The idea of marketing is a lot simpler than the reality. In fact, people new to the field who are looking for marketing jobs tend to get overwhelmed because of the amount of specificity in job listings. Some positions require (or prefer) experience the job seeker may not have or hasn’t even...
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When Steve Jobs first unveiled the iPhone, he didn’t talk about the glory of apps or social media. He did mention the impact it could have on internet communication. But his focus was on the fact that it was a phone. He espoused how great the device was to make calls. Fast forward a decade...
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When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release...
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The Apple Pencil is not just a stylus. It’s a tool that helps artists create works of art their fingers just can’t, and it’s a device that gives non-artists a more nuanced way of interacting with their tablet and phone. No matter which side of the artistic line you’re on, we...
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Tattoos are (nearly) forever. So you want to make sure that the font you choose to script into your skin is as perfect as it can possibly be. The same holds true of your website. If you follow best practices, you’re not changing up themes and fonts terribly often. So if you’re looking...
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Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a...
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There’s a platitude that goes something like if you love what you do, you’ll never work a day in your life. The sentiment there is nice, but it’s wholly untrue. Even if you love what you do, it’s still work. And some days, it’s Work with a capital W. On those days,...
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Getting paid for your work can be hard. If you’re a content creator, there’s a high chance you’ve been low-balled on a number of projects. Or worse, you’ve been asked to write for exposure. Two of the more successful ways of monetizing your content creation are Patreon or...
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In the early days of the internet, you could often put a product online and sell it. You’d have to market and advertise, but that doesn’t even begin to cut it today. Without a sustainable marketing strategy that includes social media, your shop may go unnoticed. Luckily there are a lot...
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When given the choice between using a vector icon or a static image, it’s a good idea to go with the vector. They’re small and fast to load, and they can scale to any size without a loss of resolution. Font Awesome is a superb library of vector icons that you can use on your websites,...
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