The Best WordPress Popup Optin Plugins To Help You Gain More Subscribers

Posted on July 18, 2014 by in Resources | 85 comments

The Best WordPress Popup Optin Plugins To Help You Gain More Subscribers

In April, I spoke at greath length about Why Your Website Needs An Email Newsletter. Email marketing is, without doubt, the most effective form of marketing a business online. Social media is obviously effective too; though there is no substitute to delivering your message directly into someone’s inbox as most people check their inbox every day.

One of the most effective ways of increasing sign up rates to your email newsletter is to display a pop up message to visitors. These can be displayed immediately, or after a specified period of time, such as a certain number of page views or a certain number of seconds.

In this article, I would like to share with you some great WordPress plugins that can help you display a pop up banner on your page with your newsletter sign up form.

Bloom by Elegant Themes

First of all, we would be remiss if we did not mentioned our very own email opt-in plugin Bloom. If you are already an Elegant Themes member, then you can download this plugin for free! We have spent months building what we think is the ultimate email opt-in plugin for WordPress. Not only does Bloom come with email popups, it also includes 5 other integration types. Capture your visitor’s attention with beautiful fly-in boxes, inline optins, opt-in shortcodes, or even requires visitors to sign up to your newsletter before accessing premium content using the Bloom locked content opt-in form.


Not only is Bloom incredible comprehensive, it’s also an absolute pleasure to use. We have built a custom administration panel that makes it easy to build opt-in forms and place them anywhere on your website. You have completely control over where each popup appears (down to the individual post and page level), as well as how each popup is triggered. You can utilize custom triggers to control when your popup is shown to your visitors. Show popups automatically using a time delay, only after they reach the bottom of your post, or even after they comment or purchase a product. With such a precise level of targeting, you can improve your conversion rates like never before. Bloom also comes with a complete A/B testing system so you can figure out which triggers and designs work the best.

Dreamgrow Scroll Triggered Box (FREE)

Dreamgrow Scroll Triggered Box is a free WordPress plugin that will display a box on your page once the reader has scrolled down the page. The box will disappear if the user scrolls back up the page.

It offers a huge amount of customization. You can display the box on the left, right, or middle of the page. You can also adjust the height in which the box is displayed, the width of the box, and the number of days the box stays hidden if a visitor closes it. The box can be shown on posts, pages, and/or the home page.

In the settings area, you can enter the content that is displayed in the box. You are not restricted to display a newsletter sign up form. You could also use it to display a banner or a simple message to readers. Social media sharing buttons can be enabled in the box through the settings page and there are four different colour schemes available too. Alternatively, you can style the box using custom CSS.

Dreamgrow Scroll Triggered Box

Dreamgrow Scroll Triggered Box is a cool way of displaying a newsletter form, banner, or message, to your visitors.

Cliftons Lightbox (FREE)

Cliftons Lightbox was designed to allow you to display a lightbox to visitors. It was specifically geared towards generating sign ups to a newsletter.

The layout of the message is fixed. You can display a description, up to five bullet points, and either an image or a YouTube video. The newsletter sign up fields are displayed underneath. While the plugin does not come with any additional styles, it does allow you to specify a delay in seconds until the lightbox is loaded. You can also link to a privacy statement and choose the length of the lightbox cookie so that it is not displayed to visitors every time.

Cliftons Lightbox

Cliftons Lightbox is a useful free newsletter plugin that displays a sign up form using a lightbox.

ITRO Popup Plugin (FREE)

ITRO Popup Plugin can be used to display a pop up message to your visitors. It allows you to create your message using the WordPress visual editor. This makes it easy to create and style a good looking message. It also lets you easily integrate images, header tags, YouTube videos, and much more.

The settings area offers a lot of customization options. You can adjust the height and width of the pop up, the background color, borders, padding, and margin. You can also upload a background image for the box and there is an option to select what pages the pop up is displayed.

ITRO Popup Plugin

ITRO Popup Plugin is a flexible pop up plugin that can be styled through the WordPress admin area.

Popup Extension for Newsletter (FREE)

Developed by Satollo, their pop up extension plugin integrates with their Newsletter plugin. The pop up message can be configured using the WordPress visual editor and the settings page lets you change the size and dimensions of the pop up.

Rules can be defined for when a pop up is displayed. For example, you can display the pop up after a set number of views and after a set number of seconds. There is also an option to reset this after a defined number of days so that the message can be displayed again.

Popup Extension for Newsletter

If you use the newsletter plugin from Satollo, I recommend using their popup extension.

Icegram (FREE)

Icegram is a versatile free WordPress plugin that was launched recently. It allows you to promote your newsletter via a pop up, a notification bar at the top of the page, a small box at the bottom of the page, or a pop up message that displays a message in the same way a social media messaging system would pop up a chat box at the bottom of a page.

Every element of the message can be changed through the settings area. You can modify the title, target link, and position. The main body of the message can be entered using the WordPress visual editor; which gives you the freedom to create high quality banners and forms in seconds.

Messages can also be targeted. You can choose whether messages are displayed across your website or on selected pages. They can also be restricted to specific posts and pages by inserting a short code into a page. You can also schedule messages to be displayed between certain dates and target logged in users and visitors who are viewing your website with a specific device. One of the best newsletter pop up solutions available.


Icegram is packed full of features and is free to download.

YITH Newsletter Popup (FREE)

YITH Newsletter Popup is a free WordPress plugin that can display a floating newsletter form on your website. I really liked the simple way that the plugin is set up. There are two pages in the plugin settings area. One page controls the general settings of the plugin and the other controls the design of the newsletter.

In the general settings page you can define your title, image, and message. You can also choose the background color, custom CSS, and the typography and color of fonts. In the newsletter settings page, you can choose more colors and configure your newsletter form. There is no native support for email marketing services such as Aweber and MailChimp, therefore you have to define fields such as the newsletter action URL yourself.

There is no way to change where each images and content are positioned either, however the default layout looks great, so this should not be an issue for most people.

YITH Newsletter Popup

YITH Newsletter Popup is a great free newsletter plugin that also boasts support for WooCommerce.

WordPress PopUp (FREE / $19)

WordPress PopUp is a useful pop up plugin from WPMUDev that lets you create unique pop ups using the WordPress visual editor. This allows you to easily insert forms, text, images, and more. The plugin lets you decide whether a pop up is displayed under one of nine conditions. For example, you can display a pop up to a visitor that has never commented or a visitor that came to the page via a search engine. You can also ensure it is not displayed to those that have seen the pop up a defined number of times.

The size, position, and colors of the pop up, can all be modified. You can also make the pop up appear after a set number of seconds and choose whether visitors can dismiss your pop up forever. A pro version of the plugin is available for $19 that allows you to target specific geographic locations.

WordPress PopUp

WordPress PopUp is a flexible pop up solution that lets you control when a pop up is displayed.

Optin Revolution (FREE / $47)

Optin Revolution is a fantastic pop up plugin that lets you change everything through its newsletter pop up builder including the size, colors, padding, and margins. It has native support for Aweber, iContact, GetResponse, MailChimp, Constant Contact, and Wysija. All you need to do is select your email provider and enter your form code. The plugin will do the rest.

Optin Revolution Pro is available for $47. It offers split testing, A/B split testing, and analytical data. It also allows you to integrate videos directly into your form.

Optin Revolution

Optin Revolution is an easy to use newsletter pop up solution that can be downloaded free of charge.

Popup Domination ($47)

Popup Domination is a premium newsletter pop up solution that has support for all email marketing services and custom HTML form scripts. The plugin configuration options takes the pain out of designing your pop up form. It comes with 12 different layouts and color schemes, bullet lists, promotional images, custom bullets, security messages, and more.

The plugin also includes A/B split testing, statistics about clicks and conversions, support for exit pop ups, and lots of targeting options that lets you decide who sees the pop up, and who does not. There is also an option to force a visitor to subscribe to your newsletter before they can view the content of the page.

A basic license for Popup Domination retails at $47 and allows it to be used on one website. Three websites will cost you $77, while their $99 pro plan will allow use of the plugin on an unlimited number of websites.

Popup Domination

Popup Domination has everything you need to increase your newsletter conversion rates.

Subscribers Magnet ($37)

Subscribers Magnet is certainly one of the most versatile premium newsletter plugin solutions available to WordPress users. In addition to promoting your newsletter in a pop up, you can add forms inside blog posts, sidebars, the comment area, exit popups, footer bars, header notification bars, and more. There is support for Facebook connect so that logged in Facebook users can have their details entered into your newsletter form. The optin form can also be hidden once someone subscribes.

Analytical data is provided for all sign up forms and all form options are optimized for mobile devices. The plugin can also display forms on specific posts and pages. A single license for Subscribers Magnet costs $37 and a multi site license will set you back $97.

Subscribers Magnet

Subscribers Magnet lets you promote your newsletter in many wonderful ways.

Ninja Popups ($18)

I used Ninja Popups for a long time on my personal blog. It is a great plugin that supports all major email marketing services. Eight professional looking layouts are included with the plugin and the color scheme of each one can be customized through the settings area. Pop ups can be displayed on your home page, posts, pages, and categories. You can also display your pop up when the visitor leaves the page.

There is an option to lock a page’s content until the visitor has shared the page via social media or subscribed to your newsletter. A/B split testing has recently been added to the plugin too. Everything is simple to configure and the output is mobile friendly.

Even though Ninja Popups offers the same features as other premium newsletter solutions, it retails for only $18. An additional themes pack can be purchased for only $5 more that adds five additional stylish form designs.

Ninja Popups

Ninja Popups has many great features and only costs $18 to download.

Optin Monster ($49 Per Year)

Optin Monster is a recently released premium newsletter plugin solution that allows you to promote your newsletter using pop up messages, sidebar forms, forms after posts and pages, floating bars, and more. The plugin supports every major email marketing service and it supports custom HTML newsletter forms too. It features A/B testing, statistics about conversions, and an option to target individual pages. There is little it cannot do.

A basic license for Optin Monster allows use on one website and costs $49 per year for support and updates. A license for three websites costs $99 per year and an unlimited license will cost you $199 per year. The unlimited website option is also available as a one off fee of $349. Please note that the plugin can be used indefinitely once a license has expired, but you will not be eligible for support or plugin updates.

The unlimited website licenses also adds support for exit pop ups and additional fields such as discount codes, multiple fields, and buttons.

Optin Monster

Optin Monster gives you a lot of ways to capture an email address from your readers.

Pippity ($49 Per Year)

Pippity is a premium newsletter pop up plugin that comes with twelve unique designs. It features an innovative system that allows you to see what your pop up message looks like as you edit it. Bullets, images, and content, can all be added to pop ups easily through the pop up creator.

Pop ups can be be displayed once a visitors has viewed your content, after a specified number of page views, only on defined pages, and even once the visitor has closed the page. There is a lot of statistical data provided including clicks, impressions, and conversions. I used Pippity on my websites for more than a year. The plugin does have many great features, however I found to be a little buggy and the statistics never seemed to be accurate. It has been a year or so since I have used Pippity on a live website, therefore I am unsure whether these issues have been addressed.

A license for Pippity costs $49 per year for use on one website, $87 for five websites, and $164 for use on unlimited websites. All plans include support and updates while your license is still active.


Pippity provides a lot of analytical data about visitors and conversions.

WP Subscribers ($47)

WP Subscribers is an interesting premium newsletter solution for WordPress that has native support for all major email marketing services. It even supports Google Feedburner. It can be used to add a lightbox powered pop up newsletter sign up form on your website. It also lets you display a subscription form in a footer bar, inside the post and page content area, in sidebars, and in exit pop up messages. There is an option to add a subscribe option to the comment form and to your user registration form too.

Eleven unique designs and eight color schemes are available for the pop up form. The plugin shows you statistics on how many times a form has been displayed and how many times the form has been completed. There is also a unique referral system that awards points to those who refer others to subscribe. As far as I know, it is the only solution online that lets subscribers refer others and lets you track who is doing it. It could be a useful feature for hosting a competition and increasing your subscription rate significantly.

A single license for WP Subscribers retails at $47, while an unlimited license retails at $77. Both plans come with lifetime updates and a 60 day money back guarantee, though only the unlimited plan comes with priority support.

WP Subscribers

WP Subscribers allows you to promote your newsletter in several different ways.

PopupPress ($15)

PopupPress is a simple pop up plugin that lets you display newsletter sign up forms, videos, audio, banners, content, and more. The pop up can be displayed using a lightbox or displayed via a slider, and there is support for image, video, and audio galleries. PDF files are also supported and there are many different ways to style and customize your pop up.

While PopupPress does not have any direct support for email marketing services, you can insert your newsletter sign up form directly using HTML. A license for the plugin retails for only $15 from CodeCanyon.


PopupPress can be used to display any kind of content in a pop up.

Multi Events Subscription Pop ($14)

Multi Events Subscription Pop is a newsletter pop up plugin for WordPress that has support for MailChimp, Aweber, GetResponse, iContact, Campaign Monitor, and the WordPress newsletter plugin MyMail. It allows you to export data to other newsletter systems via a CSV file.

Your pop up message can be displayed because of one of seven events, including opening a page, scrolling down a page to a particular point, or after a defined period of inactivity from the user. You can also display the pop up on your whole website or limit it to selected pages.

Multi Events Subscription Pop allows you to create the content of a pop up using the WordPress visual editor. This means that pop ups can be as simple, or as complex, as you would like. The plugin can be purchased for only $14 from CodeCanyon.

Multi Events Subscription Pop

Multi Events Subscription Pop can be used to load a pop up message under a number of different events.

40Nuggets ($37 Per Month)

40Nuggets is an online marketing service that aims to improve your lead conversions. Their plugin is listed in the directory, however their service is not free and the plugin is not technically a true WordPress plugin. When you install the plugin, you will see a 40Nuggets menu and sub menu items to add a new pop up, manage your existing pop ups, and check stats. However, all of these menu links lead you directly to the 40Nuggets website.

There are many other WordPress plugins listed in the official WordPress plugin directory that are only used to connect to a particular service. I am not a big fan of this, but it can be excused if the service is good. Sadly, 40Nuggets does little to justify the cost of their $37 per month entry plan. The service does have some cool features such as Google Analytics integration and geo-targeting, however the design of their pop up is incredibly basic. While you can change their sign up form colors, there is no selection of skins on offer. As such, I cannot recommend 40Nuggets.


40Nuggets has some interesting features, but their lack of design options limits the effectiveness of any campaign.

Optin Skin ($67)

Another option you may want to check out is Optin Skin, which was designed by popular internet marketer Glen Allsopp of Viper Chill. Glen designed the plugin not to include pop ups as he believes they are intrusive (technically, the plugin should not be on this list, although I had to include it as the plugin is so good!). Instead, Optin Skin offers five embeddable form positions: At the bottom of blog posts, after the first paragraph, at the top of blog posts, floated at the right hand side of the second paragraph, and a custom location such as a widget, or in a post or page using a short code.

The plugin works with all major email marketing services and comes packaged with 18 different designs. It has some unique features such as an option to fade your form. It also features A/B split testing and many styling options for forms such as buttons, eBook graphics, colors, and more. It also provides more accurate statistics than many other newsletter plugins as it only counts a form impression when the form can be seen; not when the page has been loaded.

A license for Optin Skin retails at $67 for use on one website and $97 for use on an unlimited number of websites. Both options come with support and a 60 day money back guarantee.

Optin Skin

Optin Skin is the perfect plugin for those of you who do not want to annoy readers with pop ups.

Love them or hate them, pop ups are one of the most effective ways of increasing sign up rates to a newsletter. Most of the plugins listed in this article have an option to only display a pop up on certain pages, or after a certain period of time or certain number of page views. There is usually an additional option to stop the pop up being displayed again if a visitor has dismissed it in the past. I recommend using these targeting options to ensure you do not frustrate visitors.

Alternatively, you may want to use one of the other message options that some newsletter plugins offer, such as a header bar, footer bar, or sidebar form. I have always found the area underneath an article to convert really well too. Boris Beo’s free WordPress plugin Optin Forms is a great way to integrate a newsletter sign up form in this area. I recommend trying the plugin out if you want to add a newsletter sign up form there.

I hope you have enjoyed this look at good newsletter pop up plugins for WordPress. If you know of any other suitable newsletter pop up solutions for WordPress, please feel free to share them in the comment area below. Also, be sure to subscribe to Elegant Themes for updates of our latest articles πŸ™‚

Article thumbnail image by Mauro Fabbro /

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  1. Hey Kevin,

    Thanks for another great resource. I agree, ninja forms is a great value and it works very well on client sites where I have used it. I am tempted to buy optin monster but I’m not sure if I need everything it offers. It certainly looks comprehensive and for that price tag it should be.


  2. Do you know what Elegantthemes uses? or is it Custom?

    Nice article.



    • Our popup is custom and not available in plugin form at the moment.

      • heh-heh… πŸ™‚

        “…at the moment.”

        Thanks for the research here Kevin.

      • “…at the moment.”

        Is this one on the back burner?

        I hope so.

      • Will it be part of the social media plugin you are writing?

        • Good point @Joseph.

          What news on the social media plugin?
          I for one am ticking off the weeks.

          • Oh yes. I have been sitting here waiting patiently. Every since that teaser was announced my company has been on the fritz!

      • I was going to ask the same question. I really like the elegant themes popup.

      • I think em…we’ve requested for this…then at the moment,hope it will ship with MONARCH! Yepee πŸ˜€

        • It would be great to have this vs. going elsewhere else (like SumoMe). Any updates , ETA ?

  3. Good article. I didn’t realize how many free options were available. I’m looking forward to the plugin Nick and Co. will be making at Elegant Themes. I’m sure it will have the best of all worlds built in!

    • We will do our best πŸ™‚

  4. Awesome post. I just had a big issue on my opt-in forms and I need all the resources I can get!

  5. Very nice!!! Thank you.

  6. Damn! That is one massive list! I’ve been looking for the best solution for my website for the past couple of days and decided to go for Ninja Popups. Although I’m pretty satisfied I never even heard of half the plugis mentioned on this list… Maybe there’s an even better solution for me out there.

    For example Ninja Popus doesn’t support closing the popup when you click outside the window and there’s some other stuff that required some tweaking before it worked the way I wanted. Good value though, it’s very cheap.

    Will check out these other plugins as well, thanks for sharing!

  7. could you recommend me a similar popup plugin to do the same but showing a video (from vimeo for example) ???

    thanks, great post !!

  8. When I last looked at optin form plugins, I found the apparent flexibility of defining on which pages/posts the popup should appear to be frustrating.

    What I wanted to was to define different pop-ups to appear in different places. What I got was flexible options for defining where the ONE pop-up appears.

    To save me investigating every one of the above options, can you recall, Kevin, if any of them include that facility?


    Great resource, BTW!


    • Popup Domination does the trick. I’m just about to launch a site as I speak with 2 running at the same time on different pages with A/B split testing.

  9. As ever Kevin another definitive post.

    I hate popups and despite what the marketers tell us about how well they work… I would never use one.

    Having said that, if Nick and his team were to produce one, I may have to eat a large portion of humble pie… a very large portion.

    • I hope you’re hungry πŸ˜‰

      • hungry indeed πŸ™‚

  10. No words of warning? Pop-ups are seriously annoying and are cited again and again as the number one most hated thing about websites. Gaining a few new subscribers isn’t worth all the lost traffic when users abandon your site in annoyance. Well-written content attracts well-qualified subscribers; interruptive gimmicks attract people who won’t even remember they subscribed — or why.

    • I agree. They drive me nuts and I usually will leave a site right away when I get one. Being a member of Elegant Themes and using their fantastic themes for my clients I can’t really leave here but let it be known the pops I get here are sending me in to a mental home.

      • Could not agree more, especially if the pop-up occurs immediately on first page load. If site content is of high quality, why then hide it behind a pop-up on first entry?

        No problem if the pop-up is launched as the result of clicking a ‘subscribe’ button, but anything that occurs automatically (i.e. without being requested by some visitor input) is both annoying and disrespectful

        • @Petrik

          I could not agree more, I tolerate it on this site because there is such great content but it drives me CRAZY and will usually leave the site. I’m sure I’m not alone. Having said that I would be interested in stats that show this type ‘pop up – sign up’ works.
          I’ve already signed up for the news updates on Elegant Themes yet and I keep getting the pops up. Surely there must be away – cookies – to record if an IP address has already signed up?

          • We do set a cookie when you sign up, which prevents the popup from appearing again. However, it is common for your cookies to be cleared, in which case the popup would start appearing again. We also set a cookie to make sure the popup is only displayed, at most, once per week. As far as popups are concerned, our is about as “least aggressive” as they come. Even this one, non-aggressive popup, however, has increased our newsletter signups by ~2000% percent (yes, you counted those zeros correctly).

            For a blog like ours, that is spending a ton of time and money on producing 100% free content on a daily basis that contains zero ads and zero affiliate links, I think that seeing a popup once a week is very small price to pay. In fact, it is not only reasonable for us to encourage our visitors to subscribe, I think that it would be silly not to.

            • Great stuff. I really like your exit pop. It’s so clean! I came here after searching ‘elegant themes exit pop’ in Google. Disappointed to see you don’t have it available to your users yet, but looking forward to the release! Days? Weeks? Months? I just signed up with your service. Go team!

          • Nick, Thank you for your detailed reply. For some reason I had the impression that the ‘Pop Up Sign Up’ appeared more often – like almost every time. I’ve just done a check and your right it certainly has not appeared.
            Those are impressive numbers. And yes the free content you have appearing on the site is also impressive and very, very helpful. I have learned a lot.
            At times I am too conservative in my thinking, and although I was thinking of putting a popup signup on my site I dismissed it because of other sites that seem to hit you right from the off.
            You have now given me food for thought about how I can better schedule something similar to what you have.

    • Popups WORK. Period. You may make a few visitors leave but especially if you offer something of value in exchange for the opt-in, pop-ups work and are a great way to get people on a list so you can provide them with more free content and establish a relationship with them.

  11. I have used WP Subscribers for many of my blogs for quite some time now. It’s laden with features with good looking forms and not resource intensive.

  12. Anyone knows a Popup plugin with schedule features?

  13. I totally agree. Pop-up forms drive me nuts and usually make me leave a site faster.

  14. Oddly enough, this came a day late – I was just researching this yesterday and looking for a simple but flexible plugin.

    I happened to find a new plugin “Popups – WordPress Popups” that allows you to edit popups like posts/pages and has some nice rules/filter options per popup, including one that prevents the popup on phones, which is a great addition.

    I’ll check some of the others here too, but so far, I like the simplicity, yet flexibility of this one.

    Thanks for your work on this list – bookmarked!

  15. Awesome article Kevin. I uses many popup plugins for eCommerce websites of my clients. But want to create like ElegantThemes Newsletter. Any tutorials please?

  16. Hey Kevin:

    LOVE your Author Box & Optin below!!! How do we create this? Is it in the package?

  17. What about instabuilder? It’s not only a great pop-up creator but has a lot of other features like nice graphics, content boxes, etc that you can use on your WP pages and posts. I’m not affiliated with them but they offer great features for marketers.

  18. Thanks for this great article! I am amazed and overwhelmed at how many options there are. Appreciate that you include the free and paid versions and what each plugin has to offer. Thanks again!

  19. Thanks for this article! I could certainly try out some of the pop-ups mentioned! Thanks again!

  20. Kevin – This is a great list, and we deeply appreciated you taking time to look at 40Nuggets even though you ended up not recommending it.

    40Nuggets has focused on building automated-intelligence, sophisticated targeting, as well as A/B testing platform that’s both easier to use and more automated than other tools we’ve found on the market.

    One of our biggest goals is that the intelligence we built in helps keep the popups user-friendly, showing up when the visitor is ready for it and therefore making it slightly less disruptive to the experience.

    Clients of ours have used this to get top results, and many of them previously used other tools.

    I learned from your review that the lack of ready made design-templates is a major drawback in the WP community. We’re going to fix that in the next month, and I’ll update you when it’s ready to launch.

    Thanks again for the feedback!

  21. I expected to see Hybrid Connect listed as one of the options. I plan to use it for a new site where trying to avoid being annoying is a high priority. This plugin, and a few others, offer slide in opt ins that can be set to slide into the bottom corner under predetermined criteria (eg. time on site etc).

    I’d like to hear others opinions on the attempt to balance high sign up rates with a less “in your face” approach that you almost always see with these plugins. I hate them rather passionately.

  22. Even though I hesitate to use pop – ups, the numbers support its use. I will try to hang in and wait for the ET release.

    1.Will the future ET plugin have a built in solution for the cookie cleared issue so that subscribers don’t have to deal with it again?

    2. Also…will it be tied to which plan we subscribe to or can we buy it outright?

    3. I am also wishing that one can chose which pages or posts it appears.

  23. I use Dreamgrow Scroll Triggered for long ago , i think is the best of ALL popup Plugin .

    This is my oppinion .

    Thank you .

  24. Great list. I’m surprised by all the free options. I better start exploring some of the free popup optin plugins. As I don’t really know what needs I have, It’s hard to choose the right premium plugin.

  25. Great article, Kevin. Thanks for sharing your roundup.

    Anyone have experience with SumoMe ListBuilder?

  26. Nice options for popup plugin. My favorite is YITH.

  27. Hey Nick, are you getting close to rolling out the ET popup yet?

  28. Nice job, but the one that ET uses may is the best for me. When do you think to release it? Please, let us know!

  29. Which of these plugins play well with themes built on Bootstrap or other responsive frameworks?

  30. Awesome article, thanks a lot

  31. Great list!

    Currently on the hunt since I fired Pippity. Generic themes, time-consuming setup (changing the colors requires code), buggy, and AWFUL customer service. Not worth the $$.

    Have consistently heard good things about Ninja Popups and really like some of their themes – gonna try that one out next.


  32. thanks for this great collection got one for my site πŸ™‚

  33. FYI, the YITH Newsletter Popup does support Mailchimp. When I installed it at (book publishers) it automatically conected to Mailchimp because I had a Mailchimp plugin already installed and connected to Mailchimp. No extra settings necessary.

    Incidentally, the Mailshimp plugin I am using is MailChimp for WordPress Lite.

    Thanks for the gret list. I had the YITH Newsletter Popup installed and configured – with split-testing – in about 10 minutes.

  34. Very nice article – well presented, well researched. Very helpful. I’m a novice, and frequently googling this or that to get a list, read reviews, the pros/cons, over to, etc.

    It’s quite in contrast to one other author who, I think, just googles and lists. Half the time the “free” ones aren’t free, and sometimes the plug in hasn’t even been upated for 2 year prior to the plug in “making” the list. I don’t even bother reading that person’s articles anymore.

  35. I’m using Scroll Triggered Boxes and so far it’s great. I will add custom graphics soon, but after only 3 hours after installation I’ve already received 4 signups. I see why so many emphasize the optin. Thanks for taking the time to provide so many options for optin plugins.

  36. Big vote for Icegram. Really impressive for a free plugin.

    • Hi Tim,

      Thank you for the appreciation πŸ™‚ Makes our day!!!

      Andrea πŸ™‚

  37. Guys,

    We just released BetterOptin: The core plugin is free and we offer premium addons. Make sure to check it out πŸ™‚

  38. Wow! simply amazing post. Thanks for sharing this great list. I gonna try some of these pop up plugins.

  39. Hey,
    I use Mailchimp to send newsletters, can you please tell me about the form code ? Mailchimp provides a form code to embed to the web site to add sign up form, is it the same form code which I have to paste in the plugin for synchronization?

  40. Thanks For the tip, many great plugins

  41. l am to buy a premium pop up plugin, but your article doesn’t work out to a single plugins that would be the most prominent.

  42. Great post! I just published something similar and it helped me to fill in the blanks with some of your suggestions. However, some plugins you mentioned here have not been updated for over a year (like Clifton’s Lightbox) and I wouldn’t recommend using them.

    Btw your opt-in popup and slide in look amazing, I want it πŸ˜€
    Keep up with the good work, I recommend your themes to everyone.

  43. So what’s the update on the ET popup box? Is it available yet? It really is gorgeous.

  44. Hi!
    Thanks for the helpful and detailed article!
    I am looking for a free tool to create an optin form
    to offer an mp3 download for sign up. Woul be best to display when someone leaves my page. I have tried and failed on lots of tools out there…
    Any help would be greatly appreciated and make my day πŸ™‚

  45. Thank you! The first one you mentioned, Dreamgrowers Scroll Box was exactly what I was looking for. I should have tried it first. I tried another one but it wouldn’t let me submit a form.

  46. Hey there, can I use this opt in pop for several websites? Thanks in advance

    • Yes you can use the plugin on as many website as you like.

  47. Thank you for this post. I’m excited to try out 2 of them. πŸ™‚

  48. hi, i am using optin, this is the best one here…

  49. Hi Kevin,

    Thanks for the great article! We have been using SumoMe for our scroll bar popup, but unless you go paid it doesn’t give you the option to remove the settings bar to visitors (which is not cool at all!).

    I think Dreamglow, Icegram and Cliftons Lightbox are going to be the ones that I check out now…

    Thanks for the advice!

    Christian πŸ™‚

  50. Thanks for this great list! Can you tell me which one has an option to disable the pop-up for subscribers? Maybe setting a cookie when a visitor subscribes? This would improve the overall user experience SO much! I’m hoping you’ll say “Bloom does” πŸ™‚

    • I totally agree with @Joy. There’s no need for a user to see such popups if they already been subscribed. This would in fact improved user experience. It should be added to every WordPress popups and hopefully bloom got this features πŸ˜€

      Overall, great listing!

  51. Awesome share

    Optin Monster: the best Popup plugin for WordPress

    Thank You πŸ™‚

  52. LS, Maybe a strange question but am I ‘aloud’ to use bloom as a cookie law notice?
    Because now I use ‘cookie law info’ plugin but on a mobile phone that doesn’t really go along side with monarch.
    Do you know any other solution that fits perfectly in my divi/monarch site?

  53. Hi,

    Searching for best optin plugins and landed here. These lists will be very helpful for me to gain more subscribers.


  54. I’ve been looking for a nice and simple pop ups for my page for a long time and your article was very useful. However I’ve foud the Mail Munch and for me it’s the best plugin.

  55. Hi Kevin,
    You have created such a great list of WordPress opt-in plugins. Personally, I like in premium plugins are Bloom and Optinmonster.

  56. Till now, I was using Hellobar on my other site and was looking for some alternative. It seems as if now I have a legit reason to switch to this BLOOM plugin.

  57. Hey Kevin
    Its a nice list of optin wordpress popup plugins. I generally use Cliftons Lightbox on my blogs. It helps me to capture more than 15% more leads from my blogs.

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