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Backlinks are an integral part of your SEO content marketing strategy. Search engines think of backlinks as votes for your content. While there are some backlinks that aren’t great for your site (which we’ll get into), the more backlinks you have in general, the higher your search...
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Submitting an XML sitemap can provide search engines with a full breakdown of every website page you want them to index. Therefore, it’s an essential step in your Search Engine Optimization (SEO) strategy. While your trusted sitemap plugin may have created your beautiful sitemap for you, your...
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Whether you want to pursue a career in online marketing or boost your search engine visibility, acquiring Search Engine Optimization (SEO) skills can be advantageous. However, figuring out how to become an SEO expert – and what SEO expertise entails – is an essential first step. In this post,...
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You want your website to be a hub of knowledge on its topic, a leader in its field, an authority-filled virtual gathering place for your audience. After narrowing down your keywords to a select few that you want your site to rank for, you create content that uses them. And uses them. And uses them....
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If you want your website to rank well in the Search Engine Results Pages (SERPs), you’ll need to publish high-quality, relevant, Search Engine Optimized (SEO) content. However, determining the correct length for your articles can be challenging. That’s why learning the best word count...
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Learning some Search Engine Optimization (SEO) skills can help boost your visibility in Search Engine Results Pages (SERPs). Even if you already have an optimization strategy in place, it could be worth taking the time to discover the latest updates in the field. Fortunately, SEO training courses...
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A focus keyword or focus keyphrase is the search term that you want a page or post on your website to rank for. There’s a problem, though. When you’re dying for your website to rank for a specific keyword, you’ll want to optimize as many pages and posts as possible for that...
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You may already know how Search Engine Optimization (SEO) works and why it’s important. However, it’s not enough just to use keywords in your posts and write eye-catching meta descriptions. For optimal website performance, you’ll also need to work on your image SEO. In this post,...
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When users see your pages in the Search Engine Results Pages (SERPs), they only get a brief glimpse into their content. Therefore, readers need to decide which results to click on based on article titles, website names, and meta descriptions. In particular, meta descriptions are essential to Search...
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If you use a Search Engine Optimization (SEO) plugin such as Yoast SEO or Rank Math, you may already be familiar with the “SEO page title”. This element shows readers what to expect from the page in search results, and helps Google understand and index your content. Therefore, creating...
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Your chosen permalink structure can impact your website’s Search Engine Optimization (SEO). WordPress enables you to select from multiple URL formats, but not all of them are very SEO or user-friendly. Therefore, understanding how permalinks work in WordPress and their impact on SEO is...
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After all of that work you put into your website and its content, imagine if Google never even knew it existed? How could you expect to get many—or any—visitors? Having your sitemap in your Google Search Console account is necessary to have the best performance in search rankings. Without it,...
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