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In this episode of Divi Nation, the official Divi podcast, we sit down with tech consultant, author, and speaker Phil Simon to talk about what it takes to build an effective personal brand. Our interview and discussion focuses on three key areas: establishing authority, projecting a relevant (and...
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So you finally took the plunge. You studied like crazy, gained a lot of work experience, crafted a stunning portfolio and began to offer your services as a web designer, but the clients aren’t quite lining up yet and a lot of the ones that do contact you end up walking away – often citing a...
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It’s fair to say that clients tend to take a lot of heat sometimes. We’ve had a few articles right here on Elegant Themes that covered dealing with problem clients. And if that wasn’t enough, there always seems to be a funny story in the comments about a particular client encounter. Heck, we...
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Along with marketing automation, productized services is another buzzword that’s difficult to escape these days. It seems like every time you turn around, someone in the web design or development space is preaching the benefits of productized services. If you’ve been in the business of...
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Imagine this: You’re 37 years old, you weigh 250 lbs and your marriage is on the verge of a breakup partly because your spouse doesn’t like the fact that you’re overweight. What would you do? You’ll probably sulk, then run to the nearest gym and groan at the hard work...
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One of the most challenging aspects of running a WordPress business is breaking out of the feast or famine cycle that so many of us are a victim too. Doesn’t it always seem that you either have too much work or not enough? If you find yourself wishing there was a more consistent way to...
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Here’s the simple truth about working as a freelance WordPress professional: If you’re producing quality work and keeping your clients happy you’re going to get busier over time – it’s almost unavoidable. There are exactly 168 hours in the week – no more, no less. Realistically, you...
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In this episode of Divi Nation, the official Divi podcast, we sit down with WordPress designer and front end developer SJ James to talk about his approach to creating websites with Divi. Specifically, we delve into his philosophy of focusing on the last 5% (and the first 5%, as it turns out) of the...
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Very few things have a bigger impact on a business’s bottom line than its prices. One of the four Ps of the marketing mix, the price tag you attach to your products will directly impact the demand for your products as well as margin per unit. In other words, changing your prices is a quick way to...
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Client education is all in a day’s work for web developers and designers; often, it’s part of the pitching process. Some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they want the details and are...
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The life of a small business owner operating in the WordPress space can be at once, fun, challenging and even outright frustrating. It’s as though you are endlessly trying to manage the balance between growing your business and maintaining some degree of sanity. This is the life of an...
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Although this post is directed towards WordPress developers, it applies to anyone working in the WordPress freelance arena. There are really only two kinds of entrepreneurial freelancers: Those who place a high value on personal performance and improvement. Those who become more comfortable with...
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