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Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you...
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WordPress is undoubtedly impressive, but where it shines is as a content management system. For websites that have to go beyond being blog-centric, you may find that out-of-the-box WordPress is lacking. But, there’s no need to switch site builders. With the best free WordPress plugins for...
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Marketing is getting more difficult and the entire landscape is more competitive. That means that it costs more to run a marketing campaign—no less a marketing department. You need solutions, strategies, and tactics working together to drive revenue, leads, and a spot in the future for your...
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Lead generation is a crucial component to consider when creating a WordPress website for your business. In addition to great design and SEO, you also have to consider what the visitor will do once they’ve arrived. Driving visitors to your website isn’t as valuable as converting those visitors...
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How do you know you can trust a new platform for your personal or business website? It can be a difficult decision. In this article, we are going to compare WordPress (the popular CMS) and Tilda (an upcoming website builder). We’ll compare the two platforms in terms of their ease of use,...
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If you are in the marketing business, you know how important emails are. Improving sales, generating more traffic, and creating personalized content are just a few ways to use email marketing campaigns to grow your business. Some folks out there will try to tell you that email marketing is dead,...
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From recovering lost passwords to making new accounts, WordPress uses email for many tasks. However, the Content Management System’s (CMS) included email feature isn’t the most reliable. Therefore, we recommend using an SMTP service to send emails through your WordPress site. In this...
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Selling hosting packages to customers can be a profitable venture. However, sourcing and configuring hosting hardware and software can be expensive and challenging. With reseller hosting, you can offer services that rely on existing infrastructure, and still provide an excellent user experience. In...
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Choosing the right domain name for your website is an important decision. However, you’ll also need to find the best place to purchase it from. Fortunately, there are several companies that offer domain name registration at affordable prices and with additional features. In this post, we’ll...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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Learning some Search Engine Optimization (SEO) skills can help boost your visibility in Search Engine Results Pages (SERPs). Even if you already have an optimization strategy in place, it could be worth taking the time to discover the latest updates in the field. Fortunately, SEO training courses...
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One of the greatest advantages of WordPress is the number of plugins available. Many of those plugins are free and provide a good amount of features. Many times, though, we find that it’s best to purchase a premium WordPress plugin. Since premium plugins are not always cheap, it’s...
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