7 Best CRM Software Options for Your Business in 2023 (Compared)

Last Updated on July 27, 2023 by 62 Comments

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7 Best CRM Software Options for Your Business in 2023 (Compared)
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Online marketing can be a pretty cutthroat world, so developing a good marketing strategy is crucial. There are just so many data points, metrics, analytics, and hard numbers that you have to deal with that it’s hard to keep them all straight and remember that data isn’t just data. With so many choices available, it can be hard to determine what tools to use. In this post, we’ll outline the best CRM software to keep you ahead of the curve.

Let’s get to it.

What is CRM Software, and Why Do You Need It?

Okay, so in its most basic, most fundamental, most simplistic form, Customer Relationship Management (CRM) software is an address book with detailed fields about each entry. In practice, however, it’s a whole lot more than that. The best CRM software has contact storage, lead tracking, email templating, lead generation, message coordination, team integrations, Omnichannel Marketing, and ways to keep them all separate but connected.

CRM software gives you a cheat sheet for everyone your business has ever run into. Let’s say you get an email from Jimmy Whizbang asking about your cheapest web design packages. You go into your nifty CRM dashboard, type in his name, and you get a complete rundown of everything you know about him, from the time he called your team about how his WordPress installation wasn’t working right, what social media platforms he uses, down to the notes on the account that say “give him what he wants just to get him off the phone.”

And then there are the automation tools that come with the best CRM software suites, where you can track folks who halfway complete purchases and send out reminder emails their shopping cart is still full and waiting on them. You can also use conditional logic workflows for internal task delegation, and your team can track entire histories of their interactions with clients or potential customers of certain products. You can also generally funnel leads using variable split testing.

The 7 Best CRM Software Tools

If you’re running a business online today, you need a CRM to help organize your stuff. But there are many options out there for different business models, so we’ve sorted through a bunch of them to help you figure out which is the best CRM software for you. You’re welcome.

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HubSpot CRM

HubSpot is just about as ubiquitous in the CRM world as Salesforce. There’s a reason for that, too. It’s good stuff. Not to mention that it’s free. Well, the base CRM is free. You have to pay for additional tools and features, but you do get a pretty good set of features to start with.

More than anything, the free integration extensions are a great way to see if something like HubSpot is the best CRM software for you and your business. You can connect everything from Eventbrite to Zapier to WordPress to even Salesforce itself to your account. While the free tier doesn’t give you access to any of the automation tools that make HubSpot shine, but you do get all the cross-indexed lead generation and user tracking that can set your business up for success.

HubSpot Divi Integration

If you’re a Divi user, you’re in luck – HubSpot’s powerful feature set is now available right inside the Divi Builder. With just a few clicks, you can integrate your HubSpot account using either the email opt-in module or the user-friendly Bloom plugin, and start building your email list with a range of customizable popups, fly-ins, and other triggerable elements.

But that’s not all – the HubSpot CRM WordPress plugin integrates seamlessly with Divi to give you full control over your HubSpot account, so you can manage every aspect of your customer interactions with ease. It’s a match made in heaven for Divi users looking to take their email marketing and customer management to the next level.

Pricing: Starting at $18 per month for individual and small teams.

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2. Zoho

zoho best crm software

Not only does Zoho have a logo that makes you happier when you see it, the CRM has pretty much that effect on you when you use it. Zoho stands out for many reasons, but primarily for the Zia AI that powers its data processing. It is unique among CRMs. Zia will point out data anomalies to you that you might miss on your own or take some time to see, such as sales spikes or slumps that are not within your company’s typical flow (if you get a Black Friday-style bump on a Sunday afternoon, for instance).

There are also automations within Zoho CRM that keep the sales pipeline clear, email and phone tracking through telephony, and honestly what I think is a huge feature, social media tracking for campaign analytics (plus in-CRM interaction with leads). These automations are pre-set up through the Zia feature. You can always set your own.

Pricing: Starting at $14 per month.

Get Zoho

3. Keap

Keap CRM

Keap (formerly Infusionsoft) is designed specifically around email marketing for small businesses. That means it handles segmentation, contact organization, lead generation, and managing/reporting on our data. One of the more notable features that make Keap one of the best CRM software choices is what they call lead scoring. The feature takes a look at all the leads you get, and it rates them for you based on behavior, demographics, and interactions (with your team and your site) to give you a score on the likelihood of you being able to close a deal with them. It’s a nice way to help you and your team prioritize where to focus your efforts.

Pricing: Starting at $189 per user per month.

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4. Freshsales CRM

FreshSales CRM

Freshsales CRM is a cloud-based CRM that specializes in contact management. It offers a range of features to streamline and automate sales processes, including lead and deal management, contact management, email tracking, pipeline management, and reporting.

Freshsales CRM also integrates with other business tools, such as email, phone, and social media, to provide a comprehensive view of customer interactions. It uses Predictive Contact Scoring – a method to identify your company’s hottest leads based on how much a person engages with your business. As an added bonus, Freshsales offers a risk-free 21-day free trial, so you can decide if it’s right for you. Plus, their pricing isn’t bad, either.

Pricing: Starting at $15 per user per month.

Get Freshsales CRM

5. Less Annoying CRM

Less Annoying CRM

Less Annoying CRM offers a refreshing alternative to the complicated and cluttered customer management platforms out there. With its simple and intuitive interface, the platform helps small businesses easily manage their customer interactions, from tracking leads and managing tasks to scheduling events and tracking emails. And for those on the go, Less Annoying CRM offers a convenient mobile app for iOS and Android, making it easy to keep track of customers no matter where you are.

Less Annoying CRM offers a standout feature that sets it apart from other CRM platforms: the ability to create unlimited custom fields. This means that you’re not limited to standard fields for customer management, and can tailor the CRM specifically to your business model. Additionally, the platform fosters transparency among team members, allowing everyone to see what others are working on and making collaborating easier. And to make task and event scheduling a breeze, Less Annoying CRM comes equipped with a handy appointment scheduler that lets you assign tasks, set up events, and even sync them with your Google or Outlook calendar.

Pricing: Starting at $15 per user per month.

Get Less Annoying CRM

6. SuiteCRM

open source crm soft ware - Suite CRM

Next on our list is SuiteCRM, the open-source option I’m sure some of you crave. (Here’s the GitHub page for you, too.) First off, the product is completely free. It’s open-source, after all. SalesAgility, the company that maintains the project, does offer premium support and onboarding for it. There is a store for add-ons if you need just a little extra functionality.

You should know, however, that SuiteCRM is not cloud-based. You will need to download it and install it locally before sending your data around and connecting all your services. That’s a big difference from other CRMs, and it could be a deal-breaker for some people. Also, because it’s free, open-source software, you can set up an unlimited number of folks on your team. That’s awesome.

Because it’s also open-source, the CRM is ridiculously extensible. It does pretty much everything that the biggest CRMs do – track leads, provide customer support, and automate your data tracking and workflow delegation. And if it’s not built into the primary software, there’s a module or add-on for it (or you can write your own). If you’re not sure if this is the best CRM software to integrate with your company or workflow, you can’t go wrong with trying it since it’s free.

Pricing: FREE! (paid add-ons available)

Get SuiteCRM

7. Salesforce

Salesforce CRM software

Salesforce is the grandpappy of all CRM software. Launched in 1999, it’s hard to go wrong with a product that has nearly twenty years of history, updates, and satisfied customers. Now, over two decades later, Salesforce has so many options that it’s impossible to list every one of them here. Their services are split across different individualized products, rather than trying to be the best CRM software for everyone all the time.

If you’re in sales, you get B2B marketing integration, price configuration tools, and personalized customer quoting software. Marketers get customer journey tracking, messaging across multiple platforms (social, mobile, email), and data analytics and sharing platforms. And the service also has a knowledge base, live chat, video calling, and remote issue monitoring.

Pricing: Starting at $25 per month for standalone products.

Get Salesforce

Which is the Best CRM Software for You?

There are many CRM options available, and this list only covers a few. However, we’ve done the research and selected the top 7 CRM software tools.

CRM SoftwarePriceFree Option
🥇HubSpotStarting at $18 per month✔️Visit
🥈ZohoStarting at $14 per monthVisit
🥉KeapStarting at $189 per user per monthVisit
4Freshsales CRMStarting at $15 per user per monthVisit
5 Less Annoying CRM
Starting at $15 per user per monthVisit
(with paid add-ons)
7SalesforceStarting at $25 per month for standalone productsVisit

Our top pick is HubSpot, which is a comprehensive and easily integrated solution, despite its high price tag. It offers the most features and even has a free option for managing smaller contact lists. Plus, if you’re a Divi user, you’ll be able to easily integrate your WordPress website with HubSpot to build your email list.

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding CRM software. Did we miss one? Leave a question below and we will respond!

What is the best CRM software?
HubSpot is arguably the best CRM software due to its robust marketing, sales, and customer service automation features, as well as its user-friendly interface and personalized support. It specializes in integrations with other business software and is free for small businesses.
What is the best free CRM software?
HubSpot is a great free CRM software due to its robust lead management and contact organization features, including managing up to one million contacts. It offers essential automation tools, integrations with other business software, and personalized support. It has a user-friendly interface and no limit on the number of users.
How do I choose the best CRM software for my business?
To choose the best CRM software for your business, you should identify your needs, determine your budget, research different CRM options, evaluate critical features and integrations, consider user-friendliness and customer support, and try out demos or free trials before making a final decision.
What are the different types of CRM software?
The different types of CRM software include operational CRM for sales, marketing, and customer service automation, analytical CRM for data analysis and customer insights, and collaborative CRM for communication and collaboration among departments. Other types include social CRM, mobile CRM, and cloud-based CRM.
How does CRM software work?
CRM software collects and stores customer data from various sources, including emails, phone calls, and social media interactions. This data is organized and analyzed to provide insights into customer behavior and preferences, allowing businesses to personalize customer interactions and improve customer relationships.
How much does CRM software cost?
CRM software costs vary depending on the provider, features, and deployment options. Some cloud-based CRM software options have pricing plans starting at around $12 per user per month, while more comprehensive solutions can cost hundreds or even thousands of dollars per month. For example, HubSpot has a basic package of $50 per month, but you can get high-quality features at $2,400 per month.
How does CRM software benefit sales and marketing teams?
CRM software benefits sales and marketing teams by providing a centralized database for customer information and tracking interactions across multiple channels. This allows teams to personalize their outreach, improve lead qualification and conversion, and measure the effectiveness of marketing campaigns. Furthermore, it streamlines workflows and enables collaboration among team members.
What is the best CRM software for small businesses?
Keap is the best CRM software for small businesses due to its robust features, including lead capture and management, email marketing, e-commerce integration, and automation. It also offers personalized support, a user-friendly interface, and scalability as your business grows.
What is the best CRM software for interactive agencies?
HubSpot is a popular CRM software for interactive agencies due to its robust features for marketing, sales, and customer service automation features. It offers tools for lead management, email marketing, social media management, project management, and integrations with other business software. Lastly, it has a user-friendly interface and personalized support.
What is the best CRM software for software companies?
Salesforce is the best-suited CRM software for software companies due to its scalability and flexibility. It offers advanced sales and marketing automation features, lead and opportunity management, and customer service. Secondly, it provides extensive customization options, integrations with other software, and analytics for tracking performance and identifying growth opportunities.

Article featured image by TaErma / Shutterstock.com

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  1. What yours’s opinion about Odoo CRM!

  2. Do any of these CRMs allow for automated billing of hosting and domains via an API?

  3. The blog is very much informative but i would like to suggest WorkerMan to get the best CRM SErvices.

  4. You have shared a long list of best CRM softwares. I would like to add Set Shape. SetShape provides CRM Software for Real Estate, Law firms & Mortgage firms. It enables you to create, automate, measure, & optimize all your online marketing at one place.

  5. I think you should also have a look at indydesk. I am going this from last year and it has amazing features.

  6. We use as CRM Consulting Company several product, but in the last time (as open-source solution) we begin to implement project with Yetiforce. We reccomend it

  7. Wow..Great article.

    As a owner of growing web development company this post is very helpful as we have to satisfy our enterprise as well as business clients regarding their requirements for their custom software development.

    My mind is completely change after reading this awesome post.

    Thanks for sharing.

  8. You should also checkout Bitrix24. It has been my go to CRM for the past 2 years and it’s awesome! It’s free version is complete.

  9. We use Hubspot CRM (free) and really like it. Not only for typical CRM stuff but also Tasks, Deals and more. And the iOS app is really cool as well!

    • I haven’t tried the app yet! I really should — as much as I use my phone for Slack, I can see how having HubSpot there, too, would be awesome. 🙂

  10. What about Microsoft Dynamics Crm ?

  11. Good article. Hey what about Microsoft’s CRM? Have you worked with it?

  12. I used for more than 25 years Maximizer CRM. But noted that nobody mentioned it. What’s your opinion about the Canadian Company?

  13. Microsoft Dynamics has served us well for the past 7 years.

  14. I’m a yuge, YUGE fan of Pipedrive. If you’re a small sales team or an individual who needs something feature rich and cost effective, you can’t go wrong with Pipedrive.

  15. We’re using Hubspot CRM for basic needs and it works pretty well. We love cloud apps because installing and maintaining an app on our server requires some continuous resource that sometimes out of our ability.

    • I know quite a few people who use the HubSpot free plan for their stuff. 🙂 Glad to hear another vote for it.

  16. Holy Smokes… I didn’t realize there was so many out there! I’ve been looking at 17hats and Honeybook. The one thing I love about the Honeybook CRM is that it has an area to hook up with other creatives and work together on projects by collaborating together on the same page. I think that’s the biggest draw for me.

  17. Why MS Dynamics CRM is not considered here?

  18. I have used pancakeapp until I switched to perfexcrm which are both one time purchases and self hosted. Both are great, but I’m going with perfex now. Ridiculous value for money if any of them fit your business.

    • How do the self-hosted apps work for you? I know that’s a detriment to some folks, and they prefer cloud-apps for ease and access. Have you had any issues being solely local?

      • Both of these apps have been easy to manage. Both have built in update systems and have very reasonable requirements.

  19. This article is rediculous. First off you act like an expert in the industry but clearly lack knowledge of it. As a CRM consultant of just shy of a decade I find your the lack of Dynamics CRM (D365) here is clearly proof of your ignorance. I guess since your product doesn’t integrate with it it isn’t a valid option.

    • Keep calm and don’t be so agressive with the author please.
      There are plenty of other solutions on the market.

      • I bet your customers just love you. Dude, take a valium. His opinion is his opinion. He never claimed to be an expert. Bottom line, if you don’t like what he has to say in HIS post, LEAVE! People today just plain SUCK!

  20. Good job on the reviews. Very helpful.

    Was Daylite by Marketcircle for Macs considered?

    Or what about Act? I think it’s been around in some form or another much longer than any of these other CRMs.

    • Hi This is a great and really timely article. I had forgotten about Highrise ( which has now managed to get to the top of a clients short list along with Hubspot)

      With regard to ACT! Unless their attitude to the customer has changed I could only say “run”. After being a loyal user since the mid 90’sthey just threw me under a bus unless I paid an extortionant amount for one of their “qualified” professinals to address my problem that magically wasn’t covered by the guarantee.

      I took my last good backup and exported everything to a spreadsheet and went elsewhere. Let the buyer beware.

    • I haven’t used either of those myself, Scott. But having looked at Act, I was really impressed by their use of Alexa for the software. That’s a really unique take on the way we could interact with a piece of CRM software — making it more of a teammember than tool. And that’s a whole different set of articles, haha 😉

  21. I used Sugar Community edition but now Suite CRM seems better.

  22. I hope now that you have posted this you are considering linking to Zoho CRM and Zoho Campaigns. Myself and my clients use it. It is a very popular program.

    • Oh, no! Totally missed that I didn’t put a link in there to Zoho. Absolutely meant to! Thanks for the heads up Joe!

  23. Excellent Post. I use Dolibar a CRM and ERP software the bad thing is that it has very almost no integration with WordPress.

    • That’s one thing I’ve noticed some of them have–I love native interactions without having to hack together something.

  24. Nice post-B.J – Heres my take on it. As you quite rightly pointed there are a whole bunch of CRM platforms to choose from, most of which are filled with a list of features as long as your arm, most of which you may never use. So choosing the right CRM is crucial.

    Ultimately, the purpose of a CRM is to instill centricity across your business processes to help harmonize workflow, increase productivity and results, save time and money, and, improve the quality your brand.

    One of the easiest ways to choose a CRM that is right for your business is to first understand its purpose, goals, and objectives. Then create a thorough list of all the processes that will help you move in the right direction.

    It’s important to remember that implementing a successful CRM solution takes time; it does not happen overnight and it will occasionally bring some disruption to your business – but its all worth it in the end.

    Once you have your list of processes break them down into associated process groups – a bit like a jigsaw puzzle. This will act as your implementation strategy. Implement one process group at a time, once a process group is bedded in and working, implement the next group and so on.

    If you intend to role out your CRM platform across a team of employees it’s extremely important that you have 100% buy-in from everyone involved. Buy-in will help the implementation process and increase the accuracy, efficiency, and performance of your CRM strategy.

    Holding weekly or monthly CRM Development meetings with everyone involved will play a significant role when it comes to every aspect of implementation and how it’s respected and used from an operational perspective

    Operating the right CRM in your business will bring centricity to your whole operation saving you money and time while increasing revenue and improving your brand.

    B.J I would like to add another to your list Bitrix24 lots of nice features. affordable and very easy to use.

    • I haven’t seen Bitrix24 in action, myself. I’ve noticed it around the web some, but never dug into it.

      This is a really good point:

      It’s important to remember that implementing a successful CRM solution takes time; it does not happen overnight and it will occasionally bring some disruption to your business – but its all worth it in the end.

      I think a lot of folks tend to avoid fully integrating a CRM because of the crazy setup time that comes with it. In the end, it can really increase productivity and revenue, but it’s incredibly daunting to get working at first.

  25. Very informative and covers all the main 6 CRMs. Many thanks

  26. We use Insightly. It has the same structure as Hubspots CRM but going to a higher plan isn’t that costly.

    • I have looked at Insightly just a bit. I totally get kind of future-proofing yourself for growth like that. Smart one, you. 😉

  27. We’re using the free CRM from Hubspot for some customers and I have to say that besides the fact that it is free, it may be a good solution for some. The integration with wordpress is very good. The only issue as the article has mentioned is that upgrades are very costly. So I guess the free version is just a functional demo to sell the whole package.

    • I tend to like software like that personally. As long as there is a demographic that _can_ use the software fully, I am great with the upsells. It’s when the functionality is so limited that it is only for evaluation that I get really irritated.

  28. I use streak in my Gmail and use to set up pipelines

    • Is that a browser extension for Chrome? I am not familiar with that one. Anything that works with Gmail is okay by me. 😉

      • I can second Streak, we’ve used it for 2 years now and it works v. well – we were looking for something which wouldn’t require us to leave our browser, and was relatively simple to use but customisable for our needs. Highly recommend

        • PS: yes, it’s something you use via a browser extension and can only be used on Chrome and within Gmail

          • Nathan also put me onto something called Supermetrics recenty, which acts as dashboard integration for Google Sheets. It seems pretty powerful, too, like Streak.

  29. For anyone looking into SugarCRM, I would highly recommend checking out [open-source] SuiteCRM. There is even an online demo … just Google search it.

    SugarCRM used to have an open-source (“community”) version, but they decided to abandon the free version sometime back.

    SugarCRM is good software, but when you start adding pieces (functionality) or users, the costs add up very quickly!

    • Is Sugar a cloud-based app? That was one thing about SuiteCRM that was off-putting — having to download it and run it locally.

      • There was a fork from th sugarCRM named VtigerCRM. It was a great deal and I think it still has a community version

      • Hi! SuiteCRM here. Thank you for including us in this list B.J, and thank you for your nice comment, Mark! 🙂 Just wanted to let you know there is a hosted edition of SuiteCRM, called SuiteCRM:OnDemand. We’ve made sure to include it in the services menu, so that it’s easier found. 🙂

  30. I’ve had a lot of success with Agile CRM. They have a great platform, offer a lot for free, and their API, WP plugin and Zapier integration make it a powerful tool.

    • I’ve been on AgileCRM for almost a year now. I haven’t fully integrated everything yet, but am integrating as I can. I really like it so far. And it seems to offer a LOT more for the money than other CRMs I compared it to. So I feel like I’m getting more value out of it. Great tool. Definitely recommend it to others.

    • I’m struggling with Agile CRM. There optin forms are limited, as are the landing pages. Are you going beyond starter package?

    • I am just learning to get the hang of Zapier. I’ve been a passive IFTTT user for years, but I can see Zapier having a lot of really good stuff there, too. I love the idea of task automation, but it’s hard for me to wrap my mind around what I should be setting up and what’s extraneous.

  31. We just started using Prosper Works.
    Super easy to use and integrated with G-Suite

    • +1 on ProsperWorks. None of the CRMs posted here even compare. A “free” CRM is a terrible solution for any business that has more than a couple employees. Deep G Suite integration is stellar. Quick-moving CRM companies need revenue to gain investors, grow, and reinvest in their platform. I’d rather support the company that I am looking to utilize for the next 5-20 years.

    • Oh, that’s a new one on me. There are so many quality options out there, it’s hard to keep up! And native integration with G-Suite is a major boon, too. I like that over proprietary systems.

  32. My company is just getting started with SugarCRM and I was wondering how that stacks up against these recommendations.

    • Sugar is the paid version of the open source, suiteCRM

      • Did not know that! Awesome. So I think it stacks up well, Fred, haha.

  33. You left out Dubsado….which beats them all in my opinion.

    • Dubsado is more of an accounting / payment / contract management software and not ‘true’ CRM. You can call it like you want, but it has different purpose. A CRM software, at it’s core, is a tool made to manage sales process, mainly focusing on tracking continuous communication with a customer, including contact information and reminders for follow-ups.

      What I am missing in this list, is CustomerPage CRM, which is probably the easiest CRM there is today. For those who are just starting out, this should be the first step into CRM world.

      Another one to add to the list is Prosperworks CRM, which is unique in that it integrates very well with Gmail/Gsuite. It also has quite a lot of integrations with other apps.

    • I’ve never run across Dubsado, Nancy. I am certainly looking into it now, though. 🙂 What makes it your go-to?

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