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When running a WordPress-based business, streamlining your workflow is important. This is doubly the case when managing multiple clients. Anywhere you can save time is a worthwhile endeavor. Too often, each aspect of running a business has its own bit of software and it’s own separate interface....
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I know you already spend heaps of time writing content for your WordPress site. But how much time do you spend on the images you use in your content? If you’re like a lot of bloggers, probably not that much. In this post, I’m going to dig into some basic image editing tricks and tips to help...
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If you’re a regular reader of marketing blogs, you’ve probably come across push notifications at some point, whether you were aware of it or not. You know, those often (but not always) annoying boxes that pop up asking you for permission to send notifications. Seen ‘em? They’re a fairly new...
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Want to offer quality educational content via WordPress? One great way to do that is to add screencasts to WordPress. Whether you need to educate your clients or your website visitors, screencasts are an excellent choice. In this post, I’ll discuss some of the benefits of screencasts and how you...
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You work hard to make your site awesome. And with all that work you put in, the last thing you want to do is lose your site to some malicious hacker. When it comes to hackers and WordPress, plugin vulnerabilities are one of the easiest ways for the bad guys to get in. Because of its popularity,...
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If you read a lot of blogs, you’ve probably come across an infographic at least once in your life. They’re those long-form images chock full of interesting facts and statistics. And infographics aren’t just fun to look at…they’re also a great marketing tactic for your website. But if...
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It’s the new year, which means resolutions abound. But I have one you probably haven’t considered. Make 2017 the year you resolve to finally create a content marketing strategy for your business. In this post, I’ll tell you why and how you can create your very own content marketing strategy....
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Community management is a hot topic these days. Brands are itching to not only find new customers but also retain existing ones. And one of the best ways to simultaneously achieve both goals is developing engaged communities. In this post, I’ll discuss the basics of community management. Then,...
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If you have a WordPress site, chances are you find yourself writing content from time to time. Whether you’re writing this content directly in the WordPress Editor or a desktop tool like Microsoft Word, you may be missing out on a more enjoyable writing experience. For serious writers, a...
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Do you know the average length of content for pages ranking first in Google? It’s a massive ~2,500 words! And while we can’t know for sure whether that relationship is causative or correlative, the fact remains that longform content dominates the search engine rankings. But when you create...
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Rebranding…whether you’re going into it excited or looking at it as an unfortunate, but necessary, step you need to be ready for a difficult process. But difficult doesn’t mean impossible… In this post, I’ll dig into all aspects of rebranding. I’ll cover some reasons why you...
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Maybe you missed it, but animated GIFs have gone mainstream. They’re on Twitter, Facebook, and some of your favorite SaaS blogs. And while they’re fun to look at, if you don’t compress GIF files, they may take forever to upload to WordPress (and then drag down your site’s performance once...
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