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Learning some Search Engine Optimization (SEO) skills can help boost your visibility in Search Engine Results Pages (SERPs). Even if you already have an optimization strategy in place, it could be worth taking the time to discover the latest updates in the field. Fortunately, SEO training courses...
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By now, you’ve surely heard that your website prefix should be HTTPS, not HTTP. Changing your website URL’s prefix from HTTP to HTTPS is an important step in securing your website overall, improving your page rank and SEO trustworthiness, and giving your users (and yourself) peace of mind. But...
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A focus keyword or focus keyphrase is the search term that you want a page or post on your website to rank for. There’s a problem, though. When you’re dying for your website to rank for a specific keyword, you’ll want to optimize as many pages and posts as possible for that...
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You may already know how Search Engine Optimization (SEO) works and why it’s important. However, it’s not enough just to use keywords in your posts and write eye-catching meta descriptions. For optimal website performance, you’ll also need to work on your image SEO. In this post,...
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When users see your pages in the Search Engine Results Pages (SERPs), they only get a brief glimpse into their content. Therefore, readers need to decide which results to click on based on article titles, website names, and meta descriptions. In particular, meta descriptions are essential to Search...
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If you use a Search Engine Optimization (SEO) plugin such as Yoast SEO or Rank Math, you may already be familiar with the “SEO page title”. This element shows readers what to expect from the page in search results, and helps Google understand and index your content. Therefore, creating...
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Your chosen permalink structure can impact your website’s Search Engine Optimization (SEO). WordPress enables you to select from multiple URL formats, but not all of them are very SEO or user-friendly. Therefore, understanding how permalinks work in WordPress and their impact on SEO is...
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Optimizing your website for faster performance is more important than ever. Website users expect a seamless user experience and SERPs favor sites that load quickly. As a result, you need to optimize your images, including GIFs, for site performance. If you’re the kind of person who uses GIFs...
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After all of that work you put into your website and its content, imagine if Google never even knew it existed? How could you expect to get many—or any—visitors? Having your sitemap in your Google Search Console account is necessary to have the best performance in search rankings. Without it,...
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Need to compress and optimize the images on your website for improved site performance? Google’s image compression tool Squoosh.App could be a great option for you. In this article, we’re going to go over what Squoosh is, how to use it, and how it could help website owners optimize their...
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Nobody sets up a website in the hopes of it never being found—what would be the point? But if the major search engines don’t know your site exists, they won’t be able to list your site in search results. And without appearing in search engine results, you can pretty much kiss most of...
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Google considers many factors when ranking content in its search results. Some of these”signals” affect rankings directly, while others indirectly impact them. E-A-T or Expertise, Authoritativeness, and Trustworthiness are Search Engine Optimization (SEO) elements that Google values....
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