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Search Engine Optimization (SEO) is essential for your website’s visibility. However, not all methods are created equal. Relying on outdated and bad SEO tactics can harm your rankings in the Search Engine Results Pages (SERPs). The good news is that there are plenty of excellent alternatives...
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If your website relies on organic traffic, it depends significantly on the Search Engine Results Pages (SERPs). Your content should ideally appear in the SERP for your target keywords (preferably in the top spots). If it doesn’t, you might be going about Search Engine Optimization (SEO) all...
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To reach as wide an audience as you possibly can with your website, you may want to consider people who don’t speak the same language as you or who may live abroad. There are two major benefits to multilingual SEO and International SEO. First, your website will be searchable in new markets. That...
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If you’re looking to build a website or thinking about moving your current site to a new platform, deciding which platform should host it is one of the most important decisions you can make. One of the big matchups these days is WordPress vs Webnode. We have created a guide comparing the two...
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Google may be the most-used search engine in the world, but it’s not the only option out there. Search engine users tend to be loyal customers, as they’ve bought into a specific ecosystem for specific reasons. So while many pledge their allegiance to Google, others are devoted to an...
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The idea of grey hat SEO is that there are Search Engine Optimization (SEO) techniques that don’t quite over cross over to the dark side but veer close to it. Technically, grey hat SEO strategies are allowed by search engines. However, these tactics tend to fall in a grey area both morally...
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If you want potential customers to find your website, it’s essential to prioritize Search Engine Optimization (SEO). However, to prevent your site from being penalized or or even banned from search results, it’s necessary to stick to what are known as white hat SEO practices. This post...
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Search Engine Optimization (SEO) plays a crucial role in driving traffic to your site. However, using underhanded and shady methods (known as black hat SEO tactics) to boost your rankings can result in penalties from search engines. Therefore, it’s essential to understand which practices are...
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DuckDuckGo stands out from its competitors for many other reasons than its fun name and branding. While they do have fantastic marketing, DuckDuckGo affords you a level of privacy that most other search engines don’t, can’t, or are unwilling to match. Furthermore, understanding...
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Duplicate content refers to content that appears online in more than one place. By “place,” we mean a page with a unique URL. It can be exactly the same content or almost exactly the same, and it can be on the same website or on another site. You may not get penalized — technically...
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WordPress is one of the most well-known and widely-used content management systems (CMS) on the web. But how popular is it, exactly? What is the WordPress market share, and how much of the web runs on its infrastructure? From small personal blogs to major corporate and e-commerce websites, a huge...
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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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