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13 Things All Successful Blogs Have in Common

13 Things All Successful Blogs Have in Common

September 24, 2022 in Marketing | 10 comments

“Blog” isn’t a four-letter word any longer. It’s not a joke or a waste of time. A blog can be an incredibly profitable, sound way of making a living. What’s interesting is that if you look at what top blogs do, they tend to check the same boxes, even if they’re in wildly different...

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How to Niche Down Your Blog or Podcast

How to Niche Down Your Blog or Podcast

February 21, 2023 in Marketing | 2 comments

Based on their topic, blogs and podcasts fall into one of two categories: niche or lifestyle. Even if a lifestyle blog or podcast has a limited number of complementary topics, the topics will have different themes. Health, fashion and movie reviews may all appeal to the same individual or audience,...

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The Future of Blogging

The Future of Blogging

February 28, 2023 in Editorial | 88 comments

In today’s post I’d like to begin exploring a somewhat complex subject together. How our current state of rapid innovation in digital communications technology–both as mediums of personal expression and platforms of mass communication/distribution–should prompt a shift in...

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