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Many people in the WordPress sphere (and those visiting Elegant Themes) are self-employed, either as freelancers or entrepreneurs (or both). They belong to a growing group of people who earn a living and support themselves through the WordPress platform. Being your own boss has many upsides but...
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Growth hacking and WordPress is not a topic that is talked about very often. That’s surprising since growth hacking is very prominent in the world of startups as is WordPress. Besides that, the platform is perfectly suited for growth hacking, making the two a match made in heaven. However,...
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Worrying about how to improve time on site can seem like a waste at first. After all, does it really matter how long visitors stick around? Isn’t the main point that they come to your site at all? Yes, it matters. However, total visitors is also a bit of a feel-good metric. Because it’s...
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When it comes to generating traffic, the majority of people concentrate solely on Google. There are good reasons to do so. After all, 93 percent of online experiences start with a search engine and Google’s global market share is around 80 percent. So, if your goal is to generate traffic, the...
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Content is the main driver of Internet traffic these days and an increasing part of online marketing revolves around creating more of it. While that is good for end users who have access to more and more top-quality web content, it is not always pleasant for content creators — competition is...
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SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field. In former times you were...
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With the ascent of mobile devices, website speed has become increasingly important. These days, consumers expect websites to load within two seconds or less. Anything more and they are likely to push the back button on their browser. One of the most effective ways to make a website load faster is...
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As a regular reader you may have noticed that recently we have been publishing a lot of in-depth reviews of code editors. We first started off with Atom, then moved on to Sublime Text and Adobe Brackets. The goal is to give you an understanding of the features, pros and cons of each editor so you...
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Anyone working with WordPress or websites in general sooner or later has need for a code editor. Whether for some quick and dirty CSS hacking, modifying or creating page templates or setting up a child theme (for example, for a Divi theme), there are so many opportunities where normal text editors...
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Code editors are the go-to tool for anyone looking to make more profound customizations in WordPress or dive deeper into web design and development. They can make the work much easier than standard text editors. The problem: There are loads of options, making it difficult to decide on the right...
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WordPress allows for loads of customizations out of the box. Plugins, page builders and themes enable even non-technical users to create almost any kind of website. But even powerful themes (like Elegant Themes’ own Divi) can be greatly extended with a working knowledge of HTML, CSS, and/or...
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