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WordPress is known as a top blogging platform, of course, but one of the major components of blogging involves the use of images. It’s common practice now to populate blog posts with plenty of images to keep visitors engaged. Because let’s face it: paragraph after paragraph of...
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Despite its name, social proof is a concept that extends back before the invention of social media. It’s a core principle in marketing, in fact, and simply demonstrates that people tend to trust companies and products that other people have already tested and approved of. And while everyone...
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If you’re a WordPress developer who flies solo a lot, team management isn’t going to be a major priority. But even if you want to take on the occasional guest author, having a system in place that makes it easier to manage multiple people from within the dashboard can be a godsend....
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When starting any business online, it’s important to be mindful of how people perceive you. Do you come across as professional? Are you viewed as laid back or stodgy? Does your work reflect the high-quality you’re capable of? Do you present yourself as a valued personality on social...
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I’m a big advocate of building community on your website. It falls in line with that whole social networking, thought leadership stuff that’s so important and so effective right now. Of course, when you’re first setting up a WordPress site for yourself or a client, it can be...
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If you’re like a lot of us WordPress enthusiasts, you make your living using the CMS in some way. For me, it’s writing blog posts (hey, like this one!) that pays my bills. For others, it’s building themes and plugins. Still others earn a living wage by creating custom sites for...
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If you’ve ever looked for a job in a creative field, you’ve likely seen those job ads. You know the ones that ask for your resume and your portfolio? As if a resume weren’t bad enough, right? Throw a portfolio into the mix and it’s enough to send creative types running for...
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Outside of the content you write, your author page is your mark on the web. It’s your virtual footprint on any given blog or site you write for. Which means it’s important and you need to spend some time optimizing and customizing it. While many themes include author pages by default,...
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How site visitors experience your website—more concisely known as the user experience or UX—is something you absolutely must consider. Without a good UX, no one will get to appreciate your innovative ideas, cool graphics, or top-notch products. And it’s not because they don’t try....
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When you build a website or blog, populating it with content is just one step of the process. For some, it’s as simple as writing up a few basic content pages, writing blog posts on a regular schedule, and that’s it. For others—especially those working in complex industries, their...
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When building a WordPress site, especially one that contains a lot of content, you might get overwhelmed with the presentation aspect. How can you display all of this content without bogging down site visitors? How can you maintain a cohesive and appealing aesthetic while including all the...
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Just about every professional site you come across nowadays has a page dedicated to frequently asked questions or FAQs. Why? The answer is surprisingly simple: The more information you provide to your customers upfront, the more likely it is they’ll convert. So, if you lay out everything...
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