It ships with many demos, making it a “Swiss army knife” of WordPress themes. Avada comes with several builders for various site functions. There is the Header and Footer Builder, which is self-explanatory. It also has a native popup and form builder, eliminating the need to add additional plugins to your site. Having these tools integrated into your WordPress theme makes Avada one of the best multipurpose themes available on the ThemeForest marketplace for people who want more control and customization in their WordPress theme.

Other features include:

  • 90 pre-built websites
  • 120+ design and layout elements
  • Avada WooCommerce Builder
  • Visual Mega Menu Builder
  • 6 premium plugins included

Pricing: $138 per year

Get Avada

10. Flatsome

Flatsome Premium WordPress theme and one of the best Best Multipurpose WordPress Themes for eCommerce

Flatsome is one of the best multipurpose WordPress themes for eCommerce. While many of the themes on our list are integrated with WooCommerce, Flatsome focuses on online selling. Yet, you can build a capable website without a store with this theme. Flatsome is mobile and speed-optimized, so your WooCommerce store will perform well for your users and search engines. Flatsomes UX Builder is 100% compatible with the Block Editor. It is a live page builder with an extensive element library. You can build any website or online store with Flatsome.

Other features include:

  • 300+ pre-defined layouts and sections
  • Drag and drop header builder
  • Live visual page builder
  • Multiple product grid and portfolio layouts and styles
  • Built-in slider and banner system

Pricing: $118 per year

Get Flatsome

11. The7

The7, one of the Best WordPress Multipurpose Theme
Trusted by more than 280,000 users, the7 may be the last on our list, but it is certainly a contender as one of the best multipurpose WordPress themes available today. It integrates deeply with Elementor, extending its widget library, theme builder, and WooCommerce editor. This gives you greater control over all aspects of your site. The7 also has an extensive library of demo sites, so you can quickly and efficiently build any site you need. This theme has also created several custom post types like testimonials, portfolios, teams, etc., and has corresponding widgets to showcase them on your site. If you want to amp up the power of the Elementor page builder plugin, The7 is a great theme to use.

Other features include:

  • 60+ demo sites
  • 25+ content widgets
  • 20+ WooCommerce widgets
  • Works well with Elementor and WP Bakery
  • Easy custom post-type layout builder

Pricing: $78 per year

Get The7

Multipurpose Theme Price Comparison

Here is a brief overview of the rank and price of each theme to help make your decision

ThemesPriceFree Option
🥈X | The Theme$138/yearVisit
6Genesis Pro$360/year✔️Visit
7Hello Elementor$59/year✔️Visit

What is the Best Multipurpose WordPress Theme?

Without question, our Divi theme gives you tons of flexibility for creating multipurpose designs! And it is an excellent choice for newbies and professionals alike. For another epic live building experience, you can count on X The Theme to make building your new site easy. Finally, consider Bridge if you’re a fan of WP Bakery and want an extensive library of demo sites to lean on.

We hope you enjoyed the list of the best multipurpose WordPress themes! As mentioned, there are heaps of multipurpose themes out there nowadays, so we hope we helped you filter down the field to only the most popular and best-reviewed. Check out our main post on the best WordPress themes if you want more WordPress theme recommendations.

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding the best multipurpose WordPress themes. Did we miss one? Leave a question below, and we will respond!

What is the best multipurpose WordPress theme?
Divi is considered one of the best multipurpose WordPress themes due to its impressive features. It offers the Divi Builder for easy visual and backend page building, allowing users to create stunning designs effortlessly. Divi provides immense flexibility with over 300 full website layout packs, 2,000+ page layouts, and a wide range of child themes and third-party designs. Additionally, it offers many free header and footer options, making customization a breeze.
What is the best free multipurpose WordPress theme?
Astra is widely regarded as the best free multipurpose WordPress theme due to its remarkable features. It has earned the distinction of being the most downloaded and popular WordPress theme ever. With over 200 website templates catering to various sectors, Astra provides ample choices for designers, bloggers, and small businesses. It seamlessly integrates with Gutenberg and offers a Header Footer Builder, multiple blog post layout options, WooCommerce integration, and customization capabilities. Moreover, Astra integrates smoothly with learning management systems like LifterLMS and LearnDash, making it an ideal choice for educational websites.
What is a multipurpose WordPress theme?
A multipurpose WordPress theme is a versatile theme that aims to cater to a wide range of users and purposes. These themes are designed to provide diverse design options and flexibility, allowing users to create websites for various purposes. Developing a successful multipurpose theme requires significant design expertise to meet the diverse needs of different users.
What are the key features of a great multipurpose theme?
A great multipurpose theme, like Divi, offers flexibility to create a wide range of websites. Divi goes beyond typical multipurpose themes with features like Divi Leads for A/B testing and the Divi Role Editor. With Divi, you have endless possibilities for building different types of sites, whether it's a one-page website, a blog, or an online portfolio. Divi's versatility empowers users to bring their unique visions to life with ease and creativity.
What is the fastest multipurpose WordPress theme?
If you are looking for a highly-capable multipurpose WordPress theme without the bloat, consider using Divi. It comes with unique performance-boosting features such as critical CSS and a dynamic feature framework that only loads the features you use.
What is the cheapest multipurpose WordPress theme?
Astra is a highly cost-effective multipurpose WordPress theme, with paid plans starting at just $59 per year. Despite its affordability, Astra offers impressive features such as compatibility with Gutenberg, Header Footer Builder, multiple blog post layout options, WooCommerce integration with customization options, and seamless integration with LifterLMS and LearnDash for e-learning websites. Astra provides excellent value for money without compromising on functionality and versatility. Divi also offers amazing value since it offers unlimited website usage and a lifetime license, which Astra does not.

Article thumbnail image by olesia_g / shutterstock.com 

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  1. My friend suggested I try the Kadence theme for my website (LearnAboutCat), so I gave it a shot. I have to say, I’m really impressed! The theme is not only lightweight, but it also responds quickly. It has even surpassed my expectations in terms of how well it performs.

  2. Nowadays there are plenty of wordpress themes, but while choosing which one is the best theme. The answer will be the provided themes by you are the best as they seem to be fit in the criteria. Thanks for listing out the themes.

  3. Awesome list! I’ve tried about half of these before, but where’s Divi at? 😛

  4. Therese still a few things I would like to see in Di vi
    After Divi, it was like working in a coal mine.

  5. I think this post is absolutely brilliant. Post a bunch of multi-purpose competitive and popular themes and wait for the trolls to whine that their theme wasn’t listed and, as you guessed correctly, their theme is “far superior” to the rest mentioned in your post. Then as smart product managers, you’ll review the mentioned and lauded themes and add them to your theme feature competitive analysis. Love it! Great research strategy Elegant Themes!

  6. Half of the presented Themes use visual composer it’s awful! Do not think that Themes with visual composer can do to claim leadership!

  7. Ive been an Elegant themes member for a few years but found a lot of the themes a bit clunky and needed a fair amount of work to customise for what I wanted so used Avada for some of my bigger clients. I am currently in the process of converting all of the Avada sites to Divi now as I find it faster to adapt and the final websites run faster, Avada has got too bloaty and to be honest a lot harder work than building with Divi. Add in Divibooster and the work flow is a lot easier. Theres still a few things I would like to see in Divi (one click Align text box left/right in sliders. Remove side bars in Woo product pages) but I have code for them.
    Still I am happy to buy more licences for clients sites rather than Avada (yes I have a developer licence but if theres no payment for the developers then the theme will stagnate)

  8. Hi Brenda Barron,

    Thank you so much for sharing this awesome Theme list. I already used Avada, X-theme for my client website. I think enfold theme also good one.

  9. Are any of these theme compatible with elementor? I really wish these authors were just to sell them on their own website because they look really nice. Their affiliate program needs alot of work :/

    • Generate press is. Divi also plays nice with elementor 😉

  10. For me it’s the same argument as why use a Mac when a PC is so much cheaper – it’s the support. With Divi I get prompt support and there’s a phenomenal community to interact with.

  11. ladies & gentlemen, let’s be honest, many of those mentioned themes are not popular, this post is misleading! themes like GeneratePress & Smart Passive Income Pro Theme + Genesis Framework with Elementor as builder are popular nowadays & reviewed as the best combination for any project, period. that’s why sir nick & his team of Elegant Themes are trying their best to improve all their themes & builder to catch-up or beat those themes & builder. period.

  12. Hi,
    Sorry but anybody can cut & paste info and list some themes… GeneratePress,
    Customizer and the new 2017 theme are all wonderful and free with good support and should be mentioned. I would like to see some real theme testing not a bunch of sales words.

    Thank You anyway..

  13. I have used Divi on two projects, and tried to use Oshine on one.
    Oshine did not work for me. The Interface is very dark, type very small, and the contrast too low. After Divi, it was like working in a coal mine.
    On a positive note, they do have good support. (Except the last question I asked – twice – never got answered.)
    I am not saying it won’t work for the next guy, but for me the negatives outweigh the positives.

  14. Basically right, However, not mentioning the Weaver Xtreme that can be downloaded for free from WordPress, is truly skipping one of the best free multipurpose WordPress themes around.

  15. I’ve used Divi a lot, but want to try something new for my next big project. I just can’t make a decision between Bridge, BeTheme and Uncode. Finding it hard to pick one over another, they all have really good reviews but would appreciate some advice from anyone who has used any of these themes?

    • Look at webflow.com

    • Go with Bridge Theme

      • Thanks for the advice. I really like Divi, but it lacks in a few areas that I’m hoping Bridge will deliver. Is Brigde support pretty good?!

        • They generally reply within 24hr

  16. I also was expecting to se Bridge also… This is the only theme I use now. They’ve just released version 11 (And sometimes fall back to Divi).

    Want to use Divi more because of my subscription but have found Bridge to solve all my problems.

  17. These themes are too expensive. I also have clients that want to sell stuff and need an listing theme. Something more affordable. It’s why I don’t use The software, I hard code it.

    I am a retired guy, playing with computers! It’s fun for me! Don’t want these fancy pics, simple websites.
    For Hobbyist, guy with a sport fetish, car collection with stuff to get rid of, but not alot.

  18. You must be Kidding!!! No Bridge Theme or Salient Theme in that list, all these themes like the fox and other themes are clones of Bridge and Salient.

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