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Making the leap from written content to video on your website can feel like a scary proposition. But there is no getting around the fact that the use of video is becoming more the rule than the exception. What was once only possible using expensive high-end equipment has now become commonplace,...
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Your WordPress blog is an important vehicle for reaching your audience, getting your content out there, and even marketing your products and services. So how do you make sure your content is getting as many views as possible? Many people say Twitter and Facebook are key to getting your...
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Alright, I’ll admit it: I’m a procrastinator. I struggle to work productively unless my working environment is just so. That means a clutter-free work space, a meticulously organized hard-drive, and a beautifully formatted Excel spreadsheet I use to track my every action. But...
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So you’ve launched your very own podcast. That one move granted you the opportunity to offer memberships to your site visitors. A week later, you’ve got your slick registration page up and running. The next thing you do is promote the page on your Facebook wall, tweet the link, email your...
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Displaying a video as the background of your website is a sure-fire way to make a strong impact on your visitors. While animated, or video backgrounds aren’t suitable for all websites, if it’s a good match for the type of site you are building, and you execute it correctly, then they can really...
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The next time you’re looking over a plugin description at the WordPress.org Plugins Directory, pay attention to how long it takes for your eyes to drift over to the rating in the right sidebar. I’m guessing it’s only a second or two. Many of us do it so automatically, we may not even realize...
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Running a website is great fun and for many it’s their livelihood but if you want to make it a success, you’ll need to find ways of increasing your readership. There are a number of different techniques you can use to achieve this, from creating email marketing campaigns, to distributing...
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The Firefox Developer Edition is a special version of Firefox that has been tailor-made for developers. It features all of the latest Firefox features along with a number of specialist developer tools. Here I’ll provide a guide to its features so you know all there is to know about Firefox...
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MailPoet Newsletters isn’t your typical newsletter plugin. Unlike MailChimp or AWeber, MailPoet enables you to create newsletters and manage lists from within the WordPress dashboard. It’s a truly native WordPress solution for managing your website’s email marketing campaign. MailPoet...
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Having a nice set of handy tools to help test your website is essential for developers. Where’s the best place to keep them? In your browser, of course! Google’s popular web browser, Chrome, has developer tools built right in. It’s a set of tools made for web-authoring and debugging. The...
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In past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven...
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As a web developer, you’ll always come across bugs in your code and new development techniques that you think could apply to existing websites. Mirroring the digital world in general, websites need to be at the forefront so that they’re the best performing for readers and customers. So it’s...
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