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Whether you’re a one-person operation or forty-person team, it isn’t always possible for you to be there for potential clients. That’s where a tool like UserEngage comes in. It’s a full-featured lead-nurturing plugin for your business’ website, and it enables you to automate...
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Many clients aren’t familiar with WordPress and have never used a CMS before, so handing it off to them with unlimited access to the backend is like giving them a live grenade. Things are gonna get messy. They may mess up your design, or worse, break the entire site. Then it is left to you to...
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2017 video marketing trends are shaping up to make for a fantastic year of video marketing. Facebook is pushing millions and millions of dollars into growing their video channels; Snapchat is raising billions of dollars to, in part, fight off Instagram and Facebook; and VR is increasingly making...
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A hello bar is a great alternative to using a pop-up, an option that is unpopular with so many. Hello bars are less obtrusive, yet are constantly on display. This means you can present a specific message to your visitors, without distracting them from your regular content. In this article, we will...
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Among many other things, Confucius was the one to pen the famous words, “don’t use a cannon to kill a mosquito.” I’m a huge believer in using the right tool for the job at hand. That’s why I use or recommend different website builders for projects which means that WordPress sometimes...
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A Call To Action (CTA) is an element in your content that encourages the reader to do something, such as subscribe to a newsletter or click a link to a product page. If presented properly, it can be the gateway to increased user engagement, sales conversions, and more. This article will explain why...
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While the internet may be ablaze with stories of how awful 2016 was, for us here at Elegant Themes and our amazing community, The Divi Nation, 2016 was a pretty good year. Like most people it’s a big tradition of mine to take some time at the beginning of each new year and reflect on the...
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Email marketing is a difficult field for newcomers to break into. There are dozens of terms to learn, and a myriad of tools you need to get acquainted with to become competitive. Any way around, it’s a lot of work. The good news is that, as with other fields, you don’t need to become an...
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Welcome to post 5 of 5 in our miniseries How to Create a Simple and Effective Portfolio Website with Divi. In this series we’ll cover everything you need to do in order to create your own portfolio website from scratch. We’ll also go over how to use our A/B testing system Divi Leads to...
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Welcome to our collection of best WordPress themes for sports. If you need to create a website for a sports team, a gym, your personal training business, or some other sports-related venture, then the themes in this article should help you with your project. How Themes are Selected for this...
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Email campaigns are one of the most effective methods of communicating with your audience. If someone’s subscribed to your list, chances are they’re interested in what you have to offer. You have their interest – now you need to grab their attention. The simplest way to do this...
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It’s a tough gig to keep your email subscribers coming back for more. While a solid headline and well-written content can take you so far, drip email campaigns are the equivalent of a captivating cliffhanger. They can help send targeted messages, engage new and existing customers, and...
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