One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent...
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A lot goes into running an e-commerce site. If you’re the proud owner of a WooCommerce store, you probably have a mile-long to-do list. While it may seem insignificant next to your other concerns, you’ll want to add monitoring and maintaining your site’s Search Engine Optimization...
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Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking...
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You’ve poured your time and energy into a blog post. It’s formatted perfectly with links and media. You’ve sent it into the world for everyone to ooh and aah over. Then you do it again with a brand new post. And then another one. Before you know it, that post you spent so much time on...
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Affiliate marketing is one of the best ways to make money online. You can make money several ways with affiliate programs. You can make money from your current traffic by talking about products that you like. You can also create your own affiliate programs to have others sell your products for you....
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Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of...
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When creating a blog, it’s important to choose the right type of blog. The type of blog shows the blog’s purpose and how it goes about reaching its goals. This helps you determine the right strategy to reach those goals. To help you choose the best type of blog for your needs, in this article,...
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When targeting international markets, you need to make it easy for users of different languages to find the right version of your site via search engines. In short, you must publish only perfectly translated, SEO optimized pages and then ensure they are accessible to the right users. In this...
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Forget the cliché – search engine optimisation (SEO) is dead definitely still exists. And, for the record, Google can now determine the difference between a website that deserves to rank versus one that shouldn’t, better than ever before! Long gone are the days of ranking manipulation...
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When setting personal goals, specificity is king. For example, just challenging yourself to “do more work” is way too vague, as you’ve got no way of tracking your progress, and no endpoint. Simply put, if your goals aren’t quantifiable, achieving success can be...
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