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Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google...
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Successful businesses require strong guidance from the people at the helm. Some say leadership is an innate quality only a few possess, but we’re of the mindset that it’s a skill you can hone just like any other. One of the best ways to do so is by listening to podcasts from the...
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Twitter is the ideal playground for witty, social media savvy brands. Despite the platform’s small character count, the best business accounts manage to shine from a marketing standpoint by driving engagement, providing customer support, and even increasing awareness of their products with...
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Most businesses rely on customers spending money not once, but as many times as possible. The aim of popular rewards systems is to give shoppers incentives to keep coming back, and there’s no reason why you can’t implement one for your brand. To that end, you’ll want to check out...
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It’s hard to have a successful website without visual content. Any page you visit likely includes some combination of photos, icons, or graphics. However, if you encounter the HTTP error when uploading images to WordPress, you may find yourself unable to incorporate them on your...
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We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...
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Successful blogs often lead to strong online communities. This means people keep coming back to read your content, comment on it, and in some cases, contribute with amazing ideas of their own. Opening your site up to user-submitted articles can be a smart way to fill your post calendar and build...
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If you run a business, you want more money coming in than the amount going out – that much is a given. When you work as a contractor, you need to think of yourself as a company if you’re going to scale. That means taking steps to ensure you maintain a positive freelance cash flow. In this...
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When you think about a typical website’s layout, there’s a strong chance you include a column of important links or information to the right or left of the main content area. This element is known as a “sidebar”, and is extremely prevalent across the web. However, for yours...
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If there’s one area where WordPress is a bit lacking, it’s analytics. To access that critical information about your website, you’ll need to integrate the Content Management System (CMS) with a third-party service such as Hotjar. In this article, we’ll talk about how Hotjar...
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Heatmaps can be extremely useful tools. They enable you to track user behavior on your website, in ways that mere numbers often have a hard time representing. With a heatmap, you can visualize your visitors’ journey through your content. This enables you to quickly identify pain points, so...
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Google is everywhere. Most of us use the search engine every day, multiple times. If you’re a webmaster, you probably also rely on at least one of the platform’s advanced tools, such as Google Analytics or Search Console. Keeping track of data across so many different services can get...
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