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In past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven...
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As a web developer, you’ll always come across bugs in your code and new development techniques that you think could apply to existing websites. Mirroring the digital world in general, websites need to be at the forefront so that they’re the best performing for readers and customers. So it’s...
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Have you ever landed on a web page, started reading the content only to be interrupted by a pop up or distracted by a link to a landing page advertising a free product if you enter your email address? That’s a squeeze page. It’s called “squeeze” as the customer is intentionally...
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Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you. It can be planned so that your customers receive your message at a specific time and that message is delivered right into their personal space:...
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One of the largest email service providers on the market at the moment is MailChimp. Hailed as the leader for beginners due to its free service for start ups, it’s packed with easy-to-use design and deployment features. Plus it comes with a whole host of information to absorb about how to use...
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It’s no secret that we all want a fast website. Search engines and users alike want sites they visit to load as fast as possible. To keep on top of your WordPress website loading speed, and to help in resolving issues, it’s a good idea to run a speed test. There are several ways to test the...
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Web browsers are so ubiquitous today that it may seem odd for many of us to even imagine a time in which the web existed without them. Granted, that time didn’t last long, but it did happen. Which gives rise to interesting questions like: are there other ways we might have chose to navigate...
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A lot of WordPress users are enticed to use the software because it’s free, highly customizable, and highly extendible. We tend to get caught up on the design and functionality of our sites–since that is primarily what we have control over. However, just as important as our site’s...
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Search the web for information on AWeber or MailChimp and you’re likely to come up with two themes: firstly, advice suggesting that you must be using an email platform to build your email list; and secondly, a constant debate between bloggers on which of the two to use, including some who have...
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There are many things that website owners can aspire to collect: shares, likes, fans, and followers; pins, stumbles, digs and retweets; but above them all towers the email subscriber. Emails are effective because the email inbox is a more guarded place. When you send someone an email, you...
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The loading speed of a website can make or break the success of a site. You can have awesome content and a similar site can have mediocre content, but if your pages load extremely slowly and your competition’s pages load extremely fast, your competition is more likely to get the traffic and not...
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Last week we announced our upcoming email opt-in plugin, Bloom. There has been a lot of excitement and a lot of questions about what features will be included in this new product, and I am excited to give everyone a closer look at the things we are working on. We have been working on Bloom for...
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