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Here’s the scenario: you need a website – for yourself or a client – with some more advanced community features. That might mean advanced user accounts, forums, private messaging, chat, better commenting, or any other manner of features to enhance the way users can interact with a...
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Imagine the scene. You’re pitching an idea to a client, or explaining how a new feature in their WordPress site will work. You’re confident your approach will help their business in a myriad of ways. But you see their eyes glaze over. There is a pause during the conference call. The...
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If you’re a fan of fishing, you’ll know what I mean when I say everyone’s always looking to land “the big one”. And it seems that the same mentality holds true for WordPress professionals. It’s this idea that bigger clients are better. Not so big of course that you’re having to deal...
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We’ve all been there – a client who is a newcomer to WordPress and needs their hand holding through every step of their new site. However, you can’t just leave them to struggle – if clients are discouraged from learning how to use WordPress, their skills won’t improve and it’ll...
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Most of us are already familiar with the size of the WordPress landscape. Ripe with opportunity, it’s a freelancer’s dream. The variety of different ways in which you can earn an income are mind boggling and are only limited by your creativity. It really doesn’t matter whether you looking...
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Keeping accurate records is a necessity, as is making sure you’re getting paid properly and on time for client projects. Luckily, there is an increasing number of accounting apps on the market and many of them will work well for WordPress developers. But there are also some things to look out...
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If you’re new to WordPress, this post will be right up your alley. Whether you’ve installed the world’s leading CMS through your hosting company’s auto-installer or are using the famous WordPress 5 Minute Install, you’re probably excited to get started. If you’ve...
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Even if you were living under a rock and in a cave, I’d be willing to bet you’ve heard of content marketing. It’s been the buzzword of the year for several years running and it doesn’t appear to going away anytime soon. It’s the modern method of selling and selling has been going...
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These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number… a profile that will clog your profile with thousands of InMail messages. Indeed, having a presence on LinkedIn can increase your odds of being recruited. The...
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Not all clients initially come to you looking for a brand new website. That may be what’s needed, but often the starting point is an existing site. It might be outdated or in a state of disrepair, or maybe it’s built using a theme that’s no longer supported. Landing clients who have an...
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Making the leap from written content to video on your website can feel like a scary proposition. But there is no getting around the fact that the use of video is becoming more the rule than the exception. What was once only possible using expensive high-end equipment has now become commonplace,...
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All bark, no bite. That about sums up the average marketing campaign for a small business. A great marketing campaign isn’t just about planning. Nor is is all about taking action. Your best chance of creating a campaign that that works is by finding the correct balance between targeting,...
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