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Your brand’s logo has to live in umpteen different places, from a tiny favicon on your website to an enormous billboard on a busy highway. Even within your website, there are different locations for your logo to go, and in varying orientations and sizes. And every single time you use your logo...
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Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at least when it comes to page...
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Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing...
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Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a potential customer, (2)...
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In the past five-plus years, have you bought anything as minor as a book or as major as a car without reading at least one review first? Probably not. Today, ratings and reviews influence just about all purchase decisions. Businesses have understood this for a long time now, which is why many go...
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Enriching your WordPress pages and posts with content like helpful resources, related products, promotional CTAs or entertaining curated pieces can help you or your brand offer more value to your audience. A plain link won’t always cut it, though – unless the anchor text and surrounding...
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People hate voicemail. Leaving messages, receiving them… With so many other ways to communicate, most of which don’t require you to actually use your voice, voicemail has become anxiety-producing. It’s even worse when you’re talking about a marketing or sales voicemail, too. The recipient...
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Whether you’re looking for people to add to your team or you’re a job seeker looking for your next role, there are a lot of job boards out there to help. Some are free or have an optional free plan, while others you’ll want to pay for to get value from them. We’ve gathered the best general...
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A lot of consumers and clients need to connect with your product on an emotional level before they buy it. Numbers and data, even including the amount of five-star reviews your product has, won’t cut it for every member of your audience. You need to make them feel something if you want them to...
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Businesses of all sizes produce content daily. When it comes to content collaboration platforms for business, you’ve heard of the usual suspects like Dropbox and Google Drive. Many more exist, though, some even integrating with your other content tools, as well as a host of business...
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When you’re overwhelmed with everything you haven’t done yet, it’s easy to get your priorities mixed up. If someone is waiting for you to complete a task, you may feel like that’s the most important item on your list. If that task is secondary to a bigger priority of yours, though, you may...
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Creating a Google My Business (GMB) profile is an integral part of local SEO efforts for location-based businesses. This free tool puts you in control of how your business shows up in searches and on Google Maps, and it also helps you show up more prominently in search results. You should get your...
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