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If you want customers to be able to find your website, it’s important to make Search Engine Optimization (SEO) a priority. However, this broad process involves varying techniques, some of which happen away from your own site. Once you understand the concept of off-page SEO and know a few best...
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SEO is complicated. You can go all-in and try to game the search algorithms for fast outcomes, or you can aim for grey areas that skirt around the boundaries of best practices’ ethics. The alternative approach is to spend a lot of time optimizing your content and wait patiently for results....
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When starting a new website, selecting a domain name is one of the most important decisions you’ll need to make. It will be an identifier for your site, not only as a title, but a home base. You may be wondering, then if that URL could affect your site’s SEO. It can definitely impact...
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Search Engine Optimization (SEO) is essential for your website’s visibility. However, not all methods are created equal. Relying on outdated and bad SEO tactics can harm your rankings in the Search Engine Results Pages (SERPs). The good news is that there are plenty of excellent alternatives...
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If your website relies on organic traffic, it depends significantly on the Search Engine Results Pages (SERPs). Your content should ideally appear in the SERP for your target keywords (preferably in the top spots). If it doesn’t, you might be going about Search Engine Optimization (SEO) all...
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The idea of grey hat SEO is that there are Search Engine Optimization (SEO) techniques that don’t quite over cross over to the dark side but veer close to it. Technically, grey hat SEO strategies are allowed by search engines. However, these tactics tend to fall in a grey area both morally...
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If you want potential customers to find your website, it’s essential to prioritize Search Engine Optimization (SEO). However, to prevent your site from being penalized or or even banned from search results, it’s necessary to stick to what are known as white hat SEO practices. This post...
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Search Engine Optimization (SEO) plays a crucial role in driving traffic to your site. However, using underhanded and shady methods (known as black hat SEO tactics) to boost your rankings can result in penalties from search engines. Therefore, it’s essential to understand which practices are...
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DuckDuckGo stands out from its competitors for many other reasons than its fun name and branding. While they do have fantastic marketing, DuckDuckGo affords you a level of privacy that most other search engines don’t, can’t, or are unwilling to match. Furthermore, understanding...
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When we talk about search engines, one or two big players get most of the attention. However, there are plenty of Google alternatives that can help you find the content and products you’re looking for. Ecosia is one of them, and it comes with an environmentally-friendly twist. If you see...
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Adding schema markup to your site can help you boost your search engine rankings. However, if you have little coding experience (or none at all), this may seem like a daunting task. Fortunately, we’ve put together a schema markup SEO guide to help you get started and not be overwhelmed. In...
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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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