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Getting your freelance WordPress business up and running can be an exciting time. It’s your chance to break out of the nine-to-five grind and build something you can be proud of. But the feeling of excitement is often short-lived. It usually doesn’t take more than a few days for the realization...
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In the business world, there’s one particular worst-kept secret that’s always interested me: it’s cheaper and easier to convince existing customers to buy from you again than it is to attract brand new customers. Despite this, many business owners continue to splurge large portions of...
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An award-winning blog serves up information to readers like a five-star restaurant. Taxonomies are the menu advertising “food” to both guests and SEO spiders. Categories and tags are part of the active ingredients that make your bouillabaisse bubble with tasty morsels of nourishment...
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In what seems to be an increasingly serious problem for online retailers, the average shopping cart abandonment rate has been bumping up against the 90% level as of late. Whether or not this rising trend continues is anyone’s guess but with even the 6-month average hovering just under 80%,...
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There seems to be a time in almost every WordPress freelancers career where they start to wonder whether working under an agency model might provide some kind of advantage. And then we have the agency crowd who might sometimes wonder whether life would be simpler working as a freelancer. It’s not...
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As WordPress professionals, we deal with certain constants: The havoc a missing semicolon causes, the panic of hardware malfunction, the seemingly never-ending parade of updates. However, some commonalities take the form of humans – both clients and acquaintances. For the most part, our jobs...
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As a SaaS company aiming for growth, you are probably focused on getting more customers, but are you aware that if you can’t keep your current customers getting new ones is a Sisyphean endeavor? SaaS churn rate is one of those factors that reflects the health of a company’s customer base....
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Growing your WordPress development business has many challenges, one of which is running an effective first meeting with a new prospect. With no existing relationship to fall back on, there are many unknowns. Will your personalities clash? Will they scoff at your rates? Will they like your...
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Many businesses think of customer support as a cost center. It’s a part of your business with a (potentially hefty) cost attached, but which doesn’t directly generate revenue. With this in mind, I can understand why many business owners view the costs attached to customer support with...
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If you’ve been a WordPress developer and/or designer for long, you’ll have likely dealt with this problem. You landed several really great clients or even a full-time spot. Your workday is filled with answering client demands, attending meetings, and hunting down that perfect plugin....
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Fear. No single emotion has greater potential to stop you from achieving your goals in life – if you choose to allow it. Fear of failure, fear of making the wrong choice, fear of setting your prices incorrectly, fear of not being able to land clients – the potential sources of fear is as...
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Do you ever give any thought to the potential risks that your WordPress business might be facing? If you’re like most small business owners, you probably don’t. Sure, every now and then a “what if?” thought pops into your head. But dealing with client inquiries, lead generation and a...
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