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Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a...
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The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the...
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When it comes to Search Engine Optimization (SEO), it can be difficult to know how well your site is ranking and how it measures up against similar sites. ‘Domain Authority’ (DA) is an SEO metric you can use to understand how your site is doing on Search Engine Results Pages (SERPs),...
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For many site owners, improving Search Engine Optimization (SEO) is something to continually strive for. Finding new ways to boost optimization can give your site the extra push it needs to gain additional visibility. ‘Search intent’ is one SEO factor you may not yet be considering. In...
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Microsoft gets a bad rap. Over the years, they’ve gotten a reputation as being a bit behind the times and less-than-user-friendly. Years ago, they might have even deserved it. But not anymore. Microsoft’s latest ventures are cross-platform, intuitive, and push the boundaries of the...
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Twist is an online communication app designed specifically for remote teams. The goal of Twist is to improve productivity through simplified communication. Rather than a standard group chat seen in other communication apps, Twist provides a cleaner chat so conversations don’t get lost or buried....
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One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent...
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A lot goes into running an e-commerce site. If you’re the proud owner of a WooCommerce store, you probably have a mile-long to-do list. While it may seem insignificant next to your other concerns, you’ll want to add monitoring and maintaining your site’s Search Engine Optimization...
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Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking...
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You’ve poured your time and energy into a blog post. It’s formatted perfectly with links and media. You’ve sent it into the world for everyone to ooh and aah over. Then you do it again with a brand new post. And then another one. Before you know it, that post you spent so much time on...
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Affiliate marketing is one of the best ways to make money online. You can make money several ways with affiliate programs. You can make money from your current traffic by talking about products that you like. You can also create your own affiliate programs to have others sell your products for you....
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Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of...
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