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If you want potential customers to find your website, it’s essential to prioritize Search Engine Optimization (SEO). However, to prevent your site from being penalized or or even banned from search results, it’s necessary to stick to what are known as white hat SEO practices. This post...
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Search Engine Optimization (SEO) plays a crucial role in driving traffic to your site. However, using underhanded and shady methods (known as black hat SEO tactics) to boost your rankings can result in penalties from search engines. Therefore, it’s essential to understand which practices are...
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DuckDuckGo stands out from its competitors for many other reasons than its fun name and branding. While they do have fantastic marketing, DuckDuckGo affords you a level of privacy that most other search engines don’t, can’t, or are unwilling to match. Furthermore, understanding...
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Duplicate content refers to content that appears online in more than one place. By “place,” we mean a page with a unique URL. It can be exactly the same content or almost exactly the same, and it can be on the same website or on another site. You may not get penalized — technically...
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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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You already know that you have to use keywords in your content in order to optimize it for search engines. But how do you optimize your site for why the user is searching, not just what they’re searching for? Search intent is the difference between being able to give the user an answer to...
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When we talk about search engines, one or two big players get most of the attention. However, there are plenty of Google alternatives that can help you find the content and products you’re looking for. Ecosia is one of them, and it comes with an environmentally-friendly twist. If you see...
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Adding schema markup to your site can help you boost your search engine rankings. However, if you have little coding experience (or none at all), this may seem like a daunting task. Fortunately, we’ve put together a schema markup SEO guide to help you get started and not be overwhelmed. In...
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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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You may not use it, but you’re probably familiar with Bing. The Microsoft-owned search engine launched as a Google alternative in 2009. Since its launch, Bing has slowly but surely grown its market share. Therefore, ignoring Bing when it comes to Search Engine Optimization (SEO) can be a...
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Link building should be a standard part of any SEO campaign. The idea is that the more high-quality, authoritative, trustworthy sites there are linking back to your content, the higher your site will appear in search engine results and the more traffic you’ll see. And there are a lot of ways to...
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