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Nobody sets up a website in the hopes of it never being found—what would be the point? But if the major search engines don’t know your site exists, they won’t be able to list your site in search results. And without appearing in search engine results, you can pretty much kiss most of...
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Google considers many factors when ranking content in its search results. Some of these”signals” affect rankings directly, while others indirectly impact them. E-A-T or Expertise, Authoritativeness, and Trustworthiness are Search Engine Optimization (SEO) elements that Google values....
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A lot of work goes into building and designing a professional, functional, and accessible website. However, if you want your site to rank well in organic search results, it’s essential to focus on optimizing your site for SEO. Doing so takes time, and you will need to learn many SEO skills...
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There are several ways to redirect users and search engines from one URL to another. 301 redirects, in particular, tell browsers that a page moved permanently. That means the old URL isn’t in service anymore and that the browser can send users to the page’s new location. This setup can...
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Webmaster tools offer various ways to boost your Search Engine Optimization (SEO). They’re available through platforms such as Google Search Console, Bing, and Yandex. We recommend submitting your sitemap to Yandex Webmaster tools if you haven’t already. Doing so can help you optimize...
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Imagine going to Amazon’s homepage and finding a bunch of products listed but no way to get to any of them. Or using Google to search for an item you want to buy and finding…nothing. Internal links are the highways of a website. Without them, it’s nearly impossible for a visitor...
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Over the years, the advice on whether or not meta descriptions of elements on a website are important for SEO. Google has gone back and forth on the issue, even while still using the information in their results. They just say it doesn’t help the actual rankings. That said, alternate text for...
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There are broken links everywhere on the web. As your content library grows and posts become outdated, it’s all too common for some links to “break”. When a user clicks on a broken link, it sends them to a page that doesn’t exist. That’s terrible news for both the...
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Search Engine Optimization (SEO) is a complex topic. There are several things you can do to improve your site’s chances of ranking better, but they involve a decent amount of work. It goes to show when it comes to SEO, there are no shortcuts. However, some tools enable you to pawn off a bit...
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